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5 Unusual Ways to Increase Your Profits
(Feel free to use this article in your ezine or on your website as long as you keep the entire article including all website links intact.) Here are 5 tips to help you increase your profits. All 5 work for any business and they won't cost you...
Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
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Opt-in email safelists are one of the best Internet marketing strategies for getting your product or service immediately in front of many thousands of people. In this article, I will show you how you can successfully work with them. Benefits of...
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Importance of Marketing Offline by Kara Kelso http://www.momsmarketonline.com The internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others...
Success Requires the Use of Controlled Aggression
Safety belt commercials in the United States declare, "You can learn a lot from a dummy!" Of course, in the commercials they are talking about the mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat...
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Turn your Business New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.
�Most new businesses fail within three years � and it�s often due to the fact that many business owners think that simply hanging up an OPEN sign and placing an ad in the yellow pages will attract customers,� says Cherry, president of Cherry Communications (www.cherrycommunications.com), a public relations and marketing firm which helps small businesses, consultants and entrepreneurs to be heard. �What it takes is a marketing strategy that�s effective � and in the case of many small business owners � on a limited budget. They need public relations to turn the resolutions into revolutions.�
She says public relations is one of the most cost-effective methods of marketing available today. �Besides the fact that it�s low cost or no cost, public relations can help establish your credibility. It can position you as the revolutionary leader and expert in your field.�
Cherry suggests including your public relations efforts as part of a year-long, strategic business plan. �As you�re looking toward what you�re going to accomplish in the future, make sure you incorporate different public relations efforts as part of your complete plan,� she says. �That way you�ll be sure to schedule it in, just like any other business task.�
Cherry offers some low-cost public relations strategies to help revolutionize small businesses:
1)Write articles. �Articles don�t have to be long;
they just need to be informative,� says Cherry. �Submitting online, as well as offline, provides a good chance to get your name in print at no cost.�
2)Write press releases. �Reporters everywhere are looking for stories, and a press release gives them the information to write that story,� she says. �Just make sure it�s newsworthy, not just an advertisement.�
3)Write a newsletter. Cherry stress a newsletter should contain content valuable to your target market, as well as promote your products and services.
4)Use your business cards. �Think of your business card as a mini billboard and start handing them out everywhere,� explains Cherry. �Include them in all your correspondence and put them in places that they'll be seen.�
5)Start Speaking. �Speaking in front of an audience usually makes you an expert. People like to buy from experts,� she says. �Speaking is free, and it�s just like making a sales call to many people at one time.�
Cherry says successful companies make public relations a priority. �Whether selling direct, through distribution channels or via e-commerce, a successful company must achieve and maintain a strong market presence through a continuous and effective public relations program.�
About the Author
Shannon Cherry, APR, MA helps businesses & entrepreneurs to be heard. She�s a marketing communications expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to:
http://www.cherrycommunications.com/freereport.htm.
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