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A Revolulutionary "NEW" Dimensiom in Sales
Dear Ezine publisher, Here is a brand new article by Linda and Art. You can be the first to publish it. Sales and selling have become even more important in our business organizations. Just the sheer number of new books and articles demonstrate the...
How To Write A Newsletter Without Being A Writer
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your...
Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR? HUH? If you're new to business and trying to learn how to market on the...
Why I Don't Publish An Ezine...Even Though I Can't Seem To Shut Up!
This article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact. Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send...
Your Platform...and Why it Can Make or Break Your Business
Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those all-important others, your mission is bound to be a dud. But fear not. That’s why I’ve created this website and...
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Turn your Business New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.
“Most new businesses fail within three years – and it’s often due to the fact that many business owners think that simply hanging up an OPEN sign and placing an ad in the yellow pages will attract customers,” says Cherry, president of Cherry Communications (www.cherrycommunications.com), a public relations and marketing firm which helps small businesses, consultants and entrepreneurs to be heard. “What it takes is a marketing strategy that’s effective – and in the case of many small business owners – on a limited budget. They need public relations to turn the resolutions into revolutions.”
She says public relations is one of the most cost-effective methods of marketing available today. “Besides the fact that it’s low cost or no cost, public relations can help establish your credibility. It can position you as the revolutionary leader and expert in your field.”
Cherry suggests including your public relations efforts as part of a year-long, strategic business plan. “As you’re looking toward what you’re going to accomplish in the future, make sure you incorporate different public relations efforts as part of your complete plan,” she says. “That way you’ll be sure to schedule it in, just like any other business task.”
Cherry offers some low-cost public relations strategies to help revolutionize small businesses:
1)Write articles. “Articles don’t have to be long;
they just need to be informative,” says Cherry. “Submitting online, as well as offline, provides a good chance to get your name in print at no cost.”
2)Write press releases. “Reporters everywhere are looking for stories, and a press release gives them the information to write that story,” she says. “Just make sure it’s newsworthy, not just an advertisement.”
3)Write a newsletter. Cherry stress a newsletter should contain content valuable to your target market, as well as promote your products and services.
4)Use your business cards. “Think of your business card as a mini billboard and start handing them out everywhere,” explains Cherry. “Include them in all your correspondence and put them in places that they'll be seen.”
5)Start Speaking. “Speaking in front of an audience usually makes you an expert. People like to buy from experts,” she says. “Speaking is free, and it’s just like making a sales call to many people at one time.”
Cherry says successful companies make public relations a priority. “Whether selling direct, through distribution channels or via e-commerce, a successful company must achieve and maintain a strong market presence through a continuous and effective public relations program.”
About the Author
Shannon Cherry, APR, MA helps businesses & entrepreneurs to be heard. She’s a marketing communications expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to:
http://www.cherrycommunications.com/freereport.htm.
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