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Formatting Your Ezine

Formatting Your Ezine
by
windsong

One of the common problems faced by ezine editors is being able
to format their ezine so that it does not get screwed up when
sent out.

So what causes the formatting information to be changed when
your ezine is received by your subscribers?

There are many different email programs and they all interpret
the email text they receive slightly differently. Some email
programs automatically word-wrap lines at a set number of
characters, others do not. Some will use a different character
font and font size from the original text.

The biggest problem an ezine editor faces is trying to
compensate for different font types. A font type determines
how much space a character occupies and how close it is to a
neighbouring character.

Always use monospaced fonts, or fixed fonts. Otherwise, your
text may tend to grow when emailed. In other words the line
gets longer. This effect is caused because these characters,
known as variable fonts, can occupy a different amount of
space making fixed alignment of text very difficult. Fixed
fonts all have the same amount of space.

The next thing to avoid is using tabs to align lines of text.
This will cause you alignment problems. The best way around
this is to always manually insert the number of spaces you
require and the incidents of major formatting problems will
be reduced.

When it comes to line lengths never use lines longer than


65
characters. Email programs will wrap lines at different
lengths but the majority are probably set to wrap at 65. To
control where your lines wrap, always use a hard break. This
forces the email program displaying your text to wrap a line
at that point unless the user has set it to a shorter length.
I prefer to use a line length of 60 characters.

When creating your ezine, always use a text editor such as
notepad. Do not use Word to compose your ezine. You will have
more problems than you want to deal with. It will lose all
formatting when you paste it into the email composition
window.

So to summarize... follow these simple rules:

1. Always use a fixed or monospaced font.

2. Do not use the tab key to align lines of text.

3. Always insert a hard break at the end of each line.

4. Keep your line lengths to a maximum of 65 characters.

5. Always use a simple text editor.

If you follow these rules the majority of your subscribers will
receive your ezine formatted as you intended it.

-----------------------------------------
Copyright © 2002, windsong
http://marketing-resources.com/
Subscribe to windsong's free ezine, "All About E-Zines"
and you will learn about writing, publishing, building
a subscriber base, and so much more. Send blank email:
mailto:AllAboutE-Zines-subscribe@yahoogroups.com

About the Author

Windsong is a recognized author, publisher and editor with followers from many countries worldwide.

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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