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Atrocious Advertising Detected: Mission Critical!
You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. It's daunting to see the fully avoidable mistakes we're making. And the worst part is, if we would just slow down for a minute and examine what...
How to Get E-zine Subscribers From In-Person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is...
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months! Putting...
There's Money In Your Site Stats
Are you missing out on important sales because you are not paying attention to your site statistics? There's a wealth of information here that can boost your sales. Some years ago, I had a conversation with a friend who had developed a very...
Twelve Principles For Success On The Internet
Most, if not all, who have enjoyed a relatively great degree of success in their Internet ventures will agree with the following: 1. Have your own web site and domain name. The benefits of this are that you have a shorter URL, it is more memorable,...
 
Don't Count Your Chickens Before Your Eggs Hatch

Honestly, this IS advice for those in business, and not just colorful local lingo!

People have a tendency to do two things when closing that first big sale, or watching the hit counter fly due to the newest supermonster-nothingbeatsit-trafficgeneratorX:
A)sit back, start filing your nails, and say "wow, I did it, smooth sailing from here on in"...or
b)jump around, pat your self on the back and celebrate-go fishing, buy a car, start writing acceptance speeces for business of the year ...
but both hold a highly dangerous common thread: neglecting the immediate future.

It's ok-even appropriate and deserved-when you finally start seeing those results you've been working toward, to take a deep breath and relax. It's super to think in grandiose terms; without dreams, life would seem small indeed.

BUT, come back to earth quickly; the supermonster might crash, your big customer can also go bust, and your silver lining might tarnish fast. Go ahead and start reeling in the next "big one."

This IS actually the best time to either prospect or close other sales; when you're on a sales high (yes, you athletes, it happens!), you're feeling your best, and that energy will be reflected!

Hopefully your business plan includes daily income producing activities (IPAs). These can be small; send a new ad to a different type of ezine, add a new product or try a new type of service (eg ppc search engine or lead generation program). They are also the activities that bring you up in


unexpected setbacks, because just at the point something falls through, those seeds sown start springing up. If you put all your eggs in one basket, what happens if you drop it?

Don't neglect outside opportunities: pass out business cards, make specialized auto tags, magnets, pencils, feather caps, whatever might be appropriate for YOUR type business; join organizations, talk to people at the grocery store checkout or your child's ballgame, conduct a local class or volunteer to present a free seminar at the communicty center...Use Your Imagination!

How many IPAs a day? Just depends on how much you want back.

It's important to cater to your present customer now too; you want to retain them. Remember THEY are your most valuable asset-they ARE buyers, and know others!

I like to do my KGA (Keep it Going Activities) right after a major accomplishment; trying out new software to see how I might improve efficiency or presentation, revising/editing website content, reviewing data, implementing plans to improve those places which are lacking or deficient, updating keywords...this is sort of my 'round tuit' list! These activities primarily are for the benefit of current customers.

After all, a bird in the hand is worth two in the bush.

(c) Shelly Rich Friedling

About the Author

Shelly Rich Friedling, a long time entrepreneur, is currently acting as Editor/Publisher of Success*Strategies, an ezine for creative sales and marketing strategies. http://www.richideas.info

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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