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Don't Count Your Chickens Before Your Eggs Hatch
Honestly, this IS advice for those in business, and not just colorful local lingo! People have a tendency to do two things when closing that first big sale, or watching the hit counter fly due to the newest...
Getting Off the Advertising and Sales Rollercoaster
GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTER By Charlie Cook Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web...
HOW TO CREATE A PROFITABLE LITTLE AD
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following: * Internet -...
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
The Right Way to use Safelists to Explode Your Online Sales
The RIGHT Way to Use SAFELISTS to Explode Your Online Sales By Lucky Logan Email Marketing is by far the most effective way to get your message to potential customers. However, Email Marketing is also a double-edged sword. Email Marketing produces...
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Free Reprint Articles - Inexpensive Advertising For Your Business
Publishing articles and making them available for free can be a very effective way of promoting your business or website without spending a lot of money. This article contains some tips and resources that I have discovered by publishing free reprint articles over the last 5 years.
Marketing With Content
Marketing with content, or free reprint articles, gives you an inexpensive way to get your message in front of a lot of people. It is one of the most effective, free, advertising methods that I have found. All that it costs you is time it takes you to write an article and make it available to publishers. You may have already written an article that can be repurposed as a free reprint article, which will cut down on the amount of time required dramatically.
What Content Works
The best content is valuable information. It doesn't need to be directly related to your product, service or website, but it does need to be useful. It's best to write about a topic you are familiar with and for which you can offer unique insight. For example, if you are trying to market your real estate website, you could write an article about preparing your home for sale. Or you can write an article about which home renovation projects will make a house more desirable on the market.
Your article doesn't need to be overly long. Don't confuse quantity with quality. Keep your points as concise as possible. You don't want people to fall asleep before they get to the bottom of the article. After all, they need to get to the bottom of your article to see your byline which is the point of writing a free reprint article in the first place.
One way to get the most out of your free reprint articles is to write about a topic with staying power. I have 4 year old articles that are still being picked up by publishers to this day.
Your Byline
The payoff for providing publishers with free content is the byline. You don't want an essay or multiple paragraphs, just a short description of yourself, your website, and your link. You can also post your email address and phone number for people to contact you. However, the most important address is your web address. People who are online are much more likely to click on your link to find more information than they are to email or call you. Additionally, when you post your email address on the internet, it can dramatically increase the amount of spam you get at that address.
If you have an ezine that you want to encourage people to subscribe to, you can post your subscribe address, but make sure your list is double opt-in to prevent invalid subscribers. In my experience, 90% of subscribers added by single opt-in are invalid addresses.
Formatting Your Article
Formatting your article is very important. If you are posting your article to an email distribution
list you should hard wrap your article at 65 words or less per line. Try to avoid posting articles with spelling or grammatical errors. The higher the quality of the content you provide, the more people will publish it. Each new publisher that picks up your article could represent thousands of impressions of your byline. I have one article that has been published more than 100 times over the last 4 years.
Submitting Your Articles - Where to Start
The best and most gratifying result of writing a free reprint article is seeing it published in an Ezine or on a website that has readership that is likely to be enticed by your byline. Submitting your articles directly to editors of Ezines or websites that you know publish quality information related to your topic is the first thing you should do. Many sites have publishing guidelines and encourage content submissions. Submit your article according to their guidelines with a personal message to increase the likelihood of it being published. Keep track of publishers that use your articles and submit your new articles to those publishers first.
Article Depots - Let The World Know
I have found that submitting articles to depots isn't quite as effective as contacting publishers directly but still WELL worth the time. Most of the depots are well indexed by Google which provides a valuable link back to your site and increases your link ranking with search engines. Here are some free reprint article depots (there are many more):
Cumuli Content - Community of Ezine Publishers http://www.cumulicontent.com
Article Hub - Content Directory http://articlehub.com/
Go Articles - Article Search Engine and Directory http://goarticles.com/
Yahoo Groups The best Yahoo Groups to post your free reprint articles can be found at: http://www.All-In-One-Business.com/groups/
EzineArticles.com EzineArticles appears to charge for submissions now but does offer 10 free submissions. http://ezinearticles.com/
Protect Your Reprint Rights
Just because you are giving your content away for free doesn't mean you shouldn't expect something in return. Make sure to have clear terms of use at the top of your article. Here are the Terms of Use that I use:
"You are free to publish this article online or in print as long as the byline is included and the url in the byline is hyper-linked wherever possible. This article should not be used in anything that could be considered spam. If you are using this article, please send a brief message to fisherswanson@gmail.com stating where it was published."
Happy publishing!
About the Author
Copyright 2005 Fisher Swanson
Fisher Swanson is the co-editor of ThriftyFun.com, a site that publishes ways to save money. He can be contacted at fisherswanson@gmail.com http://www.thriftyfun.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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