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BEST WAYS TO PROMOTE YOUR WEB SITE
After a couple of weeks or may be a couple of month's hard work, you have created a very good web site with brilliant contents. All you need now is visitors to your web site, but there are no visitors. This can be a real disappointment. Good web...
I Want to Do an Ezine! Part 4 How Do I Promote?
I Want to Do an Ezine! Part 4 How Do I Promote? Copyright Terri Seymour Now that you have your ezine named, designed, formatted and ready to go, who do you send it to?? To get subscribers, you need to promote your new ezine. There are several...
Interview With eZine Publisher Terry Telford
Copyright © 2004 David Geer. All rights reserved.
David Geer: Can you give us a little background information about yourself?
Terry Telford: Sure David. I graduated from college in 1991. I majored in Advertising and soon discovered...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
The Number One Jealousy-Guarded Secrets of Websites that Sell Faster than Fireworks on the Fourth of July!
What you're about to discover are the surefire techniques to turn your websites into Midas' goldmine! They work themselves like Copperfield's magic. You'll be shocked to see how easy it is to skyrocket your conversion rate and subscriber base --...
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Fulfill The Needs And Desires Of Your Prospects
The key to a great marketing campaign starts with under- standing how the needs of your prospect relate to your product or service. It's basic, but most business owners never consider the thought. Until you know what they need and determine how you can satisfy those needs, you can't really plan a meaningful campaign.
Get a pen and paper out and ask yourself these questions:
· If I were a prospect getting solicited by my company, what would it take to get my attention? · What promise would I want fulfilled? · What needs would I want to have met?
Now ask yourself:
· What needs and desires are my competitors not fulfilling?
The best way to find out where you need the most work is to list all the needs and desires your competitors are already fulfilling. Maybe you are fulfilling these desires too, but is it possible that you could articulate it better than they can? Sure!
A good USP (unique selling proposition) is one that fulfills a void in the marketplace. It is communicated clearly and concisely so that your prospects "get it."
It's also known as your "big promise." So, it's important that not only do you communicate it in everything you do and say... but that you standby it - always!
To formulate your marketing campaign, along with the lines of your USP, I suggest asking yourself the following questions.
· How can I show more interest in my customers than my competition? · How
much more service can I offer than my competitor does? · What are my specific added or extended service benefits? · When I have used similar services from competitors, where have I been most impressed -- or most disappointed? And, why? · How can I make my customers understand how important they are to me? · How can I persuade them they are being treated with professional interest and courtesy? · What specific needs should my product or service fulfill?
As I've said before, without a customer your business doesn't exist. Stop running your business the way YOU want it, and start running it the way YOUR CUSTOMERS want it.
It's all about them. It's never about you.
Treat your customers like dear and valued friends. Give them what they want. Treat them with respect and courtesy. Communicate with them often. Let them know you care about their wants, needs and desires.
If you've asked yourself the questions above, you are 1000 percent better than your competition. Rarely will ANY business ask themselves these questions. It shows in their poor revenues.
Always remember: It's all about their needs, wants and desires. It's never about yours.
About the Author
Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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