|
|
|
11 Ways To Elevate Your Sales
1. Make your offer hard to resist by offering a limited time savings on your product, or by providing free bonuses such as ebooks you have the resell rights to, one on one consulting, or a special surprise bonus. 2. Take the risk out of purchasing...
Ezine Advertising Strategy Exposed
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who...
Marketing a Professional Practice Free Through Writing
Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching. Always do your marketing in areas that you love! It works best. Writing...
Top 10 Reasons Why I Reject Article Submissions
Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs. Unfortunately, I can only use a small fraction of the articles I receive because the writers are making one of the crucial...
Why I Love L.L. Bean and How to Follow Their Lead Without Spending a Fortune
Before school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I...
|
|
| |
|
|
|
|
|
|
Fulfill The Needs And Desires Of Your Prospects
The key to a great marketing campaign starts with under-
standing how the needs of your prospect relate to your
product or service. It's basic, but most business owners
never consider the thought. Until you know what they need
and determine how you can satisfy those needs, you can't
really plan a meaningful campaign.
Get a pen and paper out and ask yourself these questions:
· If I were a prospect getting solicited by my company,
what would it take to get my attention?
· What promise would I want fulfilled?
· What needs would I want to have met?
Now ask yourself:
· What needs and desires are my competitors not fulfilling?
The best way to find out where you need the most work is to
list all the needs and desires your competitors are already
fulfilling. Maybe you are fulfilling these desires too,
but is it possible that you could articulate it better than
they can? Sure!
A good USP (unique selling proposition) is one that fulfills
a void in the marketplace. It is communicated clearly and
concisely so that your prospects "get it."
It's also known as your "big promise." So, it's important
that not only do you communicate it in everything you do
and say... but that you standby it - always!
To formulate your marketing campaign, along with the lines
of your USP, I suggest asking yourself the following
questions.
· How can I show more interest in my customers than my
competition?
· How
much more service can I offer than my competitor does?
· What are my specific added or extended service benefits?
· When I have used similar services from competitors, where
have I been most impressed -- or most disappointed? And,
why?
· How can I make my customers understand how important they
are to me?
· How can I persuade them they are being treated with
professional interest and courtesy?
· What specific needs should my product or service fulfill?
As I've said before, without a customer your business doesn't
exist. Stop running your business the way YOU want it, and
start running it the way YOUR CUSTOMERS want it.
It's all about them. It's never about you.
Treat your customers like dear and valued friends. Give them
what they want. Treat them with respect and courtesy.
Communicate with them often. Let them know you care about
their wants, needs and desires.
If you've asked yourself the questions above, you are 1000
percent better than your competition. Rarely will ANY business
ask themselves these questions. It shows in their poor revenues.
Always remember: It's all about their needs, wants and desires.
It's never about yours.
About the Author
Craig Valine is the publisher of the
The AwfulMarketing Alert Newsletter, "Where you learn
GOOD marketing strategies by looking at those who do
it really BAD."
To subscribe his free newsletter, go to:
http://awfulmarketing.com/ezinesubscribe.htm
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|
|