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Explosive Value of Foreign Links
Explosive Value of Foreign Links Best Linking Exposure Do you live in a Foreign Country or speak a second language? Even if you don't, you can take advantage of this easy to implement linking tip. Do a search on a foreign language search engine...
Ezine Advertising Strategy Exposed-16 Tips To Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests. Example: who better to...
Haul In Big Profits on the Internet Frontier
Today I have an expedition for you. In this modern age you and I are the pioneers of the Internet marketing frontier. Our Conestoga wagons, now better known as computer terminals, trek us to new dreams of online riches and a better way of life. In...
Less Is Better
Do you ever wake up in the morning and feel like biting the heads off nails? My dad got up every morning with a big smile and some encouraging words. This was every day, seven days a week, fifty two weeks a year. One morning I asked him how he...
Using Web Resources to backup your Trade Show Marketing efforts -- During the Show
Websites and Trade Shows , part 2 Using Your Web Resources to backup your Trade Show Marketing efforts -- During the Show The question is "How can I use my website to support and enhance my presentation at the show?" Two things...
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Fulfill The Needs And Desires Of Your Prospects
The key to a great marketing campaign starts with under-
standing how the needs of your prospect relate to your
product or service. It's basic, but most business owners
never consider the thought. Until you know what they need
and determine how you can satisfy those needs, you can't
really plan a meaningful campaign.
Get a pen and paper out and ask yourself these questions:
· If I were a prospect getting solicited by my company,
what would it take to get my attention?
· What promise would I want fulfilled?
· What needs would I want to have met?
Now ask yourself:
· What needs and desires are my competitors not fulfilling?
The best way to find out where you need the most work is to
list all the needs and desires your competitors are already
fulfilling. Maybe you are fulfilling these desires too,
but is it possible that you could articulate it better than
they can? Sure!
A good USP (unique selling proposition) is one that fulfills
a void in the marketplace. It is communicated clearly and
concisely so that your prospects "get it."
It's also known as your "big promise." So, it's important
that not only do you communicate it in everything you do
and say... but that you standby it - always!
To formulate your marketing campaign, along with the lines
of your USP, I suggest asking yourself the following
questions.
· How can I show more interest in my customers than my
competition?
· How
much more service can I offer than my competitor does?
· What are my specific added or extended service benefits?
· When I have used similar services from competitors, where
have I been most impressed -- or most disappointed? And,
why?
· How can I make my customers understand how important they
are to me?
· How can I persuade them they are being treated with
professional interest and courtesy?
· What specific needs should my product or service fulfill?
As I've said before, without a customer your business doesn't
exist. Stop running your business the way YOU want it, and
start running it the way YOUR CUSTOMERS want it.
It's all about them. It's never about you.
Treat your customers like dear and valued friends. Give them
what they want. Treat them with respect and courtesy.
Communicate with them often. Let them know you care about
their wants, needs and desires.
If you've asked yourself the questions above, you are 1000
percent better than your competition. Rarely will ANY business
ask themselves these questions. It shows in their poor revenues.
Always remember: It's all about their needs, wants and desires.
It's never about yours.
About the Author
Craig Valine is the publisher of the
The AwfulMarketing Alert Newsletter, "Where you learn
GOOD marketing strategies by looking at those who do
it really BAD."
To subscribe his free newsletter, go to:
http://awfulmarketing.com/ezinesubscribe.htm
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