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Affiliates, 3 Things You Should Own Though You Don't Own A Product.
1. Your Own web site:
Most affiliates put a redirect link directly to their affiliate product. It is not such a good practice.
Register a domain that closely resembles your affiliate product website. For example, if you are an...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Interview With eZine Publisher Terry Telford
Copyright © 2004 David Geer. All rights reserved.
David Geer: Can you give us a little background information about yourself?
Terry Telford: Sure David. I graduated from college in 1991. I majored in Advertising and soon discovered...
Keep Winning Those Customers That You've Already WON
Have these things ever happened to you? You buy a cup of coffee from the neighborhood café, and as they hand you your receipt you get a calling card sized, attractively designed "loyalty record," promising that if you come back for 8 more cups...
The very basics of design
© 2005, Marsha Maung Email : marshamaung@yahoo.com Site : http://www.marshamaung.com Feel free to reprint or publish this article on your website, ezine, magazine, newsletter…etc. Please include the bio, links and credit intact. ~~~~ Design is a...
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Fulfill The Needs And Desires Of Your Prospects
The key to a great marketing campaign starts with under-
standing how the needs of your prospect relate to your
product or service. It's basic, but most business owners
never consider the thought. Until you know what they need
and determine how you can satisfy those needs, you can't
really plan a meaningful campaign.
Get a pen and paper out and ask yourself these questions:
· If I were a prospect getting solicited by my company,
what would it take to get my attention?
· What promise would I want fulfilled?
· What needs would I want to have met?
Now ask yourself:
· What needs and desires are my competitors not fulfilling?
The best way to find out where you need the most work is to
list all the needs and desires your competitors are already
fulfilling. Maybe you are fulfilling these desires too,
but is it possible that you could articulate it better than
they can? Sure!
A good USP (unique selling proposition) is one that fulfills
a void in the marketplace. It is communicated clearly and
concisely so that your prospects "get it."
It's also known as your "big promise." So, it's important
that not only do you communicate it in everything you do
and say... but that you standby it - always!
To formulate your marketing campaign, along with the lines
of your USP, I suggest asking yourself the following
questions.
· How can I show more interest in my customers than my
competition?
· How
much more service can I offer than my competitor does?
· What are my specific added or extended service benefits?
· When I have used similar services from competitors, where
have I been most impressed -- or most disappointed? And,
why?
· How can I make my customers understand how important they
are to me?
· How can I persuade them they are being treated with
professional interest and courtesy?
· What specific needs should my product or service fulfill?
As I've said before, without a customer your business doesn't
exist. Stop running your business the way YOU want it, and
start running it the way YOUR CUSTOMERS want it.
It's all about them. It's never about you.
Treat your customers like dear and valued friends. Give them
what they want. Treat them with respect and courtesy.
Communicate with them often. Let them know you care about
their wants, needs and desires.
If you've asked yourself the questions above, you are 1000
percent better than your competition. Rarely will ANY business
ask themselves these questions. It shows in their poor revenues.
Always remember: It's all about their needs, wants and desires.
It's never about yours.
About the Author
Craig Valine is the publisher of the
The AwfulMarketing Alert Newsletter, "Where you learn
GOOD marketing strategies by looking at those who do
it really BAD."
To subscribe his free newsletter, go to:
http://awfulmarketing.com/ezinesubscribe.htm
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