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Formatting Your Ezine and Email Messages with TextPad
One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a...
Hate To Burst Your Bubble: Identifying 6 Common Internet Scams
If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home,...
Three New And Updated Ways To Advertise
The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to get the word out about my products and services. I'm...
To Lead or Not to Lead?
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising.. It all depends on what...
Write A Newsletter To Get Site Visitors To Return!
How many visitors to your site *ever* return? Not as many as you would like, I bet! It is a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could: - Ask people to...
 
Is That My Butt?

Is That My Butt?

By Jeff Neil

Is that my butt? Now that's an interesting question. But to
be perfectly honest I'm not concerned with my butt. Not your
butt. Not any one's butt.

But...

It sure got your attention. Just like it got mine. And that
is the purpose of a killer headline.

Let's start this story from the beginning:

Here I am sitting at the doctors office. I'm waiting for my
wife to get done with her check up. And "no", we are not
expecting a baby, thank you.

Anyway... Here I sit. Notebook in hand. I brought it to
write some content for a new website. So I'm looking around
just waiting (hoping?) for the creative juices to start
flowing.

You know how it is waiting at the doctors office. I started
staring at all those magazines. You know... All those women
magazines. No Hot Rod or anything interesting like that.

And then I saw it. "Is That My Butt?". Right on the front
cover of Seventeen, April, 2002 Edition.

Normally that's not the type of reading I'm into. But I
couldn't resist. I just had to find out what the heck that
question was all about.

So yup, I walked clear across the waiting room just to see
that magazine. The story was about jeans. No, I did not read
it. But the headline worked. And it worked well!

And that's what you need to do with your headlines. Grab
their attention. And to be really effective you should be a
little creative. You've got a lot of competition out there
so sometimes being completely of the wall is required. As
long as you can make it fit.

Some of the best headlines I've ever seen are at the
supermarket check out. The tabloids. Headlines like Three
Headed Martian Calls 97 Year old Grandmother from Outer
Space.

Yeah, it's silly. But people look. And then they see other
headlines like 33 Year old Kansas School Teacher Reveals
Life after 17 Divorces.

That's a little more believable. And people want to know. So
they buy.

Here's four things you can put in your headlines to make
them pull.

Benefit
How to make money. Most of want to know how to make more.
Don't you? If someone knows more about a subject than we do,
we want to know. Nosey


creatures, aren't we?

Occupation
What's the job of the person with all this knowledge? Is it
an expert of some kind sharing their valuable secrets? Or
some average Joe that stumbles on a unique idea.

Geography
Where do they live or where did this happen?

Odd numbers
Odd numbers make your headline more specific and believable.

This type of headline works because people want to know
about people. And they (we) want to know what other people
know that can improve our lives.

Shall we try one?

Benefit: How to be debt free.

Occupation: Financial Consultant

Geography: Florida

Odd Numbers: 27, 5

27 year Financial Consultant from Florida Reveals How to
Become Debt Free in 5 years or Less...

That's something that people want to know. And that's a
headline that gets attention, gets read, and makes sales.

Have you heard of the pizza delivery guy and the truck driver
selling their secrets to their success?

Take a look at their headlines again. You'll see this
formula. It's not the only way. But it's a good way.

After all, *Is That My Butt? 37 Year Old Maine Cop Tells How
the Answer Can Increase Your Profit By 277%*

© 2002, Jeff Neil, All Rights Reserved.

You may publish this article in your ezine and/or
web site as long as this resource box is left intact.

Jeff Neil is editor of Always Marketing and Editor`s Column.
Ezine and mlm newsletters for people that are serious about
a home based business. Jeff specializes in the combination
of the Internet, network marketing, personal success and
home business tax tips for those who will never create their
own product. Visit at: http://www.alwaysmarketing.com
Subscribe: mailto:always_marketing@infogeneratorpro.com


About the Author

Jeff Neil is editor of Always Marketing and Editor`s Column.
Ezine and mlm newsletters for people that are serious about
a home based business. Jeff specializes in the combination
of the Internet, network marketing, personal success and
home business tax tips for those who will never create their
own product. Visit at: http://www.alwaysmarketing.com
Subscribe: mailto:always_marketing@infogeneratorpro.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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