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10 Profitable Ways To Elevate Your Subscriptions
1. Swap sponsor, feature, classified or solo ads. Use your unique selling proposition to create ad copy for these swaps and also in all your promotions for your ezine. 2. Swap "thank you" page ads. Promote other ezines on the page...
10 Tips For Running A Profitable Web Site!
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all. 2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a...
How To Generate Leads And Grow Your Business
If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your...
Most Effective And Most Inexpensive Ad
Probably you presume that I will write about eZine ads. No I wont. Even though they are effective and inexpensive, they will come only after you successfuly accomplish the most important ad in Internet Business - your own Web page. What? You...
Why Should You Start an eZine?
The Internet marketplace is quite different from traditional modes of commerce in many ways. For example, there is typically no contact between the merchant and consumer during an eCommerce transaction. On the other hand, in the traditional...
 
Is That My Butt?

Is That My Butt?

By Jeff Neil

Is that my butt? Now that's an interesting question. But to
be perfectly honest I'm not concerned with my butt. Not your
butt. Not any one's butt.

But...

It sure got your attention. Just like it got mine. And that
is the purpose of a killer headline.

Let's start this story from the beginning:

Here I am sitting at the doctors office. I'm waiting for my
wife to get done with her check up. And "no", we are not
expecting a baby, thank you.

Anyway... Here I sit. Notebook in hand. I brought it to
write some content for a new website. So I'm looking around
just waiting (hoping?) for the creative juices to start
flowing.

You know how it is waiting at the doctors office. I started
staring at all those magazines. You know... All those women
magazines. No Hot Rod or anything interesting like that.

And then I saw it. "Is That My Butt?". Right on the front
cover of Seventeen, April, 2002 Edition.

Normally that's not the type of reading I'm into. But I
couldn't resist. I just had to find out what the heck that
question was all about.

So yup, I walked clear across the waiting room just to see
that magazine. The story was about jeans. No, I did not read
it. But the headline worked. And it worked well!

And that's what you need to do with your headlines. Grab
their attention. And to be really effective you should be a
little creative. You've got a lot of competition out there
so sometimes being completely of the wall is required. As
long as you can make it fit.

Some of the best headlines I've ever seen are at the
supermarket check out. The tabloids. Headlines like Three
Headed Martian Calls 97 Year old Grandmother from Outer
Space.

Yeah, it's silly. But people look. And then they see other
headlines like 33 Year old Kansas School Teacher Reveals
Life after 17 Divorces.

That's a little more believable. And people want to know. So
they buy.

Here's four things you can put in your headlines to make
them pull.

Benefit
How to make money. Most of want to know how to make more.
Don't you? If someone knows more about a subject than we do,
we want to know. Nosey


creatures, aren't we?

Occupation
What's the job of the person with all this knowledge? Is it
an expert of some kind sharing their valuable secrets? Or
some average Joe that stumbles on a unique idea.

Geography
Where do they live or where did this happen?

Odd numbers
Odd numbers make your headline more specific and believable.

This type of headline works because people want to know
about people. And they (we) want to know what other people
know that can improve our lives.

Shall we try one?

Benefit: How to be debt free.

Occupation: Financial Consultant

Geography: Florida

Odd Numbers: 27, 5

27 year Financial Consultant from Florida Reveals How to
Become Debt Free in 5 years or Less...

That's something that people want to know. And that's a
headline that gets attention, gets read, and makes sales.

Have you heard of the pizza delivery guy and the truck driver
selling their secrets to their success?

Take a look at their headlines again. You'll see this
formula. It's not the only way. But it's a good way.

After all, *Is That My Butt? 37 Year Old Maine Cop Tells How
the Answer Can Increase Your Profit By 277%*

© 2002, Jeff Neil, All Rights Reserved.

You may publish this article in your ezine and/or
web site as long as this resource box is left intact.

Jeff Neil is editor of Always Marketing and Editor`s Column.
Ezine and mlm newsletters for people that are serious about
a home based business. Jeff specializes in the combination
of the Internet, network marketing, personal success and
home business tax tips for those who will never create their
own product. Visit at: http://www.alwaysmarketing.com
Subscribe: mailto:always_marketing@infogeneratorpro.com


About the Author

Jeff Neil is editor of Always Marketing and Editor`s Column.
Ezine and mlm newsletters for people that are serious about
a home based business. Jeff specializes in the combination
of the Internet, network marketing, personal success and
home business tax tips for those who will never create their
own product. Visit at: http://www.alwaysmarketing.com
Subscribe: mailto:always_marketing@infogeneratorpro.com

 

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emailuniverse.com
 
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid: Daily music reviews, articles, interviews and more.
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Monthly magazine with reviews, articles, and discussion forums.
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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