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10 Things You Can Do TODAY to Boost Traffic to Your Website
Are you twiddling your thumbs and wondering what you might do today to bring more visitors to your website? If so, then twiddle no more! Here's the challenge: over the next ten days, carry out ONE of the following strategies EACH (working) day....
Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market
One of the fastest ways to attract more subscribers for your mailing list is to collect names by giving away free ecourses. I taught a teleprogram on ecourses for months, yet I found many people understood the concept, how-tos, and very few...
The Be All and End All
Do you find yourself looking at ads or surfing and finding "the perfect Internet business" (according to them), rushing to sign up, rushing to advertise, so enthused. Then tomorrow you find something else and the "viscious" cycle starts all over....
Top 7 Reasons Why You Should Be Promoting Guerrilla Marketing Bombshells
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Understanding the Difference Between Marketing and Promotion
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Getting Off the Advertising and Sales Rollercoaster

GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTER
By Charlie Cook

Seeing the results of advertising your business can be like
watching a roller coaster. The day you run your ad you see a
flurry of activity; your ph0ne starts ringing, your web site
traffic increases and/ or potential clients visit your
store. Your hopes soar. sales go up. Two or three days pass
and the response goes down. You look at the bill for the
advertising and your jaw drops. Your hopes descend.

Nancy called me from Portland, Oregon with just this
problem. Every time one of her ads appears in a local
publication, customers start walking in the door of her home
furnishing store. A few days later the number of prospects
and sales goes down. Her advertising gets results, but the
thousands of dollars she is paying each month is killing her
profits. What can she do?

Whether you advertise your consulting business in The
Harvard Business Review or your interior decorating service
in the Penny Saver, your ad will cost significant dollars.

How can you make your advertising pay for itself?

How can you use advertising to create a STEADY stream of
business?

Write Your Ad to Sell and To Generate Leads
Of all the people who could benefit from your products and
services, what percentage is likely to buy today? Hopefully
a few, but the majority are more likely to need your
services tomorrow, next week or next month.

Write your ad to prompt people to buy and if they're not
interested in making a purchase, to contact you. When you
write your ad:

1. Sell your products or services by selling your solution.
2. Prompt prospects to buy. Include a call to action.
3. Motivate prospects to give you their contact information.

For each person who responds to your ad and makes a purchase
today, you should be able to get ten qualified prospects to
contact you. Once you have their contact information, you
can send them a regular email or postcard for far less than
it would cost to run your ad on a weekly basis.

Follow Up On Your Advertising
An ad can be the first step in marketing your products and
services but unless you follow up, it may be the last. Its
what you do after your ad runs that determines whether
you're able to make it pay for itself in the days and months
to come.

Let's say your


ad works in getting people to visit your web
site, call you or come into your store. What's the next
step? How can you follow up to increase your sales?

1. Make sure you get their contact information so you can
follow up.

2. Whether people stopped by your web site, left a ph0ne
message, emailed you or visited your store Ð follow up
promptly. Get back to them within the day, if not sooner. A
prospect is most likely to buy or start a profitable
relationship when he/she is looking for a solution. Let your
leads linger and they'll go stale. If you wait prospects may
contact other service providers or stores, and you've given
them time to make their purchase through someone else.

3. Respond immediately. Use a ph0ne call or an email to let
them know you understand the problem they want solved and
that you can help them. Even a personalized autoresponder
message will do the job.

4. Market to your in-house list of contacts. If you want
people to remember you when they have a need and are ready
to make a decision to buy, make sure they think of you as
the solution provider. The best way to do this is to
regularly provide ideas, tips and information that your
prospects want.

5. Create opportunities for personal contact, whether
through your print mailings, ezine or web site, you want to
prompt prospects to contact you to discuss their needs and /
or place their order. Ask them what they want, what they are
looking for. When they send you an email, follow up with a
call. Tell them how to contact you, how to schedule a
personal conversation and then follow up with a call.

Advertising is an expensive ticket to marketing your
products and services. Use these strategies to make sure you
get your money's worth and you'll find your advertising
paying for itself over and over. Instead of getting your
thrills from watching your business go up and down, you'll
find yourself enjoying the excitement of watching your
profits steadily move up.
-
2004 © In Mind Communications, LLC. All rights reserved.


About the Author

The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Free Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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ezinearticles.com
 
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The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • know these five audiences to write a top selling book

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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