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Getting The Most Out Of Advertising
When you pay for advertising, whether it's buying a solo ad to a large opt-in list or pay-per-click search engines, your results will be many times greater than free ads, because your leads are very targeted. Targeted leads mean quality leads,...
How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly!
How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly! Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of...
Review of EzineAnnouncer
The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a little aggravation.
EzineAnnouncer...
Selling to the Sellers -- A Lesson in Feminine Wisdom
Basically speaking, anyone you are trying to sell to, is also a seller themselves, or at least a want to be seller. So how do you sell to the seller? Well, I'm glad you asked. Method #1 -- The Wisdom of a Woman Sellers are interested in buying...
The Trust Factor... How To Earn It From Your Visitors
When you're surfing around on the Web to your favorite sites, what is it about them that makes you come back? What MAKES them your favorite sites? Good, reliable information? Absolutely. But you never would have gotten to that great information if...
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Handsome Dividends
So you followed our advice and went to all the work to build your own website, and now it's up and running. You put a hit counter on the site, and are dismayed at the number of visitors who visit. Aside from your personal hits when you check the activity, there have been few if any other people stop by.
You notified everyone in your address book, put up a few FFA ads, paid someone to submit your site to a few search engines, and nothing seemed to generate interest. These are things often heard from website owners that are just starting out. A few years back, I wrote an article titled "I Shot An Arrow Into The Air -It Fell To Earth I Know Not Where."
Some people feel the words from this poem by Henry Wadsworth Longfellow make an appropriate strategy for an advertising campaign for their business. They purchase hundreds of thousands of E-mail addresses, and thinking of each as an "arrow shot into the air", hope that some will fall to earth and hit a prospective client.
The odds of this generating business for you are "slim to none". In fact, this is called spamming, and many ISP's, who have a zero tolerance for this, may discontinue your service. So forget the ads that promise that you will get millions of email addresses for a very low price, and all you have to do is sit back and watch the money roll in. Many of these lists are so old they have "whiskers".
The majority of the email addresses sold are actually harvested from the web. Most of the people who advertise, don't want to compromise their real email address so they get temporary free ones, and this is what they use in their ads.
My experience is that approximately two percent of these email addresses are discontinued for one reason or another every week. Some were trial memberships with AOL that they didn't continue, while others were shut down for spamming. Some people with free email accounts lost interest - their mailboxes filled up (with other spam) and they were discontinued.
If you plan to market by email, you should build your own
list. Sure this takes some time, but the rewards will be worth it. This is a responsible approach to the use of business E-mail. I do believe there is a "bottom line" here. If your list is highly targeted, remove requests are immediately honored, and you are providing something of interest, you should not encounter any problems and just may do some business.
There are a number of ways to get people to your web site so you can make the actual sale. One of the time proven methods is to search out Newsletters or Ezines that match your target market. Don't make the mistake of thinking that a huge subscriber base is best. It is better to advertise in smaller publications that are targeted to the group you wish to contact, then ones with very large subscriber bases that are not. Publications that are not targeted are like shooting that arrow into the air. Sure, you may get a few but realistically you won't get many.
Search Engines are a good bet. Get your web site listed, but don't fall for the pitch that someone can do it for you for a few bucks. To do it right, it is simply too much work to be able to get any type of good listing for a small amount. This is something you should consider doing yourself, and if you do spend the necessary time, the rewards will be worth it.
One of our publications, "Search Engine Tips" is a good starting place to learn the "ins and outs" of getting a favorable position. It is a free publication and is mailed out once a week.
Think about writing some articles in areas of your expertise. Most publications permit an authors credit box following the article. If your articles are well written and timely, the odds are they will be published. Anything that you can do to improve your business exposure, will pay "Handsome Dividends".
About the Author
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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