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Scientific Advertising Will Help Turn Gambles Into Profits

Scientific Advertising Will Help Turn Gambles Into Profits
Copyright © 2000 Gauher Chaudhry, All Rights Reserved.

Advertising is one of the key factors to running a successful
business. Most people assume that advertising is a gamble.
Either a certain method will work or it won't.

People do not realize that by testing your advertising
campaigns, you can actually turn this gamble into a science!

When you learn the correct procedures to successful advertising,
you will be able to control the risks.

Testing is the key to success. I can hear all the moans and
groans from you folks, "I don't have time to test" or "it is too
hard and complicated."

By simply testing your advertisements, you could possible DOUBLE
or TRIPLE your profits overnight! Do you have time to do that?
Is that too hard and complicated for you?"

You need to track where the responses to your ads are coming
from. If you take out the same ad in two different magazines
and use the same URL or the same email address, how will you be
able to tell which ad produced the greater response?

The first magazine could have pulled 98% of the response that
you received, while the second magazine may have only pulled the
remaining 2%. How would you know this if you do not test?

When testing which places work best for your ads, you should use
unique email addresses and URLS. You can write your URL
like this:

http://www.freecoolcash.com/?ad1

It will still take the advertiser to the main site, but when you
check your server logs, you will be able to see how many hits
"ad1" actually received.

Testing will help you decide how best to allocate your money.
Learn which ad mediums work best for your product or service and
then spend your money in those mediums.

There are numerous things that you should test in your ad. The
first and most important thing to test in your ad is the
headline. Your headline will almost single-handedly decide
whether the potential customer will continue to read your ad and
ultimately purchase your product or service.

If you can test which headline works the best, you will be able
to get possibly thousands of more people to actually read the
entire advertisement.

Your headline should scream the benefits that your


product or
service will provide the potential customer. For example, if
you are selling a foot massage machine, then tell your readers
the benefit in the headline:

"Discover How To Reduce Sore Feet With Our Revolutionary Foot
Massage Master!"

The headline is the key aspect of your entire ad. You should
spend countless hours trying to create and improve the headline.
If you do not get the potential customer's attention with your
headline, kiss the sale goodbye.

The second step is to test the body of your advertisement.
You should use the same headline, but with different bodies.
It will be just a matter of time before you discover what is the
most profitable content to use.

The third step is to test your price. All customers are price
sensitive and if you cannot convince them that your product or
service is not worth the price, you will not make the sale.

One of the biggest misconceptions is that advertisers believe
that the lower the price they offer, the more sales they will
receive. This cannot be further from the truth! If potential
customers perceive that the price of your product is a lot lower
than they had expected, they might think your product is of poor
quality or a scam.

One of the best resources on determining what the optimal price
for your product or service should be is Ken Evoy's book "Make
Your Price Sell."

http://myps.sitesell.com/coolcash.html

Other things that you should considers testing are your web site
layout, order processing, colour schemes, long copy vs. short
copy and many other items you feel could affect your ad.

Once you get the results back from your testing, you will get
you advertising right down to an exact science.

I highly recommend downloading Claude Hopkins' ebook "Scientific
Advertising" to help you fully understand this topic.

You can get it free from our web site by going to:

http://www.freecoolcash.com/ebook.html

Good luck and happy testing!

About the Author

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe
for free by sending an email to subscribe@freecoolcash.com
with "sub-art" in the subject. You will receive a free copy of the
225+ page book "How To Start And Operate Your Own Profitable
Business At Home!" (reg. $20)

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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www.splendidezine.com
 
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Monthly magazine with reviews, articles, and discussion forums.
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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