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Have You Captured Me Today?

There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them.

The danger of this happening at YOUR site is that you just lost a great prospect. After all, I'm pre-qualified. I was already interested in what you had to offer. I likely found your site via a search engine, Web directory, advertisement, article, or another promotion. I clicked through to your site because I wanted to learn more.

But studies reveal that I'm most likely NOT going to take action the first time I visit your site. Have you heard the statistic that it takes about *seven* contacts before prospects are ready to buy? (That's a lot of times!)

So how can you get the chance to contact me another *six* times? The answer is to CAPTURE me then and there — that is, get my e-mail address. To do this, you'll have to offer me something valuable in return. If you just tell me to "sign up for our mailing list," you're not going to get squat.

So what can YOU offer me? Here are some ideas that have been proven to work when done well. Of course, the *content* for all of these should tie-in to your business focus:

1. A free mini-mail course.

These are becoming very popular right now. You simply create a few e-mails' worth of content to spread out over a certain amount of days. You'll need an e-mail autoresponder to do this, which allows me to sign up for your course automatically. Many sites seem to offer five- or seven-day courses, and many of them are awful. So here's a chance for YOU to stand out: Make sure yours offers really useful or interesting content that's more "how to" than salesy. Then in the last e-mail, tell me how your services/ products will further help me --- lead me on to the next step.

2. A free e-zine (e-mail newsletter).

If you can produce new content on a regular basis, this is your BEST option, because you're receiving permission to contact me (and market to me) again and again! You'll always be on my mind.


And if you're a solo professional who is marketing your own services, this gives you *multiple* chances to prove your worth and gain my trust over time. The only drawback to this option is that publishing an e-zine requires a good amount of time and effort on a regular basis, but the rewards will be worth it.

3. A special VIP/promotion list.

If I like what I see, and you give me the chance to receive *special offers* that will save me money at your site, I'll be sure to sign up for your list. For example, one site I love buying from is http://www.BlueFly.com. They offer designer clothes and accessories (e.g. BCBG, Fendi, Prada — I'm salivating right now!) at discount prices with exceptional customer service. Throughout their site and when you place an order, there are invitations to sign up for "discounts, exclusive offers, and first looks." Count me in!

4. A free special report or e-book.

Here's another neat idea — give people a special report or short e-book related to your topic of interest. Not sure where to start? Try a top-10 list of tips, a list of relevant resources, or a collection of articles you've already written. The more "how-to," the better — give me real, useful information. But of course make sure it implies that YOU and YOUR BUSINESS are the best resource in the end. This is a delicate balance to achieve, but it's not as hard as you may think. And at the end of your content, tell me how your services/products will further help me. (Again, lead me on to the next step.)

5. Don't forget to follow up!

Once you capture a list of prospects, you'll need to contact them again. We'll cover the art of follow up in an upcoming article. Of course, if you're publishing an e-zine, that's already set. (Hooray for e-zines!)

(c) 2002 Alexandria K. Brown

About the Author

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the e-book, "Boost Business With Your Own E-zine," available at
http://www.ezine-queen.com. For *hundreds* more great tips like these, visit her site and sign up for her FREE weekly newsletter, "Staight Shooter Marketing." Don't miss the next
issue - subscribe today!

 

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Splendid E-zine
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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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