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10 Terrific Ways To Enlarge Your Subscriber Base
1. Create a unique selling proposition (USP). Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines. Comprise your USP from a single, compelling...
3 Ways To Save Money On Ezine Advertising
Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted. If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that...
Fishing For Ezine Subscribers
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. ...
Profit From Reading
by Raymond Johnston Jr. A while back my youngest son came to visit for a few days. He and his family arrived late one night and after visiting for a couple of hours, we all turned in. The next morning when he came down for his caffeine jump...
The Non-Definitive List of E-zine Directories
This article is written for anybody who reads, publishes or plans to publish and e-zine or newsletter. Whenever I read about the best ways to promote an online newsletter, listing in e-zine directories is always mentioned as one of those...
 
Headlines Bring Sales--Where and How to Use Them


Headlines Bring Sales--Where and How to Use Them
Judy Cullins c. 2003 All Rights Reserved

Headlines are short vital statements to stimulate your potential
customers and clients to take action. That means sales! Since
you only have 10 seconds to attract your visitor or reader,
create headlines to make ultimate sales.

Your benefit-driven headlines are your 24/7 sales team working
for your while you relax your favorite way.

Without them, your ezine ads, email promotions, special reports,
eBooks, book and article titles, chapter titles, ezines and print
newsletters, and Web site will not pull visitor attention, trust,
credibility, traffic or sales.

Headlines bring far more sales than the copy following them.
Perhaps you are a skimmer too. Skimmers usually just read
the headline.

How to Use Headlines

1. EZINE ADS

Many businesses write ads and place them in strategic ezines or
Web sites. They lose contacts and sales because they don't use a
benefit-driven headline at the top of the ad. For instance,
"YOU CAN WRITE A PROFITABLE BOOK IN
LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB
SALES."

Start with the benefit in capital letters. Make a free offer to get
people to visit your Web site. Include contact information
in hyper links. Make your ad 5-7 lines. Don't pitch what you are
selling in the ad--this doesn't motivate.

2 SUBJECT LINE IN YOUR OUTGOING EMAIL

Make sure your headline includes a benefit for the product,
the teleclass, the seminar or service you are promoting.Over
50% of outgoing messages are never opened because the
subject line doesn't inspire or stimulate the audiences' curiosity.

So many professionals just put an announcement in the subject
line such as "Upcoming Programs." Not specific enough, nor
motivating enough to make me want to open the email.

Here's a few winners: Quadruple your Sales in 4 Months with
Articles Teleclass, FREE report: Online Marketing is
10 Times More Powerful than Traditional, or for an ezine,
don't just put its name in subject line, put its feature article
in with a abbreviated ezine name and ....

3.. FREE SPECIAL REPORTS AND ARTICLES

These 2-6 page informational, how-to pieces help promote
your business Online. Send one every month or so to follow
up your email group lists.

Your article title is your headline. Best titles include a benefit and
audience. People want to know what's in for them before they
invest their valuable time to read it. Don't lose them with a weak
title. Which of these are powerful? "10 Tips to Promote your
Product with Flyers." "Shorten your Journey to Business Success
with Teleclasses." "Want a Web Site that Turns Lookie Loos
into Buyers?"

Within the body of the piece use headlines to inspire and motive
the reader to keep reading to get their questions answered. The
reason they read your article is to learn how to solve their
problem. Headlines organize and guide your reader to make
it easy for him/her to read. With appreciation for your useful
article they may click on your product or service to buy you
offer in your signature file at the bottom.

Within "The BIG 3 Marketing Machine" report, this headline
pulls reader action: "Leverage your Sales Through a Short
Headline."

3. EBOOK-TITLES AND TABLE OF CONTENTS

Your eBook or print book title is an example of a headline.
With only 4-8 seconds to impress, make sure it sizzles with
the number one benefit and your preferred audience included

Sample


titles that sell: "Increase your Traffic and Web Sales Five
Times in 30 Days," "Ten Roadblocks BetweenYou and a Real
Life," "Cold Calling: The Reverse Selling Way," and "Speak Like
a Pro For Profit." Notice the benefits.

Within your book your chapter titles are also examples of
headlines. These are so important to guide the reader through
your information in an organized, compelling style. They help
focus your reader and make your book easy-to-read, a great
selling point. Since your chapter titles evolve into your table of
contents, make them stimulate your possible buyer to pay for
your book right now. These are what my eBook calls "Essential
Hot-Selling Points."

In one client's chapter "You're Having No Fun and it Makes
You Sick" from a book on how relationships can be hazardous
to your health, she offered these headings: "No One Told You?
You Put Off Fun Til Later? He Healed Himself with Laughter!
Are You Stuck in the Muck? and Stretch Your Fun Muscles."

4. EZINES AND NEWSLETTERS

Just as with your chapter titles, every section of your ezine
needs a headline. For instance, "Feature Article of the Month,"
"Business Tip of the Month," or "Publisher's Message."
These are listed in your ezine's table of contents near the
top of the ezine. They give your prospective reader benefit-
driven headlines to attract them to read on.

6. WEBSITES

Since headlines are the most important part of your home page
and sales letters on your Web site, think about your site now.
If you don't have headlines on your home page that lead your
visitor straight to your product or service sales letter and order
page, you probably have low sales.

Why will visitors buy from you? They certainly don't care about
your bio, your mission or purpose. They won't stay if your home
page opens with a large graphic. Your potential customers want
to learn more about how you can solve their problem, and
that demands dazzling, meaty headlines.

For an eBook, one author put this headline on his home page:
Want to Know How to Add 200 New Subscribers Each
Month?" This headline led Web potential buyers straight to his
sales letter and links to where the Online promotion product was
sold.

For a Feng Shui Kit one client put this home page headline and
link to her product sales letter on her home page: "Do you Miss
the Sacred in Your Daily Life? Rediscover it with "The Sacred
Collection." In her sales letter she wrote more headlines and
bullets for specific benefits throughout her sales letter.

7. LINK EXCHANGE

Reciprocal Web link exchanges are a win-win in business,
since this is one way to optimize your search engine placement.
When you agree with another Web site to exchange links, offer
both a short and long version of your link. In the longer one, be
sure to place a benefit-driven headline with the URL and a
free offer. These annotated links stand out from the crowd
and give visitors more information to make a decision.

When you add zesty, power-packed headlines to anything your
write or use to promote yourself and your business, you will
attract your target potential buyers who evolve into buyers.

About the Author

Judy Cullins: 20-year author, publisher, book coach
Helps entreprenurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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The Ezine Directory
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www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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