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But What If You Can't Create Your Own Product?
The real money IS in creating and marketing your own products. You don't have to be on-line long before that truth begins to sink in. It's no different than off-line really. The off-line manufacturers earn substantially more than their sales...
Defy The Odds For Success
If the statistics that are floating around are correct, only two to five of every hundred will be successful online. This is a very frightening statistic. Why are so many doomed to fail? There are many reasons for failure but I am going to tell...
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The...
Make Your Customer Your Friend
The simplest way to describe a ‘durian’ (pronounced doo-ree-ann) is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitterish-sweet fruit. Known as the King of Fruits,...
Most Commonly Asked Questions About Ezine Publishing
Most Commonly Asked Questions About Ezine Publishing © 2003 Terri Seymour Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about...
 
"Hey! - Are You Being Paid What You Are Worth?"

Are you being paid what you are worth? Has anybody ever asked you that? Have you ever asked yourself?

The answer to this question really hinges on another question: "Do you work for a boss or do you work for yourself?"

If you work for a boss the answer must be a resounding NO! You see, you cannot possibly be paid what you are worth because your boss is being paid what you are worth. He or she then pays you at a discounted rate.

For example, say your hourly rate is $12.00. You do your job and when a profit is made, the boss looks at the business figures and realises that you are actually worth $25.00 per hour. The boss keeps the $13.00 "over-ride" on your services.

That is only fair as the boss is the one putting up all the money, taking all the risks and accepting all the responsibility for the viability of the business.

Going back to the above example, if you were being paid $25.00 per hour you are unprofitable to your boss and it is pointless for him or her to retain your services. Put simply, they cannot make money from your efforts.

When it comes to occupation and employment, there are basically two types of people:

1 - those who are employees, and
2 - those who work for themselves.

Now, if you like the comfort zone of a five day, nine to five job with no responsibility for the viability of the business, that's fine. But what if you don't?

It would seem that most people begin to question their employment and future prospects between the ages of 35 to 45. In this ten year time zone, many people get "itchy feet." They feel like they want to experience something different. Some will move on to a better or more highly paid job, still working for a boss. But others want to get into a business of their own and be their own boss. They want to "call the shots" - so to speak.

Sinking all your life savings into a business can be a very risky move. Just think - a large percentage of any savings you might have accumulated, plus any redundancy payout (if you are that fortunate) from your former employment, accrued annual leave entitlements plus a visit to your (friendly?) bank manager.

Before purchasing or developing your own business you had better be certain of one thing. Is it a winner? Have you done your due diligence research?

Sadly, many people attempt to start a venture of their own, usually based on a hobby or interest of some sort. Often these businesses fail miserably. A large percentage of businesses fail within the first two years. This seems to be the critical time. If you can get past the first two years then the next critical time is at the five year time period. After that, most businesses will survive.

The three things critical to any business are:

1 - experience and knowledge
2 - sufficient start up capital (money) and
3 - sufficient back up capital

Without these three ingredients most businesses will fail. When this happens the owner becomes dejected at the failure and loss. They go back to paid employment often embittered about their loss. They have to


go back to the very thing they were trying to escape from - a job.

One way to minimise business risk is to involve yourself in a reputable franchise. Depending on the funds you have at your disposal there are plenty of good opportunities available from $20,000 to half a million dollars or more.

The one thing that a franchise has in its favour is that it is a tried and tested formula for success. The Master Franchisor has already proven his or her system over a period of time. If you are prepared to follow and work within the boundaries of an already proven system, then franchising is definitely a good option.

In reality, a proven franchise eliminates the necessity of the first of the above listed requirements (ie experience and knowledge) because you have a mentor (the Master Franchisor and his or her system) to watch over you. The Master Franchisor has a vested interest in your success because it is part of his or her success.

With respect to point two above (sufficient start up capital) obviously you will need access to the necessary funds to purchase the franchise package. However, the necessity to have a large source of back up capital (point three above) is reduced somewhat because of the greater chance of success you will have by following the franchise system.

Franchising is definitely a worthy option, particularly if your business knowledge and experience is limited.

Before committing yourself to any business venture, either franchised or other, always do your due diligence investigations and make sure you discuss your plans with competent legal and accounting professionals.

If you have doubts that you are being paid sufficiently for the services you provide, then consider making some changes to make yourself a more valuable commodity. Studying subjects such as motivation, self esteem and personal development will be the catalyst which will enable you to do this.

About the author: Gary Simpson is the Course Co-ordinator for the "Life, Journey, Destiny - Personal Development Home Study Course" and the author of "How to Stop Wasting Your Life and Start Getting What You Want". His email address is budo@iinet.net.au. The website containing this article and others is located at Motivation & Self Esteem for Success.

[If you like this article and would like to use it on your own website or ezine you may do so ONLY if the article is not changed in any way and the final paragraph: "About the author", with all links intact, is included.]

About the Author

Gary Simpson is the Course Co-ordinator for the "Life, Journey, Destiny - Personal Development Home Study Course" and the author of "How to Stop Wasting Your Life and Start Getting What You Want". His email address is budo@iinet.net.au. The website containing this article and others is located at Motivation & Self Esteem for Success.

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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