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10 Powerful Tips to Optimize your Google AdWords Campaign
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the...
Email Marketing Systems to Help Boost Exposure and Profits... System #1 - 2-Step Process for Your Advertising
Ok, ok we are not talking about dancing the 2-step, however, there is a 2 step process that you can follow with respect to advertising. A process that will help you gain exposure, because that is what advertising is all about, but if you plan it...
How To Blog, And Why You Should!
First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever.
It's very easy to publish a Blog these days and today I'm...
How To Use Ezine Articles To Promote Any Product, Service, or Affiliate Program You Choose, in 5 Easy Steps
By Henri G. Schauffler
Do you have a great affiliate program or website all ready to go, waiting for the customers to come? Are your family and friends getting anxious, waiting for your new project to start breaking through? Then be sure to...
Mini-Sites -- Highly Targeted Sales Generators
If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very ...
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Hey! You Talkin' To Me?
How many times have you heard the following questions or seen information related to these statements?
"Have you 'Identified' your customer"? "Do you have your 'Target Market' defined"? "Know your 'Niche' "!
What do these three statements have in common? Zeroing in on your specific customer!
I can hear you now...."But my product or service is good for everybody!...I don't want to limit myself or my product. I just want to sell, sell, sell! Besides, I don't know about all this 'target' and 'niche' stuff."
Targeting your market does not stop or limit you from selling to people outside your target market. Any one who sees your product and is interested, will purchase your product.
However, what target marketing does is guarantees you a customer base interested in what you have to offer. It is much easier (and cheaper) to market customers that are already interested (qualified) in what you have to offer.
In other words, you can have the best grilled chicken patties in the world, but if you are marketing it to vegetarians you aren't going to get anywhere. You are looking for customers who eat meat. Specifically chicken and even more specific, those interested in grilled chicken.
Does that mean, customers who eat beef or fried chicken won't buy your product? No, not at all, it just means you are targeting grilled chicken lovers, because you have what they are looking for...the best grilled chicken there is!
Anyone who eats meat is a target. Grilled chicken lovers are your "targeted-niche" market. Not only are they interested in what you have, they are actually looking for you as well!
So how can you identify and research your "target" market? Start by making a list. First, and this may sound very basic, define who you are specifically wanting to sell to.
This is where you being to "target" (zero in
on) your customer and is the beginning of your "niche" (small, specialized) market.
Ask and identify questions like: What do my customers want? What do they want to know? What are their likes and dislikes? When they need help where do they go? What is it they need help with?
What information do I have relevant to what their needs are? What problems can I solve? How can I make their life easier?
In short, how will this product make a difference in their life. What benefit will they reap? Make a list of all the possible benefits your buyer will receive when buying your product, then make it easy to use and implement.
What problem will it solve? People love solutions. Let your customers know you can solve their problems, you solve them fast and you can solve them....now.
Second, answer your questions by being as specific as possible. The more specific your answers the more "targeted" your customer.
As you define your market, you define your target. As you specialize within your target, you define your niche!
Once defining your market, research lists, ezines, discussion groups, web sites and businesses (online and offline) targeting the same market you are interested in selling to. These are the businesses you want to advertise with and join.
Buyers will find it difficult to say no when you have given them an exceptional reason (target) to say....yes! Because, after all, your marketing says... Hey!...I'm Talkin' (directly) To You!
About the Author
Livvie Matthews helps individuals and businesses turn their knowledge into great-selling tips booklets. and to promote their business. Her products and services include a how to e-book for creating booklets. Send mailto:bizybodies@earthlink.net Subscribe mailto:bizybodies2-subscribe@yahoogroups.com visit http://www.bizybodies.com for more info
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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