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A Loaded Bank Account Sometimes Means Bankruptcy is Near
The first thing required for successful communication - be it in sales or something else - is to find a common interest. Success is achieved when two individuals agree they have the same goal and are discussing which of them is going to do what...
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Hey! You Talkin' To Me?

How many times have you heard the following questions
or seen information related to these statements?

"Have you 'Identified' your customer"?
"Do you have your 'Target Market' defined"?
"Know your 'Niche' "!

What do these three statements have in common?
Zeroing in on your specific customer!

I can hear you now...."But my product or service is good
for everybody!...I don't want to limit myself or my product.
I just want to sell, sell, sell! Besides, I don't know about
all this 'target' and 'niche' stuff."

Targeting your market does not stop or limit you from selling
to people outside your target market. Any one who sees
your product and is interested, will purchase your product.

However, what target marketing does is guarantees you
a customer base interested in what you have to offer. It is
much easier (and cheaper) to market customers that are
already interested (qualified) in what you have to offer.

In other words, you can have the best grilled chicken
patties in the world, but if you are marketing it to vegetarians
you aren't going to get anywhere. You are looking for
customers who eat meat. Specifically chicken and even
more specific, those interested in grilled chicken.

Does that mean, customers who eat beef or fried
chicken won't buy your product? No, not at all, it
just means you are targeting grilled chicken lovers,
because you have what they are looking for...the best
grilled chicken there is!

Anyone who eats meat is a target. Grilled chicken
lovers are your "targeted-niche" market. Not only are
they interested in what you have, they are actually looking
for you as well!

So how can you identify and research your "target"
market? Start by making a list. First, and this may
sound very basic, define who you are specifically
wanting to sell to.

This is where you being to "target" (zero in


on) your
customer and is the beginning of your "niche" (small,
specialized) market.

Ask and identify questions like:
What do my customers want? What do they want to know?
What are their likes and dislikes? When they need help
where do they go? What is it they need help with?

What information do I have relevant to what their needs
are? What problems can I solve? How can I make their
life easier?

In short, how will this product make a difference
in their life. What benefit will they reap? Make a list
of all the possible benefits your buyer will receive when
buying your product, then make it easy to use and
implement.

What problem will it solve? People love solutions.
Let your customers know you can solve their problems,
you solve them fast and you can solve them....now.

Second, answer your questions by being as specific as
possible. The more specific your answers the more
"targeted" your customer.

As you define your market, you define your target. As
you specialize within your target, you define your niche!

Once defining your market, research lists, ezines,
discussion groups, web sites and businesses (online
and offline) targeting the same market you are
interested in selling to. These are the businesses
you want to advertise with and join.

Buyers will find it difficult to say no when you
have given them an exceptional reason (target)
to say....yes! Because, after all, your marketing
says... Hey!...I'm Talkin' (directly) To You!

About the Author

Livvie Matthews helps individuals and businesses
turn their knowledge into great-selling tips booklets.
and to promote their business. Her products and
services include a how to e-book for creating
booklets. Send mailto:bizybodies@earthlink.net
Subscribe mailto:bizybodies2-subscribe@yahoogroups.com
visit http://www.bizybodies.com for more info

 

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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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