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Do I Need A Plan?
It is just an email campaign why have this big marketing plan why don't we just try it and see what happens? Too many times we go off half baked and then wonder why our marketing efforts are not working. Well we don't have to write a book to...
How to Spice up Your Ezines with Zero Cost!
The other day as I watched the Matrix on HBO, something struck me hard! That was when Morpheus said, "What are you waiting for? You're faster than that. Don't think you are. Know you are!" And before I knew it, I found myself switching off...
How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly!
How to Write Greate Testimonials and Why it Can Increase Your Profits Incredibly! Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of...
Sanity? Are you kidding
by Raymond Johnston Jr. Do you have what it takes to be an ezine publisher? Someone told me the other day that anyone could become a newsletter or ezine publisher. That put me into some deep thought about the situation. I decided that it was...
The WRONG Way To WRITE Articles
Copyright © 2005 Steve Shaw As you no doubt already know, writing articles is probably the most effective way to promote your web site. It's a very simple principle - publishers want a vast quantity of good quality content that they do not have...
 
Hosting Hints

To succeed in today's world of e-commerce, it is absolutely
essential that you have a website. The host you choose can have a
profound impact on the success or failure of your business.

One thing you need to consider is whether to use a professional
host or a free host. I understand the desire to keeps expenses
down, especially in the critical start-up phase of your business.
You'll be tempted to cut corners, but there are some corners you
just shouldn't cut, and deciding on your web host is one of them.

On the Internet, image is everything. Do you want your visitors
to see a professional business they can trust, or a business
that's too cheap to pay a professional service? Or worse, to be
dismissed as an amateur. That's the image a free web host
conveys. When you weigh in the cost of buying software and the
time involved to do it all yourself, you really aren't saving
anything.

On the other end of the spectrum, there are some web hosts who
try to justify charging higher than average prices by offering a
vast assortment of extra features. Most people don't have the
computing skills required to take advantage of all the features
they offer, and they know it. By offering tons of extras that
almost no one will use, they can jack up their rates and gouge
their customers. Keep your future needs in mind, but don't pay
for services you don't need.

Look for price and volume flexibility. Your host should have the
ability to expand your services as your business grows. Most good
hosts offer different pricing packages and let you upgrade to a
larger package as your needs expand. Pricing varies widely, from
inexpensive to unaffordable. Remember, you get what you pay for.

Make sure they offer a full range of hosting services. Even
though you may not need advanced features now, it's probably a
good idea to go with a host who offers them. By the time your
business expands to the point where you need to upgrade to the
deluxe package, you'll have more than enough money to pay the
extra costs to incorporate them into your site. Most hosts will
even do it for you.

You probably won't need all these features when you are just
starting out, but the most common ones to look for are:

* 24/7 support
* 24/7 FTP access
* Guaranteed uptime
* Regular daily backup
* Personal CGI-bin
* Java, Perl, and PHP enabled
* Browser-compliant
* Web based email
* Autoresponders
* High bandwidth & connection speed
* Compatible with your software and skills
* Microsoft Front Page compatible

A quality host must have the ability to properly


manage its
available bandwidth. If your host is not managing its bandwidth
correctly, or using more than it can handle, the results could be
disastrous. Hundreds of websites could suddenly go down,
including yours, disrupting your sales and costing you money. As
a rule, a host shouldn't be using more than 50% of its bandwidth.
That's a big enough cushion if the extra bandwidth is ever
needed.

Additionally, your host should offer you protection from any
attacks by hackers. You should be able to rely on your host to
keep a constant vigil over your website. You want the security
of knowing your livelihood is being watched over by competent,
trustworthy people. That is, after all, part of what you're
paying them for.

One factor that cannot be stressed enough is stability. In my
opinion, a good host should boast at least 98% uptime.
Obviously higher is better, but a minimum of 98% should be
guaranteed. If a visitor tries to access your site and it's
down, you've lost a potential customer for life.

Make sure your host has regular, and reliable back-up systems.
Crashes do happen, though thankfully not very often. In the
unforeseen event of a crash, it's imperative that your host has
up-to-date backups of your data, so it can be easily reinstalled
when the system is back online. It may never happen to you, but
it's best to choose a host that is prepared.

This is your livelihood, so always be vigilant. Don't be afraid
to treat your web host as you would any other supplier. It's up
to you to see to it that your host is providing you with the
services you're paying for. Research your potential host well
and make sure they not only offer everything you need, for today
and in the future, but are also reliable and trustworthy.

It can often take years to build the kind of reputation you need
to truly be successful. Don't postpone starting your business
any longer or you could lose momentum. Haven't you deprived
yourself of real financial freedom long enough?

Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

About the Author

Dave Barrett is editor of eMoney Monthly, official ezine of the
eMoney Enterprises family of websites, including:
http://HostOnTheRange.com

Get a website with all the bells & whistles, without the usual
high-cost of "business" packages. Host On The Range offers full-
service quality web hosting and great value. When choosing a web
host, choose http://HostOnTheRange.com

 

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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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