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19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't...
Basic Formatting Rules for Building a Successful Ezine - Part 2
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. Then there is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have...
My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.
I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words...
Not Sure If Your Online Advertisement is Working? Be Sure! - Track Your Ads
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezine ads, and other online media, but do not know which ads have brought them...
The Power of Endorsements
Endorsements are one of the most powerful marketing tools that you can use to promote a product or service. An endorsement simply is when a person talks or writes about a particular product or service in a favorable manner and recommends that you...
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Hosting Hints
To succeed in today's world of e-commerce, it is absolutely essential that you have a website. The host you choose can have a profound impact on the success or failure of your business.
One thing you need to consider is whether to use a professional host or a free host. I understand the desire to keeps expenses down, especially in the critical start-up phase of your business. You'll be tempted to cut corners, but there are some corners you just shouldn't cut, and deciding on your web host is one of them.
On the Internet, image is everything. Do you want your visitors to see a professional business they can trust, or a business that's too cheap to pay a professional service? Or worse, to be dismissed as an amateur. That's the image a free web host conveys. When you weigh in the cost of buying software and the time involved to do it all yourself, you really aren't saving anything.
On the other end of the spectrum, there are some web hosts who try to justify charging higher than average prices by offering a vast assortment of extra features. Most people don't have the computing skills required to take advantage of all the features they offer, and they know it. By offering tons of extras that almost no one will use, they can jack up their rates and gouge their customers. Keep your future needs in mind, but don't pay for services you don't need.
Look for price and volume flexibility. Your host should have the ability to expand your services as your business grows. Most good hosts offer different pricing packages and let you upgrade to a larger package as your needs expand. Pricing varies widely, from inexpensive to unaffordable. Remember, you get what you pay for.
Make sure they offer a full range of hosting services. Even though you may not need advanced features now, it's probably a good idea to go with a host who offers them. By the time your business expands to the point where you need to upgrade to the deluxe package, you'll have more than enough money to pay the extra costs to incorporate them into your site. Most hosts will even do it for you.
You probably won't need all these features when you are just starting out, but the most common ones to look for are:
* 24/7 support * 24/7 FTP access * Guaranteed uptime * Regular daily backup * Personal CGI-bin * Java, Perl, and PHP enabled * Browser-compliant * Web based email * Autoresponders * High bandwidth & connection speed * Compatible with your software and skills * Microsoft Front Page compatible
A quality host must have the ability to properly
manage its available bandwidth. If your host is not managing its bandwidth correctly, or using more than it can handle, the results could be disastrous. Hundreds of websites could suddenly go down, including yours, disrupting your sales and costing you money. As a rule, a host shouldn't be using more than 50% of its bandwidth. That's a big enough cushion if the extra bandwidth is ever needed.
Additionally, your host should offer you protection from any attacks by hackers. You should be able to rely on your host to keep a constant vigil over your website. You want the security of knowing your livelihood is being watched over by competent, trustworthy people. That is, after all, part of what you're paying them for.
One factor that cannot be stressed enough is stability. In my opinion, a good host should boast at least 98% uptime. Obviously higher is better, but a minimum of 98% should be guaranteed. If a visitor tries to access your site and it's down, you've lost a potential customer for life.
Make sure your host has regular, and reliable back-up systems. Crashes do happen, though thankfully not very often. In the unforeseen event of a crash, it's imperative that your host has up-to-date backups of your data, so it can be easily reinstalled when the system is back online. It may never happen to you, but it's best to choose a host that is prepared.
This is your livelihood, so always be vigilant. Don't be afraid to treat your web host as you would any other supplier. It's up to you to see to it that your host is providing you with the services you're paying for. Research your potential host well and make sure they not only offer everything you need, for today and in the future, but are also reliable and trustworthy.
It can often take years to build the kind of reputation you need to truly be successful. Don't postpone starting your business any longer or you could lose momentum. Haven't you deprived yourself of real financial freedom long enough?
Copyright (c) 2002 eMoney Enterprises ALL RIGHTS RESERVED ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
About the Author
Dave Barrett is editor of eMoney Monthly, official ezine of the eMoney Enterprises family of websites, including: http://HostOnTheRange.com
Get a website with all the bells & whistles, without the usual high-cost of "business" packages. Host On The Range offers full- service quality web hosting and great value. When choosing a web host, choose http://HostOnTheRange.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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