|
|
|
10 Easy Ways to Get More Targeted Traffic
This article will show you 10 easy ways to get more targeted traffic to your website. Use as many of these techniques as possible to improve your website traffic. And be sure to track all of your different traffic campaigns so you’ll know which...
10 Revolutionary Web Marketing Formulas!
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people...
Interviews With Successful Ezine Publishers - Pamela Geiss
Pamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to...
The Best Dating&Love Relationship Newsletter
The Best Dating & Love Relationship Newsletter Vol. 1 Iss. 1 Date August 2003 Distributed by SAYLAVIE.COM *********************************************************** Contents ■ FROM THE EDITOR: Welcome all new READERS!! ■"Does Online...
Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
1. A blog is web based so you can update and post...
|
|
| |
|
|
|
|
|
|
How a 7th grader taught me a valuable marketing lesson
I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to.
But this is about one time he got on my nerves a little.
Ok, a lot.
We were driving to the park to play tennis. I'm trying to teach him how to play so he'll be as good as me... err, better. Anyway, there we are, driving along. I'm flipping through the stations, looking for something good. I go past something he likes. He says, "Turn that back on."
At this point, the radio dial has stopped on a classic rock station, playing CCR, always a favorite of mine. They just rock! Well, because this is on, I say, "Sorry, but I wanna listen to this song for a minute."
Yes, I'm mean, cruel, whatever. But the song he wanted to listen to was some new whiney alternative band, which I don't particularly like (ok, that's an understatement).
He says, "I'm going to do this until you turn it back on - (high pitched voice) nah nah nah nah! nah nah nah nah! nah nah nah nah! nah nah nah nah! nah nah nah nah! "
This goes on the entire ride there. I turn my music up a little. But I can't give in now. I'm too stubborn and it will give the kid a bad message.
I weather the storm.
By the time we got to the park, which was about 15 minutes away, I'd heard him say "nah nah nah nah" about 7,300 times.
He informed me he was going to do it on the way home too, unless he got control of the radio. So I caved. I said he could have it.
We got out and walked towards the courts.
What’s the marketing lesson, you ask? Repetition.
Repetition.
Repetition.
It's been proven in traditional media like direct mail that a consumer must be exposed numerous times to a sales message before a firm gets the optimal number of sales. In direct mail, it can go as high as the 7th mailing or more before you get the bulk of the orders.
The online environment presents a different challenge. Online we must either get immediate action from a skeleton site with no further interaction, or create a more personal system with lots of contacts. An ezine is the perfect place to develop a rapport with your subscribers that allows you to cut down on this rule of repetition. Or, you can use it along with repetition, by repeatedly offering your newest product to your readers. But, please, if you're going to do this, reword your offer every time. This will be the most effective way to present your offer.
Now, of course, you don’t want to irritate your visitors with your repetition like my younger brother did. You just want to get your message in front of them enough times that it actually gets their attention.
And if you ever, ever run into me and say "nah nah nah nah" to me, I will not buy from you. I will clock you. But if you present your sales message to me repetitively in a professional, yet personal manner, I may become a paying customer.
About the Author
Erik Lukas is the publisher of “Erik’s Marketing Soapbox”, and some people are even crazy enough to subscribe to it. Erik delves into web site promotion, direct marketing, and all sorts of online advertising. You know, the good stuff. To subscribe to his weekly newsletter, go to: http://lukasink.wso.net/FormMailExample/form_mail.htm
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|
|