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From Ezine to Expert

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.

From Ezine to Expert

By Francine Silverman

When my first guidebook, Catskills Alive, was published in
2000, I became interested in book promotion. I read
everything I could get my hands on but found there was very
little written on how to market books. Most of the articles
were on business marketing – products and services. So last
March I decided to start a free on-line newsletter,
suspecting that I’d found a niche. My hunch proved right.
The ezine has grown from 10 subscribers to well over 1050
in nine months and the number continues to grow every day.

Told that I could not expect advertisers until I reached
1000, I haven’t made much money so far. Even though the
list has exceeded the magic number, the only advertisers
have been subscribers and it’s been sporadic. But I am
hoping that as the subscription list grows, so will the
advertisers.

Profits aside, the newsletter was the best idea I have ever
had. My subscribers look forward to the bi-weekly ezine and
my ego is constantly stroked with rave reviews. Moreover,
subscribers view me as an expert on everything. One asked
if I knew any publishers for his baseball book. Another
thought that because I live in New York City I have an “in”
in the publishing industry. Yet they do more for me than I
do for them. Whenever I’ve written to them asking for help
– in finding more subscribers or building my website – my
mailbox has been flooded with offers of assistance.

A key to my newsletter’s success is that it’s interactive.
I e-mail a Q&A to new subscribers and use the best
responses as fodder for the text. In this way, subscribers
really write the newsletter and look forward to seeing
their names and website addresses in print. I also answer
every e-mail and use the newsletter to accommodate
subscribers who wish to promote their seminars or are
seeking answers. I also honor those whose books have won
awards.

If you have a business and want it to grow, a newsletter is
the answer. First and foremost, you must have a
user-friendly website, which you can advertise in every
issue. (Remember, it’s YOUR newsletter). As Tom Person
wrote in “Starting a Newsletter,”
http://www.laughingbear.com/128_newsletter.html, “nothing
has come close to my website for drawing attention to my
letter.”

You’ll first need to find a theme – preferably one that is
not overused. (I read that


there are more than 10,000
different newsletters in this country today). To find a
niche, draw up a list of questions and hand them out to
customers. Ask them what products they would like you to
carry, or services you should add. Put yourself in their
shoes. Then use the best responses in your ezine.

If writing is not your forte, the Internet is filled with
websites offering articles for free – as long as you print
them as written, with attribution. Here are a few sites to
get you started:

http://www.work911.com/articles.htm is geared to managers
and focuses on business communication.

http://www.bizweb2000.com/articles.htm focuses on Internet
marketing and web business promotion. If you’re a local
business, scroll down to the article entitled “Has Website
Promotion Gone Local” for tips on getting your site
noticed.

http://www.workz.com bills itself as “the premier small
business portal” and is another good site for articles on
promoting a web business.

http://www.bizoffice.com is the Small & Home Based Business
Library covering business subjects from A to Z. Click “Biz
Office Library” on the right.

http://www.marketingbestpractices.com/articles.htm is for
small businesses. The article “Internet Marketing for Local
Small Businesses” by David Frey contains some really great
ideas on promotion.

Be sure to familiarize yourself with the different methods
of registering subscribers and e-mailing the newsletter.
It’s a good idea to use a third party mailing list service
to do this for you. I use http://www.mailermailer.com,
which is free until you reach 500 subscribers – then
charges $29.95/month. There are several free mailing list
hosts, but like anything free, there are restrictions.
Christopher Cheng’s article, “Starting Your Own Newsletter
or Ezine” at
http://www.thesitewizard.com/archive/newsletter.shtml has
links to his reviews of various free mailing list services.

As publisher of a newsletter, you will become a guru of
your industry. Customers will endow you with expertise and
seek out your advice. However, keeping a newsletter fresh
takes time and effort. If your business is important to
you, you have probably given it your all. A newsletter
requires the same kind of devotion.



About the Author

Francine Silverman is editor/publisher of Book Promotion Newsletter, a free ezine for authors of all genres. http://www.bookpromotionnewsletter.com.Her two guidebooks are Catskills Alive (second edition) and Long Island Alive, both published in 2003 by Hunter Publishing. www.nystatetravel.com.

 

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ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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