|
Articles - Infinite Business Promotion!
Copyright © Bill Vannot - All Rights Reserved http://www.successful-marketing.com ==================== Do you realize that articles can do a lot for your business? 1. They can drive qualified leads to your website -- people who are interested...
Creating Powerful Headlines
Creating powerful headlines is perhaps the single most important aspect of any marketing copy you create. The way they are crafted will determine whether prospects stand up and shout "tell me more" or just surf on by without a second thought! Here...
Politicians Are Like Car Sales People...
Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn.
First, you need to put aside the campaign rhetoric and focus on the strategy and tactics and there are...
Start Your Own Ezine Newsletter & Profit!
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building...
Work Hard Wisely For Success
This past week, I had another ezine publisher contact me and ask if I would be willing to do an interview for an article he was writing. I am telling you this because one of the questions he asked got the light bulb blinking. The question "How did...
|
|
| |
|
|
|
|
|
|
How to benefit by carrying out a responsible email marketing campaign
Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email marketing is considered the future of email marketing. Discussed in this article are the different ways to carry out a responsible email campaign and how to benefit from it.
What is responsible email marketing?
A responsible email campaign involves carrying out email marketing by following certain guidelines, right from obtaining email lists to sending out mails. Permission based email marketing or opt-in email marketing can also be termed as responsible email marketing but not to that extent.
Permission based email marketing Vs Responsible email marketing
Permission based email marketing as the name suggests involves taking permission from the recipients of the e-mail before sending them any mails. But there are some basic points to be followed for a permission based email marketing campaign to be termed as responsible email marketing. The following points illustrate as to what permission based email marketing should involve to be considered as responsible email marketing.
Permission based email marketing should involve
1.) Obtaining email addresses by legitimate means like opt-ins
2.) Sending emails with a functional opt-out box
3.) Handing un-subscription requests at-least on a weekly basis
4.) Providing valid contact information and proper signatures with every mail
5.) Sending mails following a specific frequency at all times
Permission based email marketing should not involve
1.) Collecting email lists from email vendors or by using email software programs
2.) Sending mails with porn (without clearly stating so) or potentially damaging materials
3.) Sending emails with false headers that may create obstacles in tracking the mail
4.) Sending emails with false IP addresses
5.) Sending mails that do not have a reverse DNS lookup with the domain name
6.) Sending emails with misleading subject lines and mail content
7.) Sending mails from a computer that you do not have access to use
So only in-case the permission based or opt-in email marketing has these qualities can it be considered as responsible email marketing.
How to collect email lists to carry out responsible email marketing?
Getting email lists from email vendors is an easy thing to do, but is not recommended in the least. The best way to collect email addresses is by providing opt-in boxes on your websites, advertising in related ezines, websites, forums and blogs. Given below are nine points that you got to bear in mind while getting email lists using opt-in boxes.
Nine pointers to follow while getting email lists
using opt-in method
1.) Never provide pre-checked opt-in boxes
2.) Never make your customers check the boxes by fake means
3.) Make the opt-in process as easy as possible
4.) Never ask for too many personal details
5.) Tell your customers what they will get in case they opt-in
6.) Provide incentives if required
7.) Provide a ‘mail to others’ or ‘tell your friends’ button
8.) Provide a privacy policy and stick to it
9.) Give information about un-subscription requests
What is single opt-in and double opt-in?
Single opt-in emails are those that do not require a re-confirmation. For instance, a customer clicks on a check box and he is automatically added to the subscription list. A double opt-in email on the other hand requires the recipient to reconfirm that he actually wants to receive the mails. Only after reconfirmation is the recipient added to the subscription lists. For instance, after the recipient clicks on a check box, he receives a reconfirmation mail. Only if he replies the mail or clicks a link in the mail will he be added to the subscription lists. The best way to carry out your responsible email campaign is to go for a double opt-in method.
Benefits of responsible email marketing
Responsible e-mail marketing has lots of benefits as compared to bulk email marketing. Few benefits are listed below
1.) As responsible email requires you to take prior permission before sending emails, the chances of your mail getting termed as spam becomes negligible
2.) Responsible emails will help you create long term relationships with your clients
3.) Your can portray a professional and ethical corporate image
4.) As the email is personalized and highly targeted the probability of the recipient actually opening and reading the mail becomes very high
5.) Response rates will generally be higher
6.) You can generate customer trust that would help in building long term relationships
Although responsible email marketing may seem a difficult process it can benefit you in many more ways than as mentioned above. Carrying out email marketing in this manner will also make sure that you abide by the Can-Spam guidelines passed by the Federal government. There are many good sites that offer in-depth information on this subject. For instance http://www.bizbrim.com offers information on all aspects of responsible email marketing. To get information about the Can-Spam Act you can visit http://www.spamlaws.com/federal/108s877.html.
About the Author
About the Author
http://www.buytemplates.net is a leading web templates provider and has hundreds html templates in various categories that come at surprisingly affordable prices. Apart from offering web templates, they also offer allied services like template customization, content insertion, SEO and web hosting service.
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|