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Easy Copywriting: Develop a conversational style

*Article Use Guidelines*

Use in opt-in publications, or on Web sites, but please include
the resource box. If you could send a copy to me at email
address: mailto:ab@digital-e.biz , I appreciate it. Many thanks.
**

Summary: What makes writing copy for everything from sales
letters to ads to your Web site easy? Developing a conversational
style.

Total words: 600

Category: Small Business

Easy Copywriting: Develop a conversational style

Copyright (c) 2002 by Angela Booth

What makes writing copy for everything from sales letters to ads
to your Web site easy?

Developing a conversational style. Try the tips I've outlined
below if you're trying to write copy. (Or dialog for a script, or
a novel, for that matter.)

If you initially find writing in a casual conversational style
difficult, relax.

You can do it. It's just a matter of getting the hang of it.
Write as you speak, with the redundancies, which we all use in
conversation, chopped out.

* It's vital that you learn to relax while you write*.

We all tend to tense up when we write. Writing, or any creative
task, produces anxiety because of the adrenaline pumping through
our body. We need this adrenaline, it gives our words energy.

However, unless you're aware of the problems that too much
adrenaline can cause (anxiety, tense muscles leading to health
concerns like RSI and tension headaches), your creative tasks
will be more pain than pleasure.

If you have concerns about tension, do a relaxation course.
You'll find books and tapes on relaxation in your local library,
or at your bookstore.

The tips below will help you to build your conversational writing
style. The transcribing exercise is especially helpful.

=> TIPS:

* Record a few minutes of TV commercials using audio-tape.
Transcribe the tape into your word processor. This lets you see
what a conversational style looks like on your computer screen---
this is handy if you're trying to write an audiovisual script.

Note: please do this simple exercise, even if you have no
intention of writing audiovisual scripts.

When I


wrote my first two novels, I had a real problem with
dialog. I audio-taped a couple of movies and transcribed them. It
worked. For an investment of maybe eight hours, I've found dialog
easy and fun to do ever since.

The bonus --- not only did it improve my dialog 1000 per cent,
but it also improved all my performance writing as well. I formed
a mental link between how the words look on the page, and how
they sound.

* Write, then: read your words aloud. Or: talk. Start talking to
yourself (it helps if you have your own office) about the product
you're writing copy for. Include sound-effects. Be outrageous.
You'll create excellent copy.

* Think about sub-text. This is the underlying meaning of our
words. The better the script (dialog) writer, the simpler the
writing, because it relies almost completely on sub-text. This
is difficult to do. However, don't let that stop you. The more
practising you do, the better you'll get. Look for examples of
sub-text when you're watching movies and TV, and write the
examples down in a notebook.

* Listen to the conversational styles of the people you meet.

Unless they've made an effort to change it, their conversational
style reflects their early family environment. So you'll find
that someone who's grown up in a home where her parents are from
another culture may not speak her parents' native language, but
she nevertheless has some of that language structure in her
conversational style --- in the way she uses words.

You can use this knowledge to add veracity to your conversational
style.

Try the above approaches. For a small investment in time, you'll
improve your copywriting skills.

***Resource box: if using, please include*** When your words
sound good, you sound good. Author and copywriter Angela Booth
crafts words for your business --- words to sell, educate or
persuade. Get in touch today for a free quote:

mailto:ab@digital-e.biz

Free ezine: Creative Small Biz --- subscribe at:
http://groups.yahoo.com/group/Creative_Small_Biz/

###

About the Author

Angela Booth writes business books and copy for businesses.

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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