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5 Easy Ways to Create Great Info Products
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business. ...
The Great Sale(s) After the Sale
Some salespersons and network marketers make the terrible mistake of thinking that the sale ends with the sale. They tend to think that, once the client bought something —that they already “closed” the prospect— their work is over. To the new...
To Brand or Not to Brand - That is NOT the Question.
Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your brand exists in some shape or form and if you don’t invest in managing...
Twelve Principles For Success On The Internet
Most, if not all, who have enjoyed a relatively great degree of success in their Internet ventures will agree with the following: 1. Have your own web site and domain name. The benefits of this are that you have a shorter URL, it is more memorable,...
Unsolicited Email: Yes or No?
If Internet marketing is on your list of things to do, you will have to decide what role email will play in your marketing activities. Unless you've been living in a cyber-cave, you already know that the topic of bulk email is a contentious one....
 
HOW TO CREATE A PROFITABLE LITTLE AD

A small ad can generate a greater return on your investment
than any other type of advertising. You can also use it in a
variety of media. For example, I often get profitable
results from the same small ad in all of the following:

* Internet - posted as a classified ad at websites and in
email newsletters (ezines).
* Print - run as a classified or display ad in magazines.
* Direct Mail - printed on a postcard and sent to targeted
mailing lists.
* Email - added as a "signature" to the bottom of my email
messages.

A small classified or display ad doesn't provide enough
space to generate sales directly from the ad. Instead, use
the ad to generate inquiries from prospects seeking more
information or to generate visitors to your store or
website. Apply your usual selling procedure to close sales
when you get the inquiry or visitor.

A SIMPLE 4 STEP PROCEDURE

By trial and error I developed the following 4 step
procedure for creating successful little classified or
display ads. You can follow this same simple procedure to
successfully create your own profitable little ads.

STEP 1: PROMOTE ONE PRODUCT TO ONE TARGETED MARKET

Select one product or service to promote and tailor your ad
to one targeted market. You can develop ads for many
different products and target them to many different
markets. But each ad will be most effective when it promotes
one product to one targeted market.

STEP 2: DEVELOP A HEADLINE WITH YOUR STRONGEST BENEFIT

The headline is the most important part of your ad. It
captures the reader's attention and provides a compelling
reason to read your ad. The most effective headline clearly
promotes your strongest benefit to readers in your targeted
market. For example, "How To Build Your MLM Downline Fast"
will immediately attract the attention of most network
marketers. It offers the solution to their biggest
problem... how to build their downline sales organization.

STEP 3:


REINFORCE YOUR HEADLINE WITH BODY COPY

Keep your body copy brief. Include a few power words to
reinforce the benefit promoted in your headline. For
example, "Quick! Easy! Immediate results guaranteed!" could
be used as body copy to reinforce the sample headline in
Step 2.

End your body copy by telling the reader exactly how to
respond to your ad. Keep it simple and make it easy. For
example, "Call 1-800-123-4567 for FREE information TODAY!"

STEP 4: REVISE AND TEST -- OVER AND OVER AGAIN

Keep trying to increase the number of responses from your
ad. Test different headlines, different body copy, different
media. Test even minor changes in your ad. I've seen ad
responses jump dramatically after simply enclosing the
headline in quotation marks. I've also seen ad responses to
a different ad drop after making the same change. The only
way to know if something works is to test it.

Test only one change at a time or you won't know which
change produced the new result. Be sure to code each version
of your ad so you can track the results from it. Whenever a
new "test" version of your ad produces better results than
your standard version, make it your new standard version.
Continual testing enables you to gradually increase the
response rate and profitability of your little ad. I once
built the response to a recruiting ad printed on a postcard
from 3 percent to over 20 percent this way.

Use this simple four step procedure to create your own small
ads. If you already use small ads, apply this procedure to
your existing ads to increase their effectiveness and
profitability. The results will surprise you.

About the Author

Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant.
For more information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • 100 free autoresponder subscribers

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing a professional practice free by writing

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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