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10 Sure-Fire Ways To Multiply Your Sales
With so much competition for business out there, how can a business owner continue to have and even create more sales? Here's some tips that will add sizzle to your profits. 1. Make an offer they simply can't refuse. Use valuable free bonuses to...
ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...
© 2004-05 Thom Reece All Rights Reserved Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable...
Can't Get Right - Maybe It's Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right". This was his way of telling...
Four Joint Venture Strategies To Quadruple Your Ezine Subscriber Base Over The Next Two Months
What would an influx of a several thousand new ezine subscribers do to your profit margin over the next two months? If you've got a worthwhile product and a site that sells, you could easily quadruple your profits! So how do you build your...
How Much Per Year Do You spend On Advertising?
If you are a serious player (or you want to be) then advertising should be your largest expense, getting your message out to as many places as possible should be your number one priority. There are a lot of people out there telling you to join...
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HOW TO CREATE A PROFITABLE LITTLE AD
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following:
* Internet - posted as a classified ad at websites and in email newsletters (ezines). * Print - run as a classified or display ad in magazines. * Direct Mail - printed on a postcard and sent to targeted mailing lists. * Email - added as a "signature" to the bottom of my email messages.
A small classified or display ad doesn't provide enough space to generate sales directly from the ad. Instead, use the ad to generate inquiries from prospects seeking more information or to generate visitors to your store or website. Apply your usual selling procedure to close sales when you get the inquiry or visitor.
A SIMPLE 4 STEP PROCEDURE
By trial and error I developed the following 4 step procedure for creating successful little classified or display ads. You can follow this same simple procedure to successfully create your own profitable little ads.
STEP 1: PROMOTE ONE PRODUCT TO ONE TARGETED MARKET
Select one product or service to promote and tailor your ad to one targeted market. You can develop ads for many different products and target them to many different markets. But each ad will be most effective when it promotes one product to one targeted market.
STEP 2: DEVELOP A HEADLINE WITH YOUR STRONGEST BENEFIT
The headline is the most important part of your ad. It captures the reader's attention and provides a compelling reason to read your ad. The most effective headline clearly promotes your strongest benefit to readers in your targeted market. For example, "How To Build Your MLM Downline Fast" will immediately attract the attention of most network marketers. It offers the solution to their biggest problem... how to build their downline sales organization.
STEP 3:
REINFORCE YOUR HEADLINE WITH BODY COPY
Keep your body copy brief. Include a few power words to reinforce the benefit promoted in your headline. For example, "Quick! Easy! Immediate results guaranteed!" could be used as body copy to reinforce the sample headline in Step 2.
End your body copy by telling the reader exactly how to respond to your ad. Keep it simple and make it easy. For example, "Call 1-800-123-4567 for FREE information TODAY!"
STEP 4: REVISE AND TEST -- OVER AND OVER AGAIN
Keep trying to increase the number of responses from your ad. Test different headlines, different body copy, different media. Test even minor changes in your ad. I've seen ad responses jump dramatically after simply enclosing the headline in quotation marks. I've also seen ad responses to a different ad drop after making the same change. The only way to know if something works is to test it.
Test only one change at a time or you won't know which change produced the new result. Be sure to code each version of your ad so you can track the results from it. Whenever a new "test" version of your ad produces better results than your standard version, make it your new standard version. Continual testing enables you to gradually increase the response rate and profitability of your little ad. I once built the response to a recruiting ad printed on a postcard from 3 percent to over 20 percent this way.
Use this simple four step procedure to create your own small ads. If you already use small ads, apply this procedure to your existing ads to increase their effectiveness and profitability. The results will surprise you.
About the Author
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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