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5 Ways To Explode The Number Of Subscribers To Your Ezine
I am about to share 5 powerful ways to boost your ezine subscription rate without any additional traffic! I'lll assume that you already have a stream of traffic, even if it's only 10 visitors a day. These techniques will get more of those...
7 Quick Marketing Tips To Uplift Your Profits
1. Publish an ezine. Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers. Get more people to join your ezine by offering a bonus for subscribing...
Designing Your Nonprofit Organizations' E-zine
E-ZINES - The alternative of choice for many organizations are a great way to market yours. All you need is an e-mail account and permission from your stakeholders to send the e-zine. In fact, I have found e-zines to be so powerful that I write and...
Email Courses For Success
As the eBook market has become ever so saturated with much useless material, the use of email courses is on the rise. It is fast becoming one of the most cost efficient ways to advertise. Let's take a look at what is required to be successful...
Interviews With Successful Ezine Publishers - Eva Browne- Paterson
Evie Browne-Paterson is publisher of EvieB's New-Z, an ezine aimed at people with a business who want to promote it for free or at little cost. Subscribers are provided with Free marketing software, marketing ebooks, marketing articles, techie...
 
How To Get FREE Media Publicity With Your Short Announcement

Every day radio, TV, newspapers, and ezines give away millions of
dollars in FREE publicity. There is nothing like waking up in
the morning to the sound of your favorite radio announcer
enthusiastically recommending your product, service, or idea.
Your good reputation can spread far and fast, virtually over
night.

Usually businesses send out press releases to get their news to
editors. But there is something many editors like even more: a
media announcement.

Media announcements are short. They usually have a headline, a
paragraph or two with more details, and contact information.
That's it.

Here is an example:

*****

STARS OF "KIDS ALONE" CHOOSE ROTWORTH COOKIES AT LOCAL EVENT.

Marty and Melda, the stars of the hit movie "Kids Alone" will
appear at Rotworth Cookies, 1010 State in Centerville, to explain
why they insisted on Rotworth Cookies for the movie. The treats
are prominently featured in a key scene and are essential to the
film's plot.

Date: Saturday March 3.
Time: 10 AM

Contact: Roger Smith, Rotworth Cookies
555-1213
email@rotworth.com
http://rotworthcookies.com

****

Try your hand writing your own media announcement. You can use my
media announcement creator at
http://InternetWriters.com/release.htm Simply enter your contact
info and a few sentences about your business and--presto--your
announcement is created and emailed to you.

Editors like the short, simple, easy-to-grasp format. When you've
got 100 press releases crossing your desk, a QUICK message is
always welcome.

Use your headline and paragraph to focus on the "juicy" part, as
I like to call it. In the example, stars from a hit movie
appearing locally was the juicy part. It's the hook that an
editor knows will interest many people in their audience.

That last point is the key to getting press. It's not what YOU
feel is important, it's what the EDITOR thinks her audience
is interested in that counts.

Most media people instinctively believe they can interest the
audience in only a few stories at a time. They know their best
bet is to connect new stories to topics that already have the
public's attention.

Look for ways to connect your story with topics the media covers
frequently. Media love celebrities, scandals, community
improvement, and politics. They love science and technology
stories when they pertain to our health or scare people (I know,
it's a cynical point, but a key factor, especially in TV news
programming).

Media especially like local angles on a national or international
story. If Congress is about to pass a controversial law
affecting cookie production, Rotworth Cookies can get local
coverage by explaining how the law will impact its many
employees, all who are local citizens known by many in the
audience.

All media like controversy, but talk radio likes it most. One
smart radio programmer once told me "if talk radio doesn't have
controversy, it's dead." TV likes events that are


visual.
That's why you see the mayor opening a new store with a GIANT key
or the CEO of a business giving a GIANT check to a charity.
Newspapers deal more with ideas and what people said. Make sure
you have some interesting, colorful, or pithy comments ready for
the reporter that calls.

How do you distribute your media announcement? Call and tell
your news to the person in the newsroom who answers the phone.
Then email, fax, or regular mail your announcement. It doesn't
hurt to do all three (some editors might get annoyed, but most
aren't that organized and appreciate you making sure they get
multiple opportunities to use the material).

Above all, make sure you are ready and available to provide more
details. The entire point of a media announcement is to get the
editor interested and on the phone with you. Many like to email.
Provide several phone numbers where you can be reached and an
email address you check often. Many times a reporter will call
you hours or minutes before deadline. Fail to get back with them
quickly, and your story will be skipped.

Some editors may say "send me more information..fast!" Have a
press packet ready. This could include an expanded version of
your media release. Add more information to it to get a full
page press release. Photos also work well if you regular mail
them or put them on a web page. A link to the page can go in your
press release.

A cover letter isn't necessary, but it's a good idea to include a
bio sheet. Tell what your business or organization does, how you
got started, your history, and your plans for the future. Be
sure to include quotes that could be used in an article or on the
air.

Broadcast media--radio and TV--like a list of questions they can
ask you. You can also provide the answers to the questions.
This can work well for print media as well.

What editors really want is for you to help them do their job.
When I was in media, I gave away thousands in free publicity. I
never looked at it as giving away publicity, just as looking for
interesting stories my audience would appreciate. If a business
helped me do that, then I was more than happy to give them a
"plug," mentioning their name and product.

Be persistent. Send just one media announcement out and you
probably won't get much response. Success comes when you
consistently look for ideas or events to tell the media about.

The biggest PR successes haven't come from great stories as much
as from small business folks who just won't give up. Take out a
calendar and jot down events you could stage over the next few
months. It might be an event at your store, one you put on with a
local charity, a new section of your web site, or you as activist
in a local controversy or cause.

About the Author

Kevin Nunley writes press releases and sends them to 5,000 media
nationwide. "I've never seen a business that couldn't get free
media." See his PR deals at http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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