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Bridging the Online/Offline Gap
For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future. Conversely, many brick and mortar businesses hold on to their ...
Building Relationships Through Your Ezine
Having a business on the internet is different than having a traditional marketing or sales business. When you operate a business from a store, one of the traditional ways of establishing relationships with your customers is the meet and greet...
How To Develope Content For Your Ezine Without Having To Write Your Own Articles
Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don’t have enough time to write quality articles? Here’s some good news: You’re not alone! The simple truth is… you don’t have to be an expert...
Leveraging the Value of Your Ezine Subscribers
Since you came to the web and began to explore the subject of making money on the internet, you have heard from dozens of sources that what you really needed to do was to start your own newsletter. Chances are, you have heeded that advice and...
Removing Obstacles to Sales
During the summer Olympics I watched the men's and women's hurdles. I'm always impressed by these athletes' ability to run at full speed and leap the hurdles without breaking stride. But each time I watch this track event, I have the same...
 
Making Your Free Ads Work For You!

Advertising needn't be expensive, and for those in the know;
advertising can also be free. But occasionally your 'free' ads
can get lost in the e-zine jungle. And, unfortunately, many
people misuse their free ads. By 'misuse' I mean; do not word
their ads appropriately. How many times have you seen the exact
same ad for the exact same product? Probably too many times. Why
would you want to risk having your ad placed directly underneath
somebody else's ad that is exactly the same as yours?

The best way to use, not misuse, your ad is to use a two-step
system. Don't use the advertising material that the affiliate
program has supplied. Why? Because it will be the same material
that every other affiliate will be using. Try to write your own
ads. Don't worry about inventing that eye catching headline and
having those action generating words, leave all that hype to the
so-called experts.

One of the most effectively worded ads is an ad that is clear and
straightforward. There's no need to hide your product underneath
an ALL CAPS heading, a lot of BS promises and finally a URL that
is as long as my grandma's knitting yarn. Ultimately you want to
aim for a short two-liner. Why? Because it will be quicker to
read and it will stand out from all of the 5 to 8 liners. Most of
the longer ads disguise the actual product with a lot of fancy
words, only to have the prospect 'click away' within 5 seconds of
reaching the site, because: 'they've seen it before'. That's an
instant loss. You don't even get a chance to capture the
prospects' details.

That leads me to the two-step system. What you will


need:

~ an autoresponder (free is fine, but doesn't look as
professional when it's laden with 3rd party ads).

OR

~ a direct response one to two page mini web site.

An autoresponder will allow you to use your two-liner very
effectively. The prospect will know that the information (this is
where you can place the much longer ad copy that is usually
supplied with affiliate programs, but please try to rewrite some
of it in your own words) will be delivered to them instantly, and
you will be able to capture their e-mail address in order to send
follow-ups if the 'fish' aren't biting. Remember, it has been
said that a prospect will need to see an ad approximately seven
times before they will buy.

A direct response mini site presents the prospect with the ad
copy, similar to your first autoresponder message, and
immediately offers them a way to order the product, as should
your autoresponder message.

Both of these methods work quite well, and implementing them is
really a very simple process. Be simple, be direct and above all
else, be quick. The Internet has changed the meaning of customer
service; people are no longer willing to stand in line or wait
for the mailman. They want their product and they want it now! So
you need to be - IMMEDIATE!

About the Author

Kristy A. Taylor is the publishing Editor of Digital Dollars
Ezine, dedicated to helping others earn their share of digital
dollars.
To subscribe to this free e-zine and receive free subscriber ads
and products, send a blank e-mail to:
mailto:subscribe-art@digitaldollars.biz or visit
http://www.digitaldollars.biz

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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