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A Useful Skill to Acquire to Explode Your Marketing Efforts
Copywriting is by far one of the most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve the ultimate goal...
Don't let your business bleed to death
Don't Let Your Business Bleed to Death By John Stafford There it is.... YOUR business lying cold on the ground, another company killed before it even began.. Today we are going to cover three fatal wounds to your business and what you can do to...
EMERGING E-MAIL CAMPAIGNS: HOW TO WRITE YOUR OWN EPITAPH WITH ONE PRESS OF THE 'SEND' BUTTON
Today's business has adopted online advertising for many reasons. It's fast, it's inexpensive, and it produces revenue. But 100 years of advertising history has also created something within the American consumer that they will not let go of. If...
Have You Captured Me Today?
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right...
Publishers Are Standing in Line to Publish You
As a publisher, one of the hardest things to find is fresh material for your ezine. There is a lot of material out there and it would make it very easy to just grab something and call it good. In fact, there are many ezines and newsletters that do...
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Track Your Advertising Or Perish...
Track Your Advertising Or Perish... Copyright 2002 lessworkmoremoney.com By Armand Melanson
Have you ever tried to find a light switch in a darkened room? You grope around helplessly hoping to find the switch. This is a good metaphor for the way many businesses manage their e-marketing - they are groping around in the dark... The key to advertising is having metrics on the results your advertising campaigns produce. Here is a great adtracking tool I highly recommend: ADMINDER - http://www.adminder.com/c.cgi?itworks&adminder If you want to track your visitors from initial visit right through to the sale, you will need to use ad & sales tracking software like Adminder. I recommend using full strength tracking because it gives you the feedback you need to evaluate your marketing effectiveness. Using this software, you create a distinct ad campaign for each & every advertising effort. This allows you to precisely measure how many clicks/sales you are getting from each ad. Without this info, you cannot calculate ROI & determine whether or not a given ad is profitable or not. For $10-$15/MO, it is definitely worth it. If you are really trying to scrimp here's a way to track the clickthrus on your ads ( you can't track sales without one of the tools above ): Sign up for free website tracking at one of these: http://www.addfreestats.com/index.html http://www.extreme-dm.com racking/ http://www.webstat.com/ These are free services which allow you to embed a snippet of code in your webpages. This code gathers stats on your traffic in real-time & can be checked via your browser. You then create a webpage for each ad you want to track & place it in the www folder of your website. Each ad you run will point back at a unique page you setup for it. Whenever someone clicks on an a link that points to this page, a "hit" is counted in your stats. Of course, this page doesn't have much on it as you want the visitor to be redirected to your real website main page ASAP. That's what the META-REFRESH tag does. Here is what the ad tracking page should look like:
you are being redirected - if not click here href="http://lessworkmoremoney.com">lessworkmoremoney.com
you place the code snippet as directed by
the webstat company here
You can see what this looks like in action by going here: http://lessworkmoremoney.com/ez1.htm As you can see, you got bumped to my main page. My webstats counted the hit & I know that someone clicked on the link (i.e. they responded to my ad). I slowed down the redirect so you could see the message (I AM TRACKING THIS HIT RIGHT NOW), but you should leave the content=0 as is - this means that it waits 0 seconds prior to redirecting to the URL you specify. Make sure you change the URL to your own site or else you'll be redirecting to my site. On second thought, leave everything just as it is in the sample code above [grin]... Whenever you place ads, you copy the tracking page & give it a unique name that is associated with the ad you are placing - if you are placing an ad in XYZ ezine, you could name the page xyz.htm - and then make your ad link point back to the page. In this case the ad link would be: http://your_site.com/xyz.htm. When someone clicks on the ad, the click is tracked & you can determine whether the ad paid off or not. For example, if you spend $50 on an ezine top sponsor ad, you will want to know if it was worth it. To figure it out, do this: If your conversion rate is 2% & your avg. sale is $30, then you will likely need 100 clicks on your xyz ad for it to generate 2 sales & a $10 profit. If you are not counting the clicks on each of your ads, you have no way of knowing what's working or not. You won't even know how many people responded to the ad! If you are serious about your business, you cannot afford to mickey mouse around with the cheapskate approach I just explained - you really should be using ADMINDER or another ad tracker. But if you're like me, you learn the hard way. Try the free approach until you realize that you have to track right through to the sale, then sign-up with ad tracking software. ---------------------------------------------------- ABOUT THE AUTHOR: Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com ----------------------------------------------------
About the Author
Armand Melanson is an emarketing consultant & author. For free marketing tips & articles you can re-use, visit him at http://lessworkmoremoney.com
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Monthly magazine with reviews, articles, and discussion forums. |
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Ezines |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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