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Track Your Advertising Or Perish...

Track Your Advertising Or Perish...
Copyright 2002 lessworkmoremoney.com
By Armand Melanson

Have you ever tried to find a light switch in a darkened
room? You grope around helplessly hoping to find the switch.
This is a good metaphor for the way many businesses manage
their e-marketing - they are groping around in the dark...

The key to advertising is having metrics on the results
your advertising campaigns produce.

Here is a great adtracking tool I highly recommend:

ADMINDER - http://www.adminder.com/c.cgi?itworks&adminder

If you want to track your visitors from initial visit right
through to the sale, you will need to use ad & sales tracking
software like Adminder. I recommend using full strength tracking
because it gives you the feedback you need to evaluate your
marketing effectiveness.

Using this software, you create a distinct ad campaign for each
& every advertising effort. This allows you to precisely measure
how many clicks/sales you are getting from each ad. Without this
info, you cannot calculate ROI & determine whether or not a given
ad is profitable or not. For $10-$15/MO, it is definitely worth it.

If you are really trying to scrimp here's a way to track the
clickthrus on your ads ( you can't track sales without one of
the tools above ):

Sign up for free website tracking at one of these:
http://www.addfreestats.com/index.html
http://www.extreme-dm.com racking/
http://www.webstat.com/

These are free services which allow you to embed a snippet
of code in your webpages. This code gathers stats on your
traffic in real-time & can be checked via your browser.

You then create a webpage for each ad you want to track &
place it in the www folder of your website. Each ad you
run will point back at a unique page you setup for it.

Whenever someone clicks on an a link that points to this
page, a "hit" is counted in your stats. Of course, this
page doesn't have much on it as you want the visitor to be
redirected to your real website main page ASAP. That's what
the META-REFRESH tag does. Here is what the ad tracking
page should look like:





you are being redirected - if not click here href="http://lessworkmoremoney.com">lessworkmoremoney.com

you place the code snippet as directed by


the webstat company here





You can see what this looks like in action by going here:
http://lessworkmoremoney.com/ez1.htm

As you can see, you got bumped to my main page. My webstats
counted the hit & I know that someone clicked on the link (i.e. they
responded to my ad). I slowed down the redirect so you could see
the message (I AM TRACKING THIS HIT RIGHT NOW), but you
should leave the content=0 as is - this means that it waits 0
seconds prior to redirecting to the URL you specify.

Make sure you change the URL to your own site or else
you'll be redirecting to my site. On second thought, leave
everything just as it is in the sample code above [grin]...

Whenever you place ads, you copy the tracking page & give
it a unique name that is associated with the ad you are
placing - if you are placing an ad in XYZ ezine, you could
name the page xyz.htm - and then make your ad link point
back to the page. In this case the ad link would be:
http://your_site.com/xyz.htm.

When someone clicks on the ad, the click is tracked & you
can determine whether the ad paid off or not. For example,
if you spend $50 on an ezine top sponsor ad, you will want
to know if it was worth it. To figure it out, do this:

If your conversion rate is 2% & your avg. sale is $30,
then you will likely need 100 clicks on your xyz ad for it
to generate 2 sales & a $10 profit. If you are not counting
the clicks on each of your ads, you have no way of knowing
what's working or not. You won't even know how many people
responded to the ad!

If you are serious about your business, you cannot afford
to mickey mouse around with the cheapskate approach I just
explained - you really should be using ADMINDER or another
ad tracker.

But if you're like me, you learn the hard way. Try the free
approach until you realize that you have to track right
through to the sale, then sign-up with ad tracking software.

----------------------------------------------------
ABOUT THE AUTHOR: Armand Melanson is an emarketing
consultant & author. For free marketing tips & articles you
can re-use, visit him at http://lessworkmoremoney.com
----------------------------------------------------

About the Author

Armand Melanson is an emarketing
consultant & author. For free marketing tips & articles you
can re-use, visit him at http://lessworkmoremoney.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • payment processing basics

  • pay per click fraud exposed

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