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5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
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Fishing For Ezine Subscribers
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Get Free Publicity by "Talking the Talk" of the Newsroom
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How To Properly Use Ezine Advertising - Conclusion

Up until this point, we discussed the two methods of using ezine
advertising, playing the numbers, and targeting. Then, we focused on
targeting by discussing how to select ezines based on content and
audience, and how to analyze those selected for the best advertising
value.

Now, finally, we come down to the actual cost of purchased
advertising. How much is affordable and what is too much?

As I said in part three of this series, it just depends. I don't mean to
give a misleading answer with that statement, nor do I mean to skirt
around the subject. It's just that price is a subjective item that
revolves around the product or opportunity you are promoting and the
ezine you are promoting in.

So, while I cannot give you a simple rule to follow, I can give you a
way to analyze the cost. However, there are still a BUNCH of other
factors that I'll bring up afterward.

First, let's use the term 'ad hits' to describe the number of people that
view your ad in an ezine and then answer it by either going to the site
you want them to or emailing to you or your auto responder.

Now, look at the following formula:

(# subscribers) x (% response) = Expected Ad Hits

Example:

1000 subscribers x 3% = 30

>From there, naturally, it depends on how many sales you get from the
ad hits you receive and how much money you make per sale. Getting
1 sale out of 30 hits is a 3.33% sales ratio.

Now, if you can do at least that, consider how much you make per
sale as opposed to how much the ad cost you. If you make $10 per
sale and the ad to 1000 subscribers only cost you $5, then there's
your profit of $5.

So essentially the equation you need to use is this one:

Income for the ad =

(# subs) x (% response from ezine) x (sales % from site) x ($ made per
sale)

If that number is of greater value than the cost of the ad, then it's
good. Of course, all of this is assuming you have an ad tracking
system in place so you can see the results of your advertising in
different ezines. If you don't, then either you advertise in only one
ezine at a time so you can track your results, or you make groups
based on ezines that are similar and you track your results as you go
through different groups. This may be done by counting hits at your
site, or merely by seeing what results in sales.

Obviously, ad tracking can give you more data to work with as far as
seeing which ezines are getting you


results. However, that can be
another expense you must figure into the cost of your advertising.

So, that's it as far as figuring out whether or not advertising is worth
the cost a particular ezine is asking, right?

Not hardly. Here's the deal.

In all my reading, I've seen most writers say you can expect .5% to
3% response from an ezine, and occasionally get up to 5% or higher
even depending on certain factors. I have no problem with those
numbers.

What we have talked about before now becomes vitally important. If
you've done your job right and selected the best ezines based on
appropriate content and audience, and analyzed them to determine the
best ones to advertise in, then you should have no problem getting the
3% response rate. Plus, repeat advertising in the same ezine can get
you a higher overall response rate as the ad keeps drawing hits from
different people each time it's seen. Naturally, then, you have to
compare the cost of the repeated ad to the number of additional hits it
creates. However, often ezines have package deals that reduce the
cost per issue if you buy an ad for multiple issues.

>From here, you also have other questions to answer.

Is targeting ezines worth my time or should I just play the numbers
and buy bulk ads?

Is my ad going to be effective and pull the responses I am seeking?

Is my sales site going to get the sales I expect after I get visitors there?

Does what I make from sales over the cost of my ads also cover the
other expenses of my business so that I make a profit overall?

This series focused solely on how to use ezine advertising. However,
as you can see there are other factors to be considered. My goal with
this series was not to provide you with all the answers on how to do
everything. I can't do that anyway. I do hope, however, that I've
enlightened you to the choices you do have and started you to thinking
about what is going to work best for you.

It's not always simple, but there are things you can do to improve you
chances at success. I hope you've learned some of those things with
these articles.


About the Author

Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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