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How To Write And Craft Your Online Classified Ads

What are classified ads? Classified ads are essentially just condensed form of solo (full page) ads. They are small as there is usually a limit to the number of lines or number of characters that you are allowed to put in.

Classified ads can be free (certain restrictions are likely to apply) or can cost you as low as less than $10. For the ones that you have to pay, prices vary depending on where you advertise, how large the subscriber list is and the number of impressions (how many times your ad appears).

You may consider placing your online classified ads on a website that is already generating huge traffic or in someone else’s ezine.

Here are a couple of sites that you may wish to check out:

http://www.classifieds.yahoo.com
http://www.5starads.com
http://www.isnare.com
http://www.web-ads.com

With there being a limit to the number of lines that your classified ad can contain, it is a good idea to spend some time crafting out an effective ad copy to elicit the best response. Your job is to conjure a clear image of a solid benefit in the minds of your prospect, based on the restricted number of words that you are allowed in your ad.

Here are 7 tips on crafting out your online classified ads:

1) Use the age-old marketing formula once again: AIDA! Attract Attention, get Interest, Attract Desires, Get Action.

2) In order to attract attention and to get your prospect's interest, you must first know who he/she is and what he/she wants.

3) Sell on the benefits and not on the features. Remember the saying “Sell the Sizzle, not the steak”!

4) Make a clear statement that says specifically what your prospects will get when they answer your ad. Show by using facts instead of claims. For instance “Fast service guaranteed” is not as preferred as “Your items shipped in 24 hours”.

5) Get your prospects to act on the information immediately. Put a time limit!

6) Use the word “Free” if possible. For instance, offer a free ebook or free service to attract your prospects.

7) Other words that can possibly help in your ad include:
Free, Offer, Quick, Easy, Last chance, Just arrived, Announcing, Limited


edition, limited offer, prompt results.

Bonus section 1: Another 3 tips on testing and tracking your ads

1) When you test your ads, you may wish to test word-by-word. Test by changing your headlines or change the format of your words (eg. bold, capital letters, italics).

2) Concentrate your ads in a few places rather than advertise all over the internet. Try to do a thorough job in the few places that you’ve chosen before you move on to the next. 3) Try to increase the reach and frequency. Few prospects will act after seeing your ad for only one time. You need to have an ad exposure of at least 7 times.

Bonus Section 2: Here is a specific example on how you can transform your ad

First, you may start with….

“Freelance graphic designer does great designs. www.yourdomainname.com”

Next, you spell out some specific benefits to your prospects if they respond to your ad…

“You get attractive sales ad when I personally design your graphics. www.yourdomainname.com”

Make it attention-grabbing by changing it to….

“Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”

Finally include the word “Free” and put a strong call to action into your ad…

“Free access to my clipart library for limited time only. Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”

Viola!! Put some practice into this exercise and you will soon find it easy to churn out 3 to 5 line ad copies at the drop of a hat! One last tip for you…

Before you start writing a classified ad, it is a good idea to take a look at how other people are writing theirs. Take note of those that you find appealing and use the same formula. Get it right and you should be receiving good click through rates!

About the Author

Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com .
Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • its up to you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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