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Easy Copywriting: Develop a conversational style
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. If you could send a copy to me at email address: mailto:ab@digital-e.biz , I appreciate it. Many thanks. ** Summary: What makes writing copy...
Seeds
SEEDS In the real estate business, there is a concept called "farming." An agent will pick a neighborhood as his farm and work the farm in various ways. Sometimes he’ll start by mailing out an announcement to each resident to make them aware...
Selling To Women - Selling To Men - It Isn't the Same
Selling To Women - Selling To Men - It Isn't the Same Now let's not fall into the old style car salesman's trap of believing that men are interested in what goes on under the bonnet and women are only interested in what colours you can get and...
Some Advertising Is Doomed To Fail - Find Out Why
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but...
Why Your Website's Sales Are NOT Where You Want Them to Be
You have a good product at a good price. You know people want it. Why aren't you selling more? Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more? There is a simple reason...
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I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.
First things first: do a lot of research. Find out what kind of thing appeals to you most. It could be affilate programs, mlm`s or maybe you like the idea of selling other peoples products for a commission etc.
There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride...hehehe
Ok, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.
Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?
So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.
Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.
Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.
Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.
If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email
address.
Oh look, you`ve suddenly built yourself a contact list! No "leads" to buy from uncertain sources, no "harvesting" email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.
Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say "Hey, I found something I think you may like!"
Narrow your focus. Don`t try to be "everything" to "everyone", you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said "excites". We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.
Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.
-=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=- How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without all the Hype. http://annamarketing.com/pops/splash.html Subscribe to Not Just Another Ezine http://annamarketing.com ============================================= This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included. (c) 2002-2004 AnnaMarketing.com. All Rights Reserved
About the Author
Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people "make a go of it" online, by sharing her own experiences with as many people as possible. She now publishes "Not Just Another Ezine" a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.
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