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How Not To Market
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Internet Business Doomed by Grand Theft

Every ezine I read these days, including all of my own, the
editors are having to waste valuable space reiterating the
rules or tightening them up because of the variety of abuses that
they suffer from unscrupulous subscribers. Listen up, because
even if you are only guilty by association, you are contributing
to the death of your own business online.

It's not a few who are too selfish to read the rules, it's a
daily deluge. It aught to be punishable as theft. It's so
prolific, so large-scale it amounts to Grand Theft.

I reckon an editor's time is worth the same as the next person's
and I presume that those of you who still go out to do a 9-5
don't say "Oh, that's OK, don't bother to pay me." at the end of
the week or month. Do you refuse all money in return for your
online efforts? Not bloody likely!

OK, so why then are ezine editors different?

What do we get in return for our time? That's many hours spent
handling all the list admin tasks that are necessary, keeping up
with our subject matter, doing research, writing stuff, dealing
with correspondence, scheduling ads, formatting it, making sure
it has value to the readers, sending it out on time ...

Yeah, we might get a few bucks worth of ad revenue, but don't ask
me to work out the hourly rate, my calculator doesn't have that
many decimal places!

No, we get bombarded with autoresponders, counter offers and
"vacation" replies, we get false email addresses that bounce on
us, we get free email addresses that are over the limits and
bounce on us, we get spammed to death to our email addresses
because some idiots think that a subscription to our ezine
constitutes a "business relationship", moaners and whiners who
don't like the rules and cant follow them ...

All of this clogs up our email accounts, has to be dealt with and
ROBS us of our valuable time. Felony, theft, plain and simple.

Oh, that's on top of genuine feedback from actual humans that are
subscribed -- the only sort of mail we do want, thank you.

There are also a breed of sub-humans who conveniently forget
that they subscribed and accuse us of SPAM, which mean we have to
spend half a day or more trying to clear our name. If an ezine
requires that you subscribe to it, believe me it is NEVER spam.

I know who these characters are: they are the same sort that
resort to road rage, the psychologically immature that just have
to find someone to blame -- for everything. They look to make
trouble: like all perversions, they get kicks from


it.

Then there's ads. We have to have rules to make it fair to
everyone, but will people read and adhere to those rules? Nope!
They'll spam us with ads too frequently, too large, illegal,
wrong format ... Quite apart from the 95% that are a total waste
of time and space because they are all for the same thing.

No wonder so many ezines that once offered free ads are now
discontinuing this service. The time spent weeding the chaff from
the wheat simply cannot be justified. We set up to help others
and it's the old story, "Give a hand and they'll take an arm".

It's selfish, counter-productive and foolish. No-one is that
desperate to make a living that they can steam-roller over fellow
humans in their way. Always be careful what you do to people on
the way up, because you never know -- you might meet them on the
way back down.

So how's this dooming your business?

Well, it should be obvious, but I'll point it out for those who
need help; that if there is less free advertising available
you'll either have to pay for all of it and go broke or you'll
never get to promote your business at all and still go broke.

If ezine editors have to spend all their time on admin, they'll
never have time or space left for useful content and you'll never
learn anything -- that is presuming you bother to read in the
first place? If you think you know it all, very likely you have
the most to learn.

If you use autoresponder addresses, free addresses or any other
of the nasties I've described, you've already labeled yourself as
uncaring and unprofessional. You've doomed your business right
off, no-one will deal with you. Many editors are now banning
those addresses, so you won't get their value and assistance
anyway. At the end of the day, you've only robbed yourself.

Well, it has to stop. Quite apart from what I have mentioned
above, various services on the net are having to tighten up rules
and policies in a response to the level of abuse. If you don't do
your part in stemming it, by acting responsibly and not allowing
others to get away with it, then commerce on the Internet will be
effectively outlawed and your business will be doomed. Take heed.


About the Author

Pamela Heywood is webmistress of http://www.tucats-design.com
- Building Your Online Business Instinctively. Subscribe to the
weekly TuCats Mewsletter (sic) mailto:subscribe@tucats-design.com
and get regular FREE hints, tips, articles and resources.
_________________________________________________

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

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  • on your honor 3 steps to building the e trust factor

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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