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Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing strategy that should bring sustained financial success.
Benefits from a well run advertising co-op include:
(1)Responsive highly targeted advertising
(2)Low cost
How An Advertising Co-op Works
Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.
The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).
Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral URL.
To organize the co-op you'll need:
(1)an URL (website) rotator
(2)ad trackers
For a comprehensive list of FREE URL rotators visit:
http://100FreeWorkAtHomeTools.com/freeurlrotators.html
For a comprehensive list of FREE ad trackers visit:
http://100FreeWorkAtHomeTools.com/freeadtrackers.html
When the ezine ad is run, the ad will contain the URL of a rotator. Inserted in the rotator will be the referral URLS of the co-op members. As ezine readers click on the URL in the ad, the referring website URLS come up in rotation for the co-op members.
To insure the integrity of the co-op each member should convert their referral URL to an ad tracking URL and submit this second URL to the co-op organizer.
Each time the ad tracker URL is clicked a hit will be recorded by the ad tracking program. All co-op members can be assured that the ad responses are distributed
evenly since they can compare number of hits with other co-op members.
It is an advertising axiom that TARGETED ADVERTISING brings the best results. By TARGETED I mean you are advertising directly to a group that has demonstrated an interest in essentially the area you are promoting.
Such as advertising a search engine submission service in an ezine devoted to website promotion.
With over 300,00 online ezines in existence finding an ezine that covers your target market should be easy.
To find appropriate ezines for advertising this is one of the best ezine directories available:
http://www.topezineads.com/demo.html
Final thoughts:
(1)Do not advertise in any ezine you have not subscribed to.
You want to make sure the ezine offers QUALITY information and is being read by its subscribers.
(2)Distribute a list of co-op participants with name and email address to all co-op members.
(3)For network marketers the advertising co-op is the perfect promotional choice.
(4)If you are a member of a free-to-join multi level advertising program, where you can contact downline members, organizing a co-op can have long term benefits for a very modest cost.
Even though you are doing paid advertising for a program that does not give an immediate cash reward to co-op members via 'sales', THE LIFETIME BENEFITS FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!
About the Author
Subscribe to The TAX TORPEDO Newsletter, edited by Robert A. Kearse, for a powerful diet of Internet Marketing Strategy, plus FREE resources for your work at home business, plus, very valuable FREE bonuses to new subscribers: http://100FreeWorkAtHomeTools.com/freenewsletter.html
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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