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The Secret Methods of Tracking Your Advertising
When you are placing ads in ezines or posting to newsgroups or leaving your sig file anywhere, you should be tracking the effectiveness of your efforts. People have been tracking their advertising efforts since the beginning of direct marketing. If...
The Word FREE is a 4Letter Word!
The Word FREE is a 4Letter Word! By Damon Smith, FREE,FREE,FREE! This is the one word that is all over the internet because the person that is giving something away knows that people will spring to life when they see the word FREE! The problem...
Time Saving Tips for Harried Website Owners (or, Going Online While Simplifying Your Life)
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Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there...
What's in a Listing? Do a Search of your Site or Ezine.
Recently while doing a search for content to put in my ezine, I thought I might see just how many listings I had for my ezine,"Dee's Helpful Info." I typed my ezine name into the search bar and hit enter. I was amazed with the results. There...
 
Internet Promotion: Off-Line Site Promotion

Many of us spend an incredible amount of time advertising our site all over
the internet. We spend weeks trying to get our sites listed properly in the
search engines, submit to directories, pay for clicks and get advertisements
in ezines. As with everything in life, some of this is successful and some
of it is not.

Well, remember that a very important component of your internet promotional
scheme is off-internet advertising. Why is this important? Most people
actually spend some of their life away from their computers. I know that
sounds fantastic, but it's true! There is more to life than email, browsing
and newsgroups, after all!

Be sure and coordinate your on-line and off-line advertising efforts.
Include your web site address and email address in all of your printed
materials. This includes the following, among others.

Business cards - Business cards are very inexpensive. In fact, some internet
companies have recently offered packs of 100 business cards for free to
promote their printing services.

Stationery - If you write letters and send them through the mails, remember
to include your web site address on your letterhead.

Envelopes - Printing your internet contact information on the back of
envelops is a great idea.

Post it notes - Post it notes are a little more expensive to print, but they
make great give-aways at conventions and other similar places.

Brochures - A printed brochure which you can distribute might be a great
idea.

T-Shirts - If you are looking for something to give away which advertises
your site, try t-shirts. Anyone who wears the shirt is advertising your site
for free.

Print up a nice, cheap, good-looking flyer and hand it out whenever
possible. When you can afford it, print up some brochures which tie back
into your web site or internet business. Keep these handy for opportune
moments.

Your advertising campaign can include many other areas.

- You can take out classifieds in magazines (tends to be expensive),
newspapers or tabloids.

- Flyers are cheap and easy to hand out.

- Direct mail tends to be expensive, but if you have the right mailing lists
the payoff


can be very high.

- Go to conventions and other special events and pass out your business card
and flyers.

- Make up refrigerator magnets, pencils or other small items with your
credentials and pass them out.

- Get another business to include your flyer or promotional material in
their packages.

- Teach a class and pass out your materials.

- Get mouse pads made up and give them away.

Be creative. There are hundreds and hundreds of other ways to advertise your
business off the internet. And these can be extremely effective at building
traffic and generating sales.

Conventions which pertain to your industry or group can be an exceptionally
rich source of leads and new advertising. If you go to those events,
remember your goal is to make contacts and spread the word about your site,
products or services. Mill around, talk to people, and make sure they leave
with your printed materials. In other words, network, network, network.

Small classified advertisements in magazines and newspapers can also be
great sources of traffic to your site. Remember, however, to be very
cautious and not spend much money on this form of promotion until you find a
formula that works. In other words, place small, experimental ads here and
there until you find the ones that produce the desired results.

Nothing beats getting a mention on a newspaper or magazine. In fact, the
traffic created by a brief mention in a good-sized newspaper can be huge
enough (although of very short duration) to overwhelm a site for a time.

In summary, remember there is more to life than the internet. Believe it or
note, most people actually don't spend every waking moment in front of a
computer screen. By cautiously taking advantage of this, you can get more
people to your site than you might think.


About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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