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6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits. Well, I've been placing solo ads in various marketing ezines for 5 months...
7 Necessary Steps You Should Know When Building
7 Necessary Steps You Should Know When Building A Newsletter Or Ezine by Nadeem Qazalbash I help my Subscribers in any way possible by listening to what they have to say and providing them with as much info as I can to help them build their...
Find Your Niche & Follow It - Part 1
In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the people are going and get there first”. With the...
Part #1- "Easy Steps to Creating Your Very Own Ezine"
It seems like everyone and his dog is publishing an ezine these days...and from what I've seen, the dog's may be better than most. So why -- if there are so many ezines out there -- do you need to publish one? The answer is simple: If you have a...
Will You Remember 2001
Has this been a year you will remember? The last couple of weeks, I have asked this question of many. Every answer was yes. My next question was - Reasons? If you are one of the majority, the answer is September 11. I certainly see the...
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Internet Promotion: Off-Line Site Promotion
Many of us spend an incredible amount of time advertising our site all over the internet. We spend weeks trying to get our sites listed properly in the search engines, submit to directories, pay for clicks and get advertisements in ezines. As with everything in life, some of this is successful and some of it is not.
Well, remember that a very important component of your internet promotional scheme is off-internet advertising. Why is this important? Most people actually spend some of their life away from their computers. I know that sounds fantastic, but it's true! There is more to life than email, browsing and newsgroups, after all!
Be sure and coordinate your on-line and off-line advertising efforts. Include your web site address and email address in all of your printed materials. This includes the following, among others.
Business cards - Business cards are very inexpensive. In fact, some internet companies have recently offered packs of 100 business cards for free to promote their printing services.
Stationery - If you write letters and send them through the mails, remember to include your web site address on your letterhead.
Envelopes - Printing your internet contact information on the back of envelops is a great idea.
Post it notes - Post it notes are a little more expensive to print, but they make great give-aways at conventions and other similar places.
Brochures - A printed brochure which you can distribute might be a great idea.
T-Shirts - If you are looking for something to give away which advertises your site, try t-shirts. Anyone who wears the shirt is advertising your site for free.
Print up a nice, cheap, good-looking flyer and hand it out whenever possible. When you can afford it, print up some brochures which tie back into your web site or internet business. Keep these handy for opportune moments.
Your advertising campaign can include many other areas.
- You can take out classifieds in magazines (tends to be expensive), newspapers or tabloids.
- Flyers are cheap and easy to hand out.
- Direct mail tends to be expensive, but if you have the right mailing lists the payoff
can be very high.
- Go to conventions and other special events and pass out your business card and flyers.
- Make up refrigerator magnets, pencils or other small items with your credentials and pass them out.
- Get another business to include your flyer or promotional material in their packages.
- Teach a class and pass out your materials.
- Get mouse pads made up and give them away.
Be creative. There are hundreds and hundreds of other ways to advertise your business off the internet. And these can be extremely effective at building traffic and generating sales.
Conventions which pertain to your industry or group can be an exceptionally rich source of leads and new advertising. If you go to those events, remember your goal is to make contacts and spread the word about your site, products or services. Mill around, talk to people, and make sure they leave with your printed materials. In other words, network, network, network.
Small classified advertisements in magazines and newspapers can also be great sources of traffic to your site. Remember, however, to be very cautious and not spend much money on this form of promotion until you find a formula that works. In other words, place small, experimental ads here and there until you find the ones that produce the desired results.
Nothing beats getting a mention on a newspaper or magazine. In fact, the traffic created by a brief mention in a good-sized newspaper can be huge enough (although of very short duration) to overwhelm a site for a time.
In summary, remember there is more to life than the internet. Believe it or note, most people actually don't spend every waking moment in front of a computer screen. By cautiously taking advantage of this, you can get more people to your site than you might think.
About the Author
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tips@GetResponse.com
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