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What to do when your prospect just won't get back to you!
Does this look familiar?
Your prospect contacts you and asks for information about Wonder Widget. You email the information along with complete order details. Response? Not a word.
Next day, undaunted, you hit the resend key so that your prospect receives the information again. Response? Still nothing.
Next day, ditto. Response? Zip.
What's going on here?
Welcome, folks, to the way marketing works in the early days of the much storied New Millennium. People are underfunded and over saturated with marketing; they're slow to respond even to things they like and have asked for more information about.
Thus, you've got to be more determined, more tenacious, and focused on your objective -- MAKING THE SALE JUST AS SOON AS POSSIBLE.
The Worldprofit Sales Manager is an absolutely vital tool for helping you achieve the objective.
The Sales Manager enables you to send out in any given 90 day period up to 25 personalized messages automatically.
Thus, the minute a prospect says, "Says me information on Wonder Widget," in addition to a personal note with the necessary details and order form (or directions to your website), you can also subscribe the prospect to your Sales Manager, where he'll receive, day after day, just as many messages as you've added to the system.
Okay, now say that you've sent your non-responding prospect one, two or three personal messages of the kind which opened this article and that you've had no response whatsoever. What then? For these all-too-frequent cases, create one zinger of a message that goes like this:
I'm puzzled.
You asked me for information about Wonder Widget. I've been sending you this information over and over again and have tried repeatedly to connect with you. But I haven't heard a word back from you. Maybe you're out of town! Maybe funds are low right now!
WHY DON'T YOU LET ME KNOW!
Here's my phone number. (Add phone number here)
Here's my email address. (Add email address here.)
Here's my website
address. (Add URL here.)
PLEASE CONTACT ME AND LET ME KNOW WHAT YOU WANT TO DO!
Also, please take a minute and complete this short questionnaire and let me know what else you are interested in. Just fill it out, cut and paste and mailto:(your email address here.) I'm standing by right now to hear from you and to help you!
Name
Company Name
Street Address
City
State/Province
ZIP/Postal Code
Day Telephone ( )
Evening Telephone ( )
What you are interested in (please check all that apply)
(Add list here, subjects like
"I want my own home-based business.")
Budget you are working with:
/ / Under $250 / / Under $500 / / Under $1000 / / Under $2000
When you want to get started
/ / Now / / Next 30 Days / / Next 60 Days
Any helpful information you can provide which will enable me to help you:
******
Once you've completed your questionnaire (and, remember, the objective of the questionnaire is to get you the information you need to build a relationship with this prospect and make the fastest possible sale), enter this message into your Sales Manager. Send it every 3 days for 75 days.
By continually hitting your prospect this way you increase the likelihood that you WILL get a response. If the prospect wants to stop the messages that's easy to do. Equally, once she's ready to respond, all she has to do is either follow your instructions on how you can be contacted OR just HIT REPLY to snag your attention.
In an age when people have way too little time and money to take advantage of all the offers that assail them daily, you've got to be smarter, more determined, and more tenacious than everybody else.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at http://www.worldprofit.com For FREE subscriptions to Dr. Lant's & Worldprofit online business newsletters, go to http://www.worldprofit.com/ezines For Dr. Lant's Sure-Fire Business Success Catalog, visit http://www.jeffreylant.com
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