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Is This Thing On?

Is This Thing On?
Or, How Do You Know if Anyone is Reading Your Newsletter?

by Jim Schulte
copyright (c) 2003

It seems that every hour a new ezine or newsletter shows up
on the Internet. They are endless in titles and content.
Everybody has to have one to be successful with the program,
product, or service they are offering the millions of
"Internet Junkies" in oder to be able to quit their day
jobs.

I don't know who came up with the idea that a newsletter or
ezine was an essential document in online marketing, but it
appears that "they" were correct in that assumption. If you
don't have a vehicle in which to get your product to market,
then you won't have a market in which to sell your product.

Herein lies the question that many, if not all publishers
and editors alike, cannot seem to answer. How do you know if
anyone is reading your publication?

If you belong to any of the ad co-ops you know that you get
subscribers on a daily basis. You watch your active
subscriber count rise on a weekly basis, and your list
server gives you endless pie charts that show first time
visitors, repeat visitors, most recent visitors, pending
subs, active subs, on and on and on.

None of that information tells you if any of those people
are reading your newsletter. You know, the one you slave
over day after day, week after week, trying to give all of
those subs the best you can. So here is the question again.
How do you know they are reading your publication?

The truthful answer to that question is, you really don't
know. Unfortunately, in this day and age when we can see an
ant colony eating all of the goodies at the annual Martian
company picnic, there is no miracle software (not yet
anyway) that can tell us if anybody is reading all of these
ezines.

It seems like such a simple task doesn't it? Why can't we
have a sign like Mcdonalds that says, "Over One Billion


Read
Your Newsletter Today". Radio and television stations have a
ratings book that tell them how many people are watching and
listening to their shows. So why can't we find out how many
people are reading our newsletters?

I recently did a survey of publishers with less than 200
subs, and ones with 10,000 plus. They all said the same
thing. I don't know how many people read my publication.

They did however offer ideas on how to get a handle on how
many are really reading what you put out on a daily, weekly,
or monthly basis. Some try offering free reports, or
information, that always brings out the quiet ones.

One publisher offered this explanation. "I sent out my
latest ezine, and minutes later I had 12 new leads that I
was certain had to come from ezine readers because of the
offer I was making". That only told him that 12 people read
his offer. But how many readers don't respond to these
types of offers, and how do you know THEY are reading the
newsletter?

The bottom line to this whole thing is that no one really
and truly knows how many people read the ezines and
newsletters of the world. I thought that Terri Seymour hit
the nail on the head with this quote "I do not know of a way
to track the actual reading of an ezine, but I would love to
find one".

I say all of the publishers of the world should just keep
banging away on their keyboards and put out the best damn
publication they can. When you have no more subscribers,
then scrap the whole ezine newsletter idea.

This could be a very hard thing for publishers to do however,
because how will they know if they have lost all of their
subscribers, when nobody knows how many subscribers read their
newsletters in the first place.

Jim Schulte
Editor I.M.J. Newsletter
http://www.imjpads.com/mycustompage0013.htm

Creator I.M.J. Mouse Pads
http://www.imjpads.com

About the Author

None

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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