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40 Easy Ways to Promote Your Website Online and Off
1) Make sure if you have an on-hold messaging system or an answering machine that it includes your URL and email address. 2) If your company has voice mail have your employees' list your URL in their individual messages. 3) UPS advertises on their...
Case In Point: A New, Profitable Way To Share Your Knowledge
by Karon Thackston © 2002 http://www.ktamarketing.com Every good marketer is always looking for new and profitable ways to create residual streams of income. Viki Nygaard of Mount Evans Designs (http://www.mountevansdesigns.com) has discovered one...
Postcard Marketing Your Small Business
One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:
They are...
Spend time to establish your presence on the web.
Most of us who have been marketing on the internet for more than 5 minutes know that it takes time, money and effort to make any substantial profits . Dreams of getting rich quick are just that "pipe dreams". Of course there are some incidents...
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.
One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.
...
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Jump-Starting a New Ezine
You've decided. You know it is critical to your online success, and you are ready to jump in and become an Ezine Publisher. Good for you! You are headed in the right direction.
No doubt, the biggest hurdle you'll find along this road is simple getting started. The easy part is actually developing your idea, setting up your format, deciding on your content, how to mail it out, etc. That's a breeze. No problem.
The challenge comes after that is all finished. Now you need to start enlisting subscribers.
Get ready to work!
First of all, you MUST face the facts. Some recent statistics tell us that there are AT LEAST 300,000 ezines out there. And every one of those ezine are competing for the same subscribers!!
So, are you one of those that, when faced with those kinds of facts, promptly gets discouraged? Then, maybe you need to face another fact: You may be in the wrong business! But if you're one of those who is motivated by a challenge, then read on.
First of all, building a successful subscriber list IS a challenge. But it is NOT impossible, if you know what you're doing, and also what everyone else is doing.
If you're willing to work harder than most ezine publishers, you will get your share of the subscriber market. One reason? A large majority of new ezine publisher, create their ezine, place a subscribe form on their site, submit it to a handful of ezine directories, and proceed to sit back and wait for the onslaught of sign-ups. NOT!
Building a subscriber list is a multi-tasker's dream! The secret is in the numbers. Number of places you get your information, number of different methods you use, numbers, numbers, numbers! ( Work, work, work.)
But, we're getting ahead of ourselves. Let's get back to just getting started. That was the hurdle we were talking about. If you are stuck in that overwhelming land of "I don't know where to start", then here are 4 ways you can jump start your subscriber list. Start here, and I promise, the ball will start rolling.
1. Submit to Ezine Directories and Announcement Lists.
EVERY ONE YOU CAN FIND! Remember, numbers. Here are a list of some of the best ones to get you started. Do a search for Ezine Directories.
http://www.bestezines.com http://www.ezineaction.com http://www.ezineadvertising.com http://www.ezine-dir.com http://www.ezinelibrary.com http://www.ezinelocater.com http://www.ezine-marketing.com http://www.ezinesearch.com http://www.ezinesplus.com http://www.ezinestoday.com http://www.ezine-swap.com http://www.ezine-universe.com
Most will ask for a description of your ezine. A well- written description can make all the difference in whether folks choose to subscribe. As you're looking at these directories, make note of the descriptions that catch your eye.
You might want to check out a great piece of software called Ezine Announcer. Takes most of the pain and tedious-ness out of this submission process. http://wetrack.it/eza/af.cgi?47
2. Join an Ad
Co-op.
An Ad Co-op is a service (free to publishers) that sends you subscribers, in return for you running their classified ad. These folks have agreed to subscribe to your ezine. You have agreed to run their classified ad.
Two of the best of these are:
2Bucks An Ad http://hop.clickbank.net/hop.cgi?webworks/paaads
10Dollars20ads.com http://hop.clickbank.net/?webworks/cashgalore
Note: The subscribers you get from these programs are not quite as valuable, percentage-wise as the ones that choose to sign up from your site, or from an ezine directory. Many use yahoo and hotmail addresses to collect the ezines, and may never see your issue. BUT, once again, it is all in the numbers. You WILL gain some loyal subscribers from these.
3. Install a Popup.
Yes, we know, there is a lot of muttering about popups around the internet. BUT, facts are, we, and many others have seen the largest increase in subscriber sign-ups after installing one. They don't have to be intrusive. A well- done popup can get some amazing results. (Especially when combined with #4 below!)
Installing a popup is somewhat of an advanced technique for your site. But we do have an article with instructions. If you would like a copy, just send an email to: mailto:gailh@cmymtc.com?subject=popup
4. Give away a gift for Subscribing.
Giving away a gift to your new subscribers can work for you in more than one way. First of all, it can obviously work as an incentive to subscribe, if you are providing a gift that has value and usefulness. Secondly, if you are giving away a gift (ebook or software) that contains information about you and your site, then you are doubling its marketing value.
Ultimately, you want to work toward the goal of creating your own unique give-a-way product. One you can give away, AND provide to others to give away. (This is called Viral marketing.) But, realistically, if you are just getting started as a publisher, you may not be ready for this. So, give away someone else's product! There are many available that allow you to insert your site information in a prominent spot on the front page, or screen. (Called Co-Branding.)
Here at CMYMTC we offer our subscribers a series of Ebusiness Easy Guides, which are also co-brandable. (http://makemoneyhowto.com/brandform.htm)
There are many other ways that you can add to the numbers game of ezine promotion. These few mentioned here will give you a jump-start on the whole process. Take things a step at a time. Learn the ropes as you go, and keep adding more to your numbers!!
An ezine publisher's job is never finished. If you can accept that challenge, then you will be successful!
About the Author
Gail Hornback is owner of WebWorksAtHome.com , http://webworksathome.com and partners with Michael Smith in Coyote Marketing, (CM/YMTC), where you can get Your Own 4-page customizable E-Business Website For Pocket Change. Learn HOW to Launch Your Own E-Business, NOT someone else's mirror site! http://cmymtc.com/index1.htm
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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