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Enough About Me. How About YOU?
One of the biggest marketing mistakes I observe constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU. I cringe with disgust as I notice how enthralled these companies are with themselves. For instance, a...
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Advertsing on the internet can often be a confusing process especially for someone fairly new to the internet. Its knowing where to start and when to advertise/market your product or program. I have always found advertising in "Ezines" to be a...
The More You Know About Advertising, the Better It Works for You!
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Just One Small Slice of Media Publicity

Take a short break from your daily grind and consider the following questions

- Do you spend large amounts of time and money trying to figure out why Google prefers someone else’s site over yours?
- Are you on a never ending quest for a magic trick that can help you blow past the 800+ pay per click competitors in your keyword category?
- Do Page Rank fluctuations strike fear in your heart?

If the above applies to you, and if you still aren’t seeing the results you desire, you’ve got a clear case of “marketing paralysis”. Don’t worry, though. It’s not fatal when treated early. So, what’s the cure, you say?

The cure is: Perspective.

Internet Marketing (as currently taught) paints a very narrow view of your strategic options. The books and courses you study tout search optimization and pay per click marketing as the holy grails of profit when, in fact, those methods may not represent the fastest and most appropriate way to generate targeted leads for your product.

The Internet: Just One Small Slice of Media Publicity

Take out a Post-It Note and write the word “Publicity” down in big, bold letters, then stick it on your monitor. When you get stuck in a rut, take a look at that word and let yourself conjure up all the ideas, images and associated meanings surrounding it.

Once you complete that exercise, remind yourself of the following: Your status as an online entrepreneur does not preclude you from exploring advertising outlets in other media. Internet Marketing represents only one subset under the general category of publicity.

The Internet’s distinction as an entity, apart from traditional media, grows increasingly arbitrary with each passing day. If you want to know what fuels massive search activity, and what


creates legendary domain names, pay attention to the offline media of print, radio and television.

You see, those of us who work online all day are accustomed to using the Internet for just about everything. A large portion of our desired market searches on random impulse generated by some outside stimulus. This stimulus can originate from a news story, a new song on the radio, a magazine advertisement or even a subject of interest overheard in conversation.

The Holistic Approach

My intent is not to sway your favor towards one avenue of marketing over another. Instead, I offer you a challenge: take the time to examine the interrelationships among all forms of media. In fact, just pick a subject (or product) of interest and follow its path through the chain of publicity.

For example, when someone sends you a referral to a new web site, ask them how they found out about that site. Did they stumble across it via the search engines or does the site already have a viral tool in place to generate leads? If the site does have a viral tool in place, how did they generate their first visitors to trigger that flood? Do they have a pay per click campaign running? Did they send out a press release? Place a small ad in the back of a magazine?

Just put on your detective hat and reverse engineer these paths. Inevitably, you will discover the small streams of exposure which lead to the flood.


About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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