|
|
"Are Spam Filters Crippling Ezines?"
A whole bunch of ezines you send to your subscribers are being trashed. Filtering software has been spreading like wildfire from ISP to ISP. The decisions these programs make are beyond your control. The question is, "Are you out of business?" 1049...
Internet Marketing In The Future
What's in store for those trying to become successful in the Internet Marketing field in the future? Will the increasing popularity of the Internet benefit or hinder your efforts? How do I as a marketing professional take advantage of this ...
Top 10 Ways To Get More Subscribers To Your Ezine
1. Plan Before you start publishing your ezine, create a plan: Who is your audience? Where can you find them? How will you market to them? The more specific, the better. Depending on the planned frequency of publishing (daily, weekly,...
Vertical Portals: The Hottest New Trend on the Net?
The Internet continues it's explosive growth in all directions, so you would think that identifying a hot opportunity would be a simple matter. The reality, however, is that most netrepreneurs still struggle to make a living on the Net, while a...
Your Product is an Experience!
Imagine this: A man scoops up a big slice of pizza with his hand, and as he pulls it closer towards his mouth fat strings of mozzarella cheese drip around the slice and cling stickily to the rest of the pie on his plate. The man takes a bite, and...
|
|
|
|
|
|
|
|
Know Thyself and Thy Business
Article Title: Know Thyself and Thy Business Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 483, including signature box Category: Marketing Copyright Date: 2003-04 all rights reserved ~~~~~~~~~~~~~~~~~ Publishing Guidelines: Thank you for publishing this article in its entirety, including the resource box. When possible, please notify me of publication by sending either a website link or a copy of your ezine upon publication via email to mailto:joanne@joannevictoria.com . ~~~~~~~~~~~~~~~~~~~~~ Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated, she did so many things. I asked who her clients were. She said she couldn't define them, that she dealt with everyone. I then asked how her business was growing and she said she was losing money, clients and had no referrals.
You get the picture.
If you can't describe yourself, your ideal client and your business in brief, simple language, how is anyone going to hire you or give you a referral? As an entrepreneur, business owner or independent professional, you need to be able to tell advocates, clients and networking participants what you do, how you do it, who you do it for and why they should choose you.
If what you do is help people build their business and how you do it is a) one-on-one, b) training and c) workshops, that presents a clear picture to prospective clients. The next section, who you help grow businesses for, is self-explanatory. The only question remaining is the size of the business. Let us choose businesses that generate up to $2,000,000 in revenue per year and independent professionals who earn $100,000.00 or more per year. Positioning yourself by concept or model removes the stress for you and your clients. Create a model that motivates, excites and attracts. Your model could be that you work with people for a specific amount
of time, say ninety days, for an established fee (received up front!) and you have a predetermined number of conferences with them.
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can connect and feel safe with is essential. If it is presented as "work", they won't hire you. The experience for each of you needs to be rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more definitive statement would be to say you design websites for people who are ready for a revised website; know who they want to reach with this website; and have text ready to serve this audience as well as the resources to pay for your expertise.
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Joanne Victoria works with independent professionals and small business owners who want to streamline their operations in order to achieve more. ~~~~~~~~~~~~~~~ Buy her book, Lighting Your Path! How To Create the Life You Want, here: http://www.JoanneVictoria.com/
Sign up now for Joanne’s FREE monthly e-zine Lighting Your Path!-Discover Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com ~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~. Joanne Victoria – Coach, Speaker, Author Tel:415-491-1344 mailto:joanne@joannevictoria.com http://www.JoanneVictoria.com/programs.htm ~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.
About the Author
Joanne Victoria works with independent professionals and small business owners who want to achieve more and still be true to themselves. Joanne Victoria – Leadership Coach, Speaker, Author Tel:415-491-1344 mailto:joanne@joannevictoria.com http://www.JoanneVictoria.com/programs.htm
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|