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Know Thyself and Thy Business



Article Title: Know Thyself and Thy Business
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 483, including signature box
Category: Marketing
Copyright Date: 2003-04 all rights reserved
~~~~~~~~~~~~~~~~~
Publishing Guidelines: Thank you for publishing this article
in its entirety, including the resource box. When possible,
please notify me of publication by sending either a website
link or a copy of your ezine upon publication via email to mailto:joanne@joannevictoria.com .
~~~~~~~~~~~~~~~~~~~~~
Know Thyself and Thy Business

I recently interviewed a prospective client. I asked her to
briefly describe what she did. She said it was complicated,
she did so many things. I asked who her clients were. She
said she couldn't define them, that she dealt with everyone.
I then asked how her business was growing and she said she
was losing money, clients and had no referrals.

You get the picture.

If you can't describe yourself, your ideal client and your
business in brief, simple language, how is anyone going
to hire you or give you a referral? As an entrepreneur,
business owner or independent professional, you need to be
able to tell advocates, clients and networking participants
what you do, how you do it, who you do it for and why
they should choose you.

If what you do is help people build their business and how
you do it is a) one-on-one, b) training and c) workshops,
that presents a clear picture to prospective clients. The
next section, who you help grow businesses for, is
self-explanatory. The only question remaining is the size
of the business. Let us choose businesses that generate up
to $2,000,000 in revenue per year and independent
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or model removes the stress
for you and your clients. Create a model that motivates,
excites and attracts. Your model could be that you work with
people for a specific amount


of time, say ninety days, for
an established fee (received up front!) and you have a
predetermined number of conferences with them.

This method makes it very easy for the right person
to say "Yes!".

A model or environment that clients can connect and feel
safe with is essential. If it is presented as "work", they
won't hire you. The experience for each of you needs to
be rich, fulfilling and enjoyable.

Here’s an example of positioning by concept. It’s one thing
to say you're a website designer. A more definitive
statement would be to say you design websites for people
who are ready for a revised website; know who they want to
reach with this website; and have text ready to serve this
audience as well as the resources to pay for your expertise.

It's specific and would attract the perfect client to you as
well as your method of working.

The last question is, why choose you.

A simple answer is that you have the knowledge, skills and
experience critical to their success. Go for it!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Joanne Victoria works with independent professionals and small business owners who want to streamline their
operations in order to achieve more.
~~~~~~~~~~~~~~~
Buy her book, Lighting Your Path! How To Create
the Life You Want, here:
http://www.JoanneVictoria.com/

Sign up now for Joanne’s FREE monthly e-zine
Lighting Your Path!-Discover Your Inner Truth
at: mailto:JoanneVictoria-subscribe@topica.com
~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.
Joanne Victoria – Coach, Speaker, Author
Tel:415-491-1344 mailto:joanne@joannevictoria.com
http://www.JoanneVictoria.com/programs.htm
~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.

About the Author

Joanne Victoria works with independent professionals and small business owners who want to achieve more and still be true to themselves.
Joanne Victoria – Leadership Coach, Speaker, Author
Tel:415-491-1344 mailto:joanne@joannevictoria.com
http://www.JoanneVictoria.com/programs.htm

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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