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Advertise in a Proven Medium
Do you know what is wrong with doing business on the Internet? Oh sure, spam is a real issue for most people, but it only emphasizes the point I would like to share with you today. See the problem is locating productive methods of advertising. ...
How To Take Advantage of the Holiday Slow Down
How To Take Advantage of the Holiday Slow Down by Jeff Mulligan, 2004 Unless you are selling gifts or other Christmas-related items, December can be a deadly slow time of the year. Marketing-related sales can fall off by 50% or more. On the other...
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?
That's called click fraud and it's a major...
Postcard Marketing Your Small Business
One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:
They are...
The Complete Beginner's Guide to Writing Articles.
So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start...
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Know Thyself and Thy Business
Article Title: Know Thyself and Thy Business Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 483, including signature box Category: Marketing Copyright Date: 2003-04 all rights reserved ~~~~~~~~~~~~~~~~~ Publishing Guidelines: Thank you for publishing this article in its entirety, including the resource box. When possible, please notify me of publication by sending either a website link or a copy of your ezine upon publication via email to mailto:joanne@joannevictoria.com . ~~~~~~~~~~~~~~~~~~~~~ Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated, she did so many things. I asked who her clients were. She said she couldn't define them, that she dealt with everyone. I then asked how her business was growing and she said she was losing money, clients and had no referrals.
You get the picture.
If you can't describe yourself, your ideal client and your business in brief, simple language, how is anyone going to hire you or give you a referral? As an entrepreneur, business owner or independent professional, you need to be able to tell advocates, clients and networking participants what you do, how you do it, who you do it for and why they should choose you.
If what you do is help people build their business and how you do it is a) one-on-one, b) training and c) workshops, that presents a clear picture to prospective clients. The next section, who you help grow businesses for, is self-explanatory. The only question remaining is the size of the business. Let us choose businesses that generate up to $2,000,000 in revenue per year and independent professionals who earn $100,000.00 or more per year. Positioning yourself by concept or model removes the stress for you and your clients. Create a model that motivates, excites and attracts. Your model could be that you work with people for a specific amount
of time, say ninety days, for an established fee (received up front!) and you have a predetermined number of conferences with them.
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can connect and feel safe with is essential. If it is presented as "work", they won't hire you. The experience for each of you needs to be rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more definitive statement would be to say you design websites for people who are ready for a revised website; know who they want to reach with this website; and have text ready to serve this audience as well as the resources to pay for your expertise.
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Joanne Victoria works with independent professionals and small business owners who want to streamline their operations in order to achieve more. ~~~~~~~~~~~~~~~ Buy her book, Lighting Your Path! How To Create the Life You Want, here: http://www.JoanneVictoria.com/
Sign up now for Joanne’s FREE monthly e-zine Lighting Your Path!-Discover Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com ~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~. Joanne Victoria – Coach, Speaker, Author Tel:415-491-1344 mailto:joanne@joannevictoria.com http://www.JoanneVictoria.com/programs.htm ~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.
About the Author
Joanne Victoria works with independent professionals and small business owners who want to achieve more and still be true to themselves. Joanne Victoria – Leadership Coach, Speaker, Author Tel:415-491-1344 mailto:joanne@joannevictoria.com http://www.JoanneVictoria.com/programs.htm
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