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10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 2. You could upsell to your customers....
How To Develope Content For Your Ezine Without Having To Write Your Own Articles
Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don’t have enough time to write quality articles? Here’s some good news: You’re not alone! The simple truth is… you don’t have to be an expert...
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1....
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2
Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2 Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this...
Your Killer Ad - Some Killer Facts
Your Killer Ad - Some Killer Facts Copyright [C] 2003 Shahnaz Rauf www.snzeport.com No. This is not another article about attention grabbing, interest generating ads. Just the other day I was on the verge of sending out my weekly Newsletter, when...
 
Lost Time

Lately, there are a lot of articles about how you must publish
your own Newsletter if you wish to succeed in your online
business. Bunk! It just isn't the "panacea" it is purported
to be.

Publishing a Newsletter is a lot of work. Over the years, a
number of publications have come and gone because of several
factors. First and foremost is the lack any meaningful content.
Many are simply glorified ads for their product or service.
People may get them once, and immediately ask to be removed from
the distribution list. If you don't remove them, you face the
problems associated with spamming from your ISP.

A Newsletter going out to a couple of hundred folks, just doesn't
cut it. In order to be a viable process, it must go out to
thousands. It takes a lot of time and effort, to build a
subscriber base and can take years. You must identify your
target market, and point your ezine toward them.

Some offer free ads in their publications to new subscribers.
Sure they might sign up, but how many continue after their ad has
run? If your newsletter consists of an article or two, and the
rest is ads, don't count on an ongoing audience. One of the best
ways to build subscribers is to swap ads with other publications.
This is a "win-win" situation for both.

It also takes a lot of research to create meaningful content.
While many articles are available for reprint, you must cull
through them to find appropriate articles for yours. Just
because someone submits an article to you, doesn't necessarily
mean they are an authority in what they wrote about.

People like original content. If you publish weekly, it is
difficult to come up with fresh content each week. Of course, a
higher frequency of publishing makes it that much more difficult.

Maybe you are a pro in your field. If so, you are a viable
candidate to become a publisher. But you also have to be
literate, and gear your language to your potential subscribers.
Spelling errors, punctuation errors and grammatical mistakes have
no place in a publication. Sure, you might misuse a word once in
awhile, and for example, say site when you meant sight, but you
should make every effort to keep them to a minimum. The absolute
best way to avoid these types of errors is to have some one else
proof your publication, before it is released.

Some advocate the use of


"Notepad" or "Wordpad", which in most
cases is a mistake. If you are going to do any serious writing,
and/or publishing, you must have a decent word processor such as
"Microsoft Word" or "Wordperfect", which will not only point out
spelling errors, but also grammatical blunders.

Others say you don't have to generate income from your
publication. More Bunk! Unless it is a labor of love, in order
to keep your interest at the level it must be, you have to have a
reason for doing so. The newsletter must either drive people
toward becoming a potential customer, or generate income through
the sale of ad space - preferably both.

A common mistake is sending two emails per issue. One is purely
content, and the other is an ad sheet. While ezine advertising
is an extremely effective way for advertisers to get their
message out, an ad sheet is not advisable. People may read the
content portion, and never even open the ad sheet. Others have an
ad section where all ads are displayed in one place, which also
gets skipped over. Neither method is a good way to present ads,
especially for the advertisers.

An effective way to present your advertisers offers, is to
intermix them with the content. But remember, if it is a bad ad,
it won't be acted on regardless of which method is used, so you
must be prepared to help with the content of the ads. If you
accept a one time ad, it is a waste of your time and the
advertisers dollars. It is a proven fact that it takes 5 to 7
exposures before an advertiser can expect results.

Is publishing a Newsletter or Ezine a good way to help you toward
the road to success in your online business? It sure is! But
unless you can give it the time and effort required, you should
consider other ways to make your business grow. Why not search
out established publications that are geared to your target
market, and place ads with them. Sure, it might cost a few
bucks, but isn't your time worth something? Most people can
scrape together the price of an ad, but you can never replace
lost time.

About the Author

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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