|
|
Customer Relationships How To Build Them.
The Gurus all tell us this is the way to sell on the web or this is the way. New ways and techniques are daily mailed to my inbox telling me if I just do this then I will be a success selling on the web. However, the psychology of selling...
Get Your Articles Blasted Across the Web
Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below...
Glossary of Marketing Terms
Even if you have worked in marketing and public relations for years, you may not know the definition of every marketing term. Here's a brief listing of the most recent terms. 24/7 24 hours a day, 7 days a week. AOL America Online. Benefit ...
The First Words Out Of Your Mouth
The First Words Out of Your Mouth. By Jenean Matthews Copyright 2001 Advertising is such an important part of a business. If you don't get the word out about what you're offering you won't make money. There's plenty of opportunity to advertise...
THE PROFIT IS IN YOUR FOLLOW-UP...
© 1998-2004 Thom Reece All Rights Reserved No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system . Notice that I used the word ...
|
|
|
|
|
|
|
|
How To Get Effective Sales Copy For Your Autoresponders
Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising--how to follow-up with interested prospects until they buy.
There are plenty of free or low-cost autoresponder deals available. Multiple autoresponders send ten or more messages automatically. For the person who used to spend their days flipping through a rolodex, this automated selling is a dream come true.
BUT where do you get the sales info to put in your autoresponders. Unless you love to write page after page, filling these labor-savers can be a very tall order.
Here are some strategies for getting good autoresponder copy fast and easy.
Simple 3-letter campaign.
Don't worry about coming up with ten or twelve quality sales letters when you are starting out. You can greatly increase sales with just a three letter multiple autoresponder. More than three letters may be overkill.
Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy. That is about 15% of customers.
Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.
Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven't yet had time to respond."
Then give
them another rundown on your offer. Bring in a fresh angle so it doesn't seem like they are reading the same letter they saw a few days ago.
Borrow good copy from others.
Because good sales letter copy almost always stresses the concerns of the reader, letters tend to be similar. You may be able to find someone in your industry or a related business that has letters you can adapt for your messages (with the writer's permission).
Many letters start with something like: Are you so busy working you don't have time for family and friends? Are you looking for ways to work smarter, faster, with greater profits, while leaving time to have a life?"
This kind of copy can be used to promote a huge number of products and services.
Sending more than three letters.
More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they're ready to buy.
But I'm paying for a ten message autoresponder and I WANT to use all the messages, you say. Make messages six through nine read more like a how-to article or ezine. Give readers helpful information while including your sales message in several brief paragraphs.
About the Author
Kevin Nunley and his team of top writers will carefully create your autoresponder messages. You'll be surprised at his reasonable prices and quick turnaround. See Kevin's 3 and 7 letter packages at http://DrNunley.com/copywriting.asp Reach him at kevin@drnunley.com.
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|