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Build Your Brand Name Online
Nothing helps you make sales like owning your own established brand name. Many times, when you ask someone why they bought from a particular company, their reply is, "I've heard of them." Work to make your name familiar to people in your industry....
Building Relationships Through Your Ezine
Having a business on the internet is different than having a traditional marketing or sales business. When you operate a business from a store, one of the traditional ways of establishing relationships with your customers is the meet and greet...
Get In Touch With Your Competition © 2004
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How to Create A Mini Web Page In 10 Steps
If you are like me and not a 'techie' or web designer, but want to create your own web pages here are the steps I use. First, I use Frontpage2000 almost exclusively and many web designers look down on FP. They like either Dreamweaver or...
"They Just Don't Get It!"
Does this sound familiar to you? Your friend asks you, "What have you been up to?" You say, " I'm into Internet marketing." "What's that?" You then proceed to tell them how you market a product on the Internet. You tell them about headlines, ad...
 
How To Get Effective Sales Copy For Your Autoresponders

Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising--how to follow-up with interested prospects until they buy.

There are plenty of free or low-cost autoresponder deals available. Multiple autoresponders send ten or more messages automatically. For the person who used to spend their days flipping through a rolodex, this automated selling is a dream come true.

BUT where do you get the sales info to put in your autoresponders. Unless you love to write page after page, filling these labor-savers can be a very tall order.

Here are some strategies for getting good autoresponder copy fast and easy.

Simple 3-letter campaign.

Don't worry about coming up with ten or twelve quality sales letters when you are starting out. You can greatly increase sales with just a three letter multiple autoresponder. More than three letters may be overkill.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy. That is about 15% of customers.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with "Successful people are busy. I know you probably saw my earlier messages, considered them, but haven't yet had time to respond."

Then give


them another rundown on your offer. Bring in a fresh angle so it doesn't seem like they are reading the same letter they saw a few days ago.

Borrow good copy from others.

Because good sales letter copy almost always stresses the concerns of the reader, letters tend to be similar. You may be able to find someone in your industry or a related business that has letters you can adapt for your messages (with the writer's permission).

Many letters start with something like: Are you so busy working you don't have time for family and friends? Are you looking for ways to work smarter, faster, with greater profits, while leaving time to have a life?"

This kind of copy can be used to promote a huge number of products and services.

Sending more than three letters.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they're ready to buy.

But I'm paying for a ten message autoresponder and I WANT to use all the messages, you say. Make messages six through nine read more like a how-to article or ezine. Give readers helpful information while including your sales message in several brief paragraphs.

About the Author

Kevin Nunley and his team of top writers will carefully create your autoresponder messages. You'll be surprised at his reasonable prices and quick turnaround. See Kevin's 3 and 7 letter packages at http://DrNunley.com/copywriting.asp Reach him at kevin@drnunley.com.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • is a home business right for you

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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