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Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention. As a nationally recognized TV producer/reporter,...
MLM Training- The ONE Wealth Producing Secret that WORKS in MLM
Network Marketing Training-The One Secret to Building a Massive Wealth Structure in MLM
by Doug Firebaugh
The Ultimate Business Building Goal in MLM.
In this MLM training article, we need to cover one other thing:
What your...
The Fastest List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity. First a little history. The guys who started internet...
The Four Seasons of Publicity - Building an All-Year Publicity Machine
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc....
The Seller’s Creed
I will not make sales. I will make Customers. I will target the heart of my Customer. Never their wallet. My Customer is the lifeblood of my business. Though I may sell my Customers what they want, I will deliver what they need and make their...
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Mastering the Internet's Two Sales Methods
In parts 1 and 2 of this series, we discussed the two methods of
making sales on the Internet, Instant Excitement, and Earned
Association.
Now, the real question is this: How do we Integrate them both
on the same sales site?
First, realize that we are talking about a SALES site here. This
site is strictly created to make the sale. It is not an information
site, and should not be treated as such. The only information it
offers is strictly related to the product or service it is intended to
sell.
To integrate the two sales methods is simple. Construct the
page initially with the intent of soliciting an Instant Excitement
sale. Briefly describe what you are selling, and put in a link to
order. Next, describe the benefits and uses of what you are
selling, and put in a link to order. Then more fully describe all
benefits and uses of what you are selling and put in a link to
order. That creates the Instant Excitement sales page.
After that is created, go back through and look for points of
interest or specific categories of benefits or uses. Ask
yourself, what further information you could give for these
categories. Then, create another page or pop-up window
that offers that further information for each subject. Make links
off of keywords fitting each subject, and also create links to
each of these secondary pages on the menu at the top of the
page.
The goal here is to give the searching visitor more places to go
for more information, without leading away from the main
objective -- the order page.
Another commonly used way of providing further information is
the FAQ or Frequently Asked Questions page. Use a question
format to further explain how your service of product works.
Base these questions off of actual user feedback as well.
One more highly recommended method of keeping interest in
your site is the Auto Responder. Offer an auto responder link
to give people a way to request more information by email.
Sometimes, visitors may be interested, but in a hurry, or short of
cash, or just not in the mood to read at the time. By
placing an
auto responder link at the top and bottom of the page, you may
get visitors to request the information, and be able to follow up
with them even after they leave the site.
Notice, however, that all of these links to extra information still
relate strictly to the product or service you are trying to
sell. Each of these other pages, or auto responder letters,
should still link back directly to the sales site, and the order
link. Always direct all information to the order link. Give
people the benefits of your product or service, and then show
them how to get it.
Offering an ezine subscription related to your business, is the
only non-strictly related link that should be allowed on your
sales site. This will still allow you to keep in touch with your
potential customers and further promote your business.
You may at times choose to link to other sites that have
content that confirms the information you are giving at your own
site. This may be acceptable if the other site does indeed
confirm the benefits of what you are selling, and does NOT
offer the same or similar product or service that you are selling.
If you choose to do this, link directly to the page you want
visitors to see, and be sure to relate how they will want or need
to come back after view this other site. Even then, however,
you are taking a chance by allowing them to leave your own
site. It would be better to just quote the same information and
place it on your own site if possible.
Integration of the two sales methods, Instant Excitement and
Earned Association, will give you a complete sales site that will
appeal to all types of visitors and their own individual ways of
looking at things.
Completing this step will put you much further on the road to
Internet Marketing success.
About the Author
Joe Bingham, editor of the NetPlay Newsletters.
NetPlay brings you Online Business Information, News, and
Opportunities -- with one Unique sense of Internet Humor.
Education and FUN! Free ad to New Subscribers
Visit http://www.netplaynewsletters.com/netplay.html
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