|
|
4 Strategies That Will Help You Develop An Effective Action Plan
1. Your goal Planning a career move is much like mapping your route for a road trip. If you don't know where you are going, you can't decide how to get there, but if you do know where you are going, you'll get there faster. Goals like "Go back to...
How To Build Your Business
Article Title: How to Build Your Business Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 587, including signature box Category: Marketing Copyright Date: 2002-2004 ~~~~~~~~~~~~~~~~~ Publishing...
RSS: The Wave Of The Future For Ezine Publishing
A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers. In fact, Microsoft's plans to add RSS to the new version of their Internet Explorer and Longhorn...
Three New And Updated Ways To Advertise
The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to get the word out about my products and services. I'm...
What Aunt Marge Can Teach You About Ezines
I have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in the family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts just for Aunt...
|
|
|
|
|
|
|
|
Merchandising on the Web and Off
Now that I have several new products coming out in succession, I've been thinking a lot about how best to feature them at my Web site. My thoughts have turned to how supermarkets and department stores highlight certain products, and I've found useful analogies between catching the attention of a customer wheeling a cart up and down the aisles and a shopper on the Web.
Here are some merchandising techniques you'll find in bricks-and- mortars stores and their counterparts on the Web:
1. New products. In stores, these often smack you in the eye when you first walk in. On the Web, popular sites feature new products in a prominent spot on the home page.
2. Seasonal items. My local supermarket places these at the ends of the aisles and in a special interior aisle set aside for barbecue supplies in summer, Halloween candy in fall and rock salt in winter. On the Web, they often are featured on the home page but not centrally, getting less of a spotlight than the new products.
3. Combinations of items. In department stores, you'll often see signs saying, "Buy three for only $25." Amazon.com is currently promoting book titles in this way, bundling two related titles together for an appealing discount, making sales of those items jump.
4. Non-traditional combinations. In supermarkets, instead of simply putting fruit with fruit and condiments with condiments, this involves putting caramel and piecrusts next to the apples and lemons on top of the fish counter. On the Web, this seems feasible at sites selling more than one kind of merchandise.
5. Add-ons. In supermarkets and department stores, these are the impulse items near the checkout counters, and
in shops with personal service, it's the sales person asking, "Would you like a tie to match?" Again, I haven't seen this implemented on the Web, but it seems as if it could be programmed into the shopping process.
6. Customer mailings. At a lot of stores, you can sign up to get notice by postcard of upcoming sales. The online counterpart is pretty common, as with e-mails about cheap flights for the coming weekend.
7. Loyalty programs. Here, a department store promises 10 percent off today if you sign up for our store charge card. A supermarket offers a free Thanksgiving turkey if you spend more than $X,000 all year. Bonuses for buying frequently work well online too, because they can easily be automated.
8. Ads. You'll often see inserts in the local paper announcing the week's specials at supermarkets. Online, the equivalent would be banner ads or ads in ezines announcing promotional prices for a limited time.
David Weltman of Future Now puts it this way: "Merchandising is making sure awareness of your product or service breaks the preoccupation of your shopper and becomes part of his or her buying process." I'd amend that slightly, because good merchandising doesn't always interrupt the shopper's absorption. Put the right item in the right place in your store or Web site and it smoothly becomes part of the shopper's experience. Ka-CHING!
About the Author
Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover and 10 other books. Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients. Details: http://www.yudkin.com/sitereview.htm
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|