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5 Steps To Successful Joint Ventures
Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.
JV's are THE MOST preferred and fastest way to increase sales and cash flows.
It's no longer a secret!
Everyone knows a good...
How To Cheaply and Powerfully Reposition Your Online Business
Copyright © 2005 by Bruce Carlson
It goes without saying that all of us would like better response
and conversion numbers from our websites. This is an ongoing
dilemma which, unfortunately for many of us, remains a dilemma.
It's just...
Making Money Online: What You Really Want To Know
So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to...
Starting your own Ezine or Newsletter
Starting your own ezine or newsletter will be the very backbone of your business! Getting it started on the "right foot" is very important! Take it from me I struggled to understand this and use it when I first started out! You want to present...
Unique Internet Marketing Stands Out From The Crowd
Several years ago, I went whale watching in Bar Harbor, Maine, while on vacation. I remained in the large, central cabin with my poor seasick infant son when a whale was finally spotted. The Captain announced, "Whale to the starboard", and a...
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Merchandising on the Web and Off
Now that I have several new products coming out in succession, I've been thinking a lot about how best to feature them at my Web site. My thoughts have turned to how supermarkets and department stores highlight certain products, and I've found useful analogies between catching the attention of a customer wheeling a cart up and down the aisles and a shopper on the Web.
Here are some merchandising techniques you'll find in bricks-and- mortars stores and their counterparts on the Web:
1. New products. In stores, these often smack you in the eye when you first walk in. On the Web, popular sites feature new products in a prominent spot on the home page.
2. Seasonal items. My local supermarket places these at the ends of the aisles and in a special interior aisle set aside for barbecue supplies in summer, Halloween candy in fall and rock salt in winter. On the Web, they often are featured on the home page but not centrally, getting less of a spotlight than the new products.
3. Combinations of items. In department stores, you'll often see signs saying, "Buy three for only $25." Amazon.com is currently promoting book titles in this way, bundling two related titles together for an appealing discount, making sales of those items jump.
4. Non-traditional combinations. In supermarkets, instead of simply putting fruit with fruit and condiments with condiments, this involves putting caramel and piecrusts next to the apples and lemons on top of the fish counter. On the Web, this seems feasible at sites selling more than one kind of merchandise.
5. Add-ons. In supermarkets and department stores, these are the impulse items near the checkout counters, and
in shops with personal service, it's the sales person asking, "Would you like a tie to match?" Again, I haven't seen this implemented on the Web, but it seems as if it could be programmed into the shopping process.
6. Customer mailings. At a lot of stores, you can sign up to get notice by postcard of upcoming sales. The online counterpart is pretty common, as with e-mails about cheap flights for the coming weekend.
7. Loyalty programs. Here, a department store promises 10 percent off today if you sign up for our store charge card. A supermarket offers a free Thanksgiving turkey if you spend more than $X,000 all year. Bonuses for buying frequently work well online too, because they can easily be automated.
8. Ads. You'll often see inserts in the local paper announcing the week's specials at supermarkets. Online, the equivalent would be banner ads or ads in ezines announcing promotional prices for a limited time.
David Weltman of Future Now puts it this way: "Merchandising is making sure awareness of your product or service breaks the preoccupation of your shopper and becomes part of his or her buying process." I'd amend that slightly, because good merchandising doesn't always interrupt the shopper's absorption. Put the right item in the right place in your store or Web site and it smoothly becomes part of the shopper's experience. Ka-CHING!
About the Author
Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover and 10 other books. Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients. Details: http://www.yudkin.com/sitereview.htm
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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