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Choose Your Own Economy
I don't know about you, but I for one have no intention of suffering an Economic Downturn! Did you ever ask yourself why, all of a sudden, the airwaves are filled with forecasters cries of pending economic doom? Geesh, everything seemed hunky dory...
How To Build A Solid Income With Classified Ads!
The classified ad is the most powerful marketing tool for the new marketer. Even seasoned marketers have kept the classified ad as the backbone of their lead generating system. Why? They're low cost. Produce a high rate of return per...
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
Ten Important Things Not To Forget To Tell Prospects
1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain the extra customers to make up for it. 2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could ...
Three Ways You Can Use Google Adwords For Long-Term Profits
If you know anything at all about Internet marketing, then I’m sure you’re aware of how powerful a tool Google Adwords can be. At the same time, if you’re like most marketers, you’re still looking for a way to really cash in on this fantastic...
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More Adsense Blocks
© 2004, John Calder http://www.TheEzine.net
Google has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don't know, Adsense is the Pay-per-click (PPC) revenue sharing program offered by Google to webmasters who run primarily content-oriented sites. The Adsense program offers a way for these webmasters to generate revenue where they couldn't in the past.
After signing up for the program, webmasters place a bit of code on their web pages where they want to display Adsense. Google's technology determines the subject matter of the page, and displays relevant ads on that page. If a visitor clicks on one of the ads, the advertiser pays Google, and the webmaster receives a share of the proceeds.
One of the biggest changes is that webmasters can now have multiple "blocks" or units of Adsense on their pages. Since the program started, Google has allowed only one block, but they now allow up to three per page. This means webmasters can get three shots for a visitor seeing and clicking on an ad.
The blocks don't all have to be the same format - you can choose from any of several formats available, and all can have different border, text, and background formatting. You are able to specify alternate ads for each unit. In cases where Google's software isn't able to determine a theme to your page, Google will display Public Service ads. However, webmasters can choose to display their own ads, such as for affiliate products, instead.
As with most things, you'll need to test formatting, placement, and other variables to see which combination brings the best click-through rate for you, whether you use one, two, or three Adsense units.
I use Adsense a lot on this web site http://www.theezine.net - Just a slight hint for you.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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