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Anonymous Marketers
Have you ever met “Anonymous Marketers”? If you are a webmaster, or participate in newsgroups or discussion lists, you probably have. Who they are? They are the ones sending you emails beginning with a sentence like, “I got your email address from a...
Creative and Profitable Ways to Use Autoreponders
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large...
Don't let your business bleed to death
Don't Let Your Business Bleed to Death By John Stafford There it is.... YOUR business lying cold on the ground, another company killed before it even began.. Today we are going to cover three fatal wounds to your business and what you can do to...
Internet 101: Hitch Your Wagon to a Star for Internet Success!
It never ceases to amaze me how otherwise intelligent people set up a Website, without any type of plan or clue about how to promote it. Fact is, nowadays, anyone can get a Website. But once you get one, then what? How are you going to direct people...
Share Your Knowledge! Write It And They Will Come!
Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's hard to decide which methods are best for your business. One thing that holds true to all sites is to write...
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More Adsense Blocks
© 2004, John Calder http://www.TheEzine.net
Google has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don't know, Adsense is the Pay-per-click (PPC) revenue sharing program offered by Google to webmasters who run primarily content-oriented sites. The Adsense program offers a way for these webmasters to generate revenue where they couldn't in the past.
After signing up for the program, webmasters place a bit of code on their web pages where they want to display Adsense. Google's technology determines the subject matter of the page, and displays relevant ads on that page. If a visitor clicks on one of the ads, the advertiser pays Google, and the webmaster receives a share of the proceeds.
One of the biggest changes is that webmasters can now have multiple "blocks" or units of Adsense on their pages. Since the program started, Google has allowed only one block, but they now allow up to three per page. This means webmasters can get three shots for a visitor seeing and clicking on an ad.
The blocks don't all have to be the same format - you can choose from any of several formats available, and all can have different border, text, and background formatting. You are able to specify alternate ads for each unit. In cases where Google's software isn't able to determine a theme to your page, Google will display Public Service ads. However, webmasters can choose to display their own ads, such as for affiliate products, instead.
As with most things, you'll need to test formatting, placement, and other variables to see which combination brings the best click-through rate for you, whether you use one, two, or three Adsense units.
I use Adsense a lot on this web site http://www.theezine.net - Just a slight hint for you.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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