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How to Write a Fundraising Letter
This article may be freely published in your ezine, on your website, or in a print newsletter provided that 1.You print the article in its entirety, unchanged, 2.You include a byline and the resource box at the end, 3.You notify the author of intent...
Mr. Geez Is Back In Business! Wanna Know How?
Are you just marketing? I mean marketing just for the sake of generating sales? Sure everybody does it for sales. However, with the increasing online competition, generating enough sales has become even more difficult if not impossible. When did...
My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.
I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words...
Politicians Are Like Car Sales People...
Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn.
First, you need to put aside the campaign rhetoric and focus on the strategy and tactics and there are...
Seven Sure Steps In Building Your Reputation Online
If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one? The answer to that question is what makes branding so much important. Branding is the process, nay, the art,...
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More Adsense Blocks
© 2004, John Calder http://www.TheEzine.net
Google has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don't know, Adsense is the Pay-per-click (PPC) revenue sharing program offered by Google to webmasters who run primarily content-oriented sites. The Adsense program offers a way for these webmasters to generate revenue where they couldn't in the past.
After signing up for the program, webmasters place a bit of code on their web pages where they want to display Adsense. Google's technology determines the subject matter of the page, and displays relevant ads on that page. If a visitor clicks on one of the ads, the advertiser pays Google, and the webmaster receives a share of the proceeds.
One of the biggest changes is that webmasters can now have multiple "blocks" or units of Adsense on their pages. Since the program started, Google has allowed only one block, but they now allow up to three per page. This means webmasters can get three shots for a visitor seeing and clicking on an ad.
The blocks don't all have to be the same format - you can choose from any of several formats available, and all can have different border, text, and background formatting. You are able to specify alternate ads for each unit. In cases where Google's software isn't able to determine a theme to your page, Google will display Public Service ads. However, webmasters can choose to display their own ads, such as for affiliate products, instead.
As with most things, you'll need to test formatting, placement, and other variables to see which combination brings the best click-through rate for you, whether you use one, two, or three Adsense units.
I use Adsense a lot on this web site http://www.theezine.net - Just a slight hint for you.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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