1. I chose a quality site host (thanks again Ken!)
   
   
2. I wrote (and continue to refresh) content relevant to the interest of the market I want to attract
   
   
3. My sites are simple and easy to navigate through
   
   
4. I started a monthly on-line ezine and placed an interactive calendar of events on one of my sites. I allow seniors, caregivers and healthcare professionals
   
   
   to submit articles (free) and to use the calendar to advertise their upcoming events.
   
   
5. I use the internal ‘analyze my site’ program (included with my hosting fees) to determine if my site is ready for both search engine spiders and web visitors
   
   
6. I respond to each inquiry submitted to me, personally. Each request receives one auto-responder message that alerts the person that I have received their request, but will answer it personally and to allow 24 hours for a response. I normally respond before this 24-hour period.
   
   
7. I make it easy to contact me, providing both a toll free number and email address
   
   
8. I write articles and press releases. Some of these services print press releases at no charge and others will charge. Press releases have resulted in my higher placement in all of the search engines! In fact, this has proven to be the smartest thing I’ve ever done.
   
   
9. I offer strategic partnering agreements as opposed to the normal reciprocating links most people do. See my marketing and tools page for examples of this. One company that offers a ‘How to Start a Home Care Business” is listed on this page. In exchange, he has my Certification offer on his site. His web visitors receive a discount on our certification and he will earn a 10% ‘finders fee’ for the referral.
   
   
10. I continue to subscribe and learn from web pros like you.

About the Author

Barbara Mascio, advocate for seniors, can be reached at toll free 877-620-6448 during normal business hours (eastern time) She is a writer, grandmother and a complete web novice.