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'5 Power Tips To Double Your Online Sales'
"How Can I Double My Sales?" - that must be the silent prayer of thousands of webmasters. There are two ways to do it: you can either double your traffic or you can double your conversion rate. Let's say you have a conversion rate of 2% (1 sale...
5 Unusual Ways to Increase Your Profits
(Feel free to use this article in your ezine or on your website as long as you keep the entire article including all website links intact.) Here are 5 tips to help you increase your profits. All 5 work for any business and they won't cost you...
The Best Dating&Love Relationship Newsletter
The Best Dating & Love Relationship Newsletter Vol. 1 Iss. 1 Date August 2003 Distributed by SAYLAVIE.COM *********************************************************** Contents ■ FROM THE EDITOR: Welcome all new READERS!! ■"Does Online...
Three Powerful Ways to Create a Must-Read Ezine
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers. By giving your subscribers a value-laden, benefit-rich experience you can create an...
Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these tips to make yours stand out from the crowd. 1. Include your front cover. People want to see what your book looks like. Color...
 
On Your Honor - 3 Steps to Building the e-Trust Factor

One of the greatest virtues we can possess is to be
trustworthy.

One of the greatest compliments we can receive is that we are
trusted.

Why begin an Internet marketing article with those sentiments?
Simple, because on the Internet trust is everything! I repeat,
trust is everything on the Internet!

Face it, we are not pressing the flesh, face to face with
potential customers. All we have is one very thin and very
short opportunity to begin the process of building trust with
people. NOT starting this process is where most entrepreneurs
(and most of the major companies who have failed online) miss
the cyber-mark.

It doesn't matter whether you are selling brownies, or monster
trucks. You could be writing and selling eBooks or publishing
a newsletter. You could be working an MLM or promoting several
affiliate programs. Regardless of your product or service,
here is how you begin the process of building trust with your
website viewers and potential customers.

1. Credibility Right Outa the Box

It all starts with credibility. If first-time trigger-happy
clickers don't get the feeling right away that you are someone
they can trust, then you might as well save yourself your
monthly dial-up fees, or just start hangin' out in the chat
rooms. Of course, you must also tell them what you have to
offer (features/benefits) right off the top, but once you
capture their interest, start the process of credibilizing
yourself.

I use testimonials as one powerful way to do this. In the
second paragraph of my main website at:
http://www.interniche.net, I've posted a great unsolicited
testimonial. If you don't feel like clicking to see it, here
'tis:
"Rick, you ooze credibility and honesty! Keep up the good
work! You are the cream that rises to the top of the hype,
lies, scammers, etc. Honesty in Internet marketing is becoming
a prized commodity. Thanks!"

If you are in the mood to click, here's a webpage where I've
posted just some of my customer testimonials:
http://www.interniche.net/said.html

Look, I can tell you how great my products are, but when this
many customers do, it establishes a high level of credibility,
and eventually trust when they do purchase my products and
experience the level of customer service I offer. Speaking of
which . . .

2. Value - Sell a MEG but Give a GIG!

One of my favorite quotes is from Bob Proctor: "Quality is not
Expensive, it's Priceless!" I learned this from my early days
in the drycleaning business. I hired and trained the best
people and paid them more than my competitors. I bought the
best supplies and had nice looking and very


clean stores. I
was fanatical about my end product and my customers were only
too glad to pay top dollar in town for my services. Steady
customers were given free drycleaning several times throughout
the year.

A full money back guarantee is critical. No matter *how much*
value you are giving to your customer, failing to offer them a
complete, hassle-free refund on their purchase is a surefire
recipe for cyber-failure. You MUST make them feel extremely
comfortable that you will stand behind your product
unconditionally.

Perceived value (what your customers *think* they are going to
get) is important, but true value is essential and you MUST
give your customers more in value than the dollars you receive
in return!

3. Set Your Sites on Customer OverService!!

Now here's where credibility starts turning itself into the
e-Trust Factor. Say someone has purchased a product that you
ship to them and for some reason, it never arrives. Besides
lending a sympathetic ear and re-shipping the order right
away, what else do you do? Of course, you give them something
valuable, for FREE! My products are digital but whenever a
customer has had a real struggle downloading (usually their
inexperience) I provide them with a great report that I have
just for this purpose. You should see the positive reactions
when I do this!

Something else. Give refunds with a smile. Hard to do
sometimes, but not only have I had refunded customers purchase
new products, I know for an Internet fact that they have told
many people about the fast and friendly refund they received.
Positive word-of-mouth can go a long way to building the trust
factor.

Here's a fundamental rule of mouse: Stay On Top of Your Email!
Perhaps the greatest way of building trust with your customer
is to let them experience the fact that you are there for
them, and as close to the speed of light as you can! From my
own direct experience, my customers and resellers are simply
amazed when they receive the fast (often instant) and friendly
email support I provide. Kind of a sad statement on the
general state of customer service on the Internet I'd say!

In closing, I guarantee that if you follow these 3 powerful
steps you will witness a dramatic increase in sales because
you have built the e-Trust Factor.

Remember, you are On Your Honor!

About the Author

Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates:
http://www.iditplates.net

Subscribe FREE to The Mirror - Your E-chievement Ezine:
http://www.themirrorezine.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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