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Please Unsubscribe Me

PLEASE UNSUBSCRIBE ME
By Luther Powell

"Unsubscribe me"
"Please remove my name from your list"
"It is not what I wanted, take me off"
"I didn't subscribe to this, remove me"
"I'm not interested in an old man's tales. Take me off your list."
"I don't have time to read all of this email."

These are some of the messages I received from those who want
to unsubscribe. These are the nice ones. I have not listed the "nasty" ones. They are messages that no publisher wants to see.
We work hard to get new subscribers, and then we shutter when we receive a message from one asking to be remove.

Why does one unsubscribe? There are many reasons. It may be
they do not like the newsletter. If so, they have the right to be
removed from the mailing list. I learned long ago that you cannot
please everyone. I am sure it is not because there is anything offensive in it. However, one unsubscriber informed me that she
was a woman and did not want to read a man's point of view.
Perhaps, that was offensive to her.

A few have complained about there being too many ads. I agree
with them, but what am I to do? Free ads are offered in order to
get new subscribers. They are the life blood of a newsletter. Try
publishing one without free ads and let me know how successful
you are. If I could publish a newsletter without offering free ads, I
would gladly do so, but it would soon fail. I try to overcome the
dislike of free ads by publishing a part 2 each week, containing
free subscriber ads. However, I made one BIG mistake this past week. I imported 132 new subscribers into my mail server and
two hours later sent them part 2 without sending part 1 first. I
know you don't have to guess what happened. I received 41
unsubscribe notices within 12 hours. I am still wringing my hands
over that error. I learned a good lesson. I WILL NEVER DO THAT AGAIN!!

It would be wonderful if we could publish a newsletter like
the offline publishers do. Fifty-two issues a year for an annual fee.
I don't think we would have many


subscribers online if we charged
a subscription fee, e.g., $12.00 annually. I would have to stop
publishing in about two weeks.

How about those who say they do not have enough time to read
the newsletter? I can understand those who work at a 9 to 5 job and have evening chores to do. But, why did they subscribe in the
first place. Oh well, the customer is always right, and subscribers
are my customers. Don't ever forget that. I am afraid that some of
those who publish ezines and/or newsletters have lost sight of that fact.

Some have sent some "nasty" emails when they unsubscribe. I will not repeat them here. But, why do they take it out on an old man?
Is it because I am almost bald? Or because I have to wear false teeth? One went as far as using profanity! However, that doesn't
bother me. I spent five years in the Marine Corps during WWII, and you can't use any profanity that I haven't heard. I just feel
sorry for them and I pray for them. That is what my Lord taught
me to do. I just say "Forgive us of all our trespasses, as we forgive
those who trespass against us."

What can I do about all of this? Nothing! I simply write each one
and tell them I am sorry to lose them and I will be happy to have
them join our newsletter family again. You cannot do anything else.
And I assure you that this pays off in the long run. I have had one
unsubscriber come back after receiving my farewell message. That
subscriber will be a loyal one and stay with me. I can count on that.

So, if you publish a newsletter or ezine, you are going to get unsubscribe notices. Just write them a nice letter and say to
yourself, "NEXT!"
_______________________

Article written by Luther Powell
Webmaster: http://www.papalou.net
Home of low cost ads to 7500 subscribers
Subscribe at: Papalou@bellsouth.net?subject=Subscribe
http://www.Papalou.net


About the Author

Luther Powell is a 79-year old disabled retired educator and minister. He publishes Papalou's "A Poor Man's Newsletter" with over 7500 double opt-in subscribers.

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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