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EXPLODE Your Sales With Solo Ads!
The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people that have requested to receive those publications. ...
Internet Marketing Idea: Publish an Ezine
Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is...
MLM Training- The Secrets to Deciding Who You will become in Network Marketing
by Doug Firebaugh
The MLM Factors for Maximum MLM Success.
There are many factors that impact Success in life. And that is true for MLM and Network marketing as well. There are also factors with any good training program, and these...
Two "Must's" in e-Marketing
-Must make them see you in 60 characters or less. Where do you advertise? Links, FFA's, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In the ocean of ads, you...
Why Should I Write Ezine Articles? How Do I Do It?
What's an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers.
An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to...
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Postcards With An Edge (7 Ways To Use Postcards In Your Marketing Campaign)
They make a bigger impact than email, are more cost- effective to send than letters, and get instantly read by recipients because they stand out from a plain bundle of envelopes.
This is the wonder that we call POSTCARDS, and many marketers haven't yet used them as effectively as they actually could.
Here are 7 ways YOU can use postcards in your own marketing campaigns -- and increase your chances for better sales and higher profits:
1) Use It As A Sales Letter
When you have a special offer in mind -- AND a list of specific clients who will appreciate a nudge for unique opportunities -- then send your announcement through a postcard rather than a fax, letter, or email.
Postcards are easy to read, instantly giving your prospects all the information they need in one quick glance.
Plus -- when designed attractively enough -- they stand a much better chance of being kept on as bookmarks & keepsakes, compared to the more disposable paper faxes & email print outs.
2) Use It For Your Press Release
Do you want your press release to stand out from the flood of faxes & emails that media people often face in front of their desks?
Then send them your news release teaser & photo on a brightly colored postcard...
...Just make sure they can easily contact you once they perk up & take notice.
3) Turn It Into A Newsletter
This may be a bit more expensive to maintain than an online mailing list, but with everyone now getting at least 5 ezines in their inbox everyday, it could come as a relief (and a welcome surprise) to have a newsletter coming in through the mailbox for a change.
Postcard newsletters are especially effective for keeping in touch with clients who've already made actual purchases from your company.
Besides the fact that they are more likely to respond to marketing messages from you, you can also work in the cost of postcard marketing into any subscriptions/purchases they make, making your campaign profitable AND economical as well.
So what kind of articles / information can you cram into a regular postcard-sized mailing?
Recipes / Activities -------------------- Whether it's for cooking, crafts, or some other hobby, step-by-step instructions for a new & creative activity will appeal to anyone aged 3 to 93, especially if it targets their specific interests.
This kind of newsletter becomes particularly profitable when your company sells most of the materials needed for each activity -- you can package each set of materials into a complete do-it-yourself kit, ready for ordering through the web, fax, or phone!
Tips & Ideas ------------ Useful for any business that provides a service, the "tips & ideas" newsletter serves you best by making you more dependable and approachable to clients -- the two qualities that will inspire their loyalty to your company and YOU.
Inspirational Stories --------------------- Turn client testimonials & experiences into inspiring stories, and you will have the kind of content that makes people feel positive about doing business with you.
Send out this content in the form of convenient-to-read postcards -- and more likely than not, your recipients will be sharing their mail with other people, too!
4)
Make It Your Brochure
Who says postcards are only supposed to have 2 sides?
If you print your company information on card stock that's double the regular postcard size, you can fold it in the middle and -- viola! -- you get an instant 4-panel brochure to carry around or send through the mail.
On the other hand, there is no hard-and-fast rule that says effective brochures have to be multi-paneled, either. A 4½ by 6 inch postcard can carry 2 medium sized images, prominent recipient & return addresses, plus 325 words in 10 point Arial font -- which may be more than enough to invite new clients to try out your service.
5) Send A Series As A Mini Course
Taking off from the idea behind successful correspondence courses & schools, you can offer to teach a special skill / expertise through a series of postcard-sized modules -- otherwise known as the postcard mini-course.
Whether you're sending them as a free service or as a purchasable product by itself, the postcard mini-course appeals to busy "students" who can't make time for longer instructional materials, but are attracted to the idea that they can still improve themselves on a regular basis.
(Which practically describes most busy business owners & internet marketers. :-) )
6) Design Them As Tickets or Coupons
We've already seen theater & concert tickets designed in the size of a regular postcard; maybe we've even kept them as souvenirs because we just couldn't bear to throw them out.
We can use this same "special event" appeal when we send postcards designed as tickets or coupons to our most valuable clients, offering them unique discounts or inviting them to an "online event."
Even after your sale/event is over and done with, chances are they'll still keep your postcard close, reminding them of you & your services for many months to come.
7) Finally -- Why Not Turn Postcards Into A Marketing Kit?
One graphic arts company did just that: they designed their entire marketing message using high-impact inspirational quotes on a set of 7 postcards, then bound the cards in ribbon before presenting to prospective clients.
On one side of each card they showcased the inspiring quote, then inserted a small statement underneath about how the quote describes their company.
On the other side of the card they used the same inspiring message as a jump-off point to discuss one of their specific abilities / achievements, ending always with their full contact information.
Each quote was powerful enough to encourage clients to display the cards on their company bulletin boards -- and their strategy practically made their marketing kit as welcome to their prospects as valuable gifts.
Whether you've used postcards before or are just about to try and see how they'll affect your sales, remember that any marketing strategy can only be enhanced by your own creativity.
So jumpstart your imagination and add your own ideas into postcard promotion -- and all your efforts are sure to get that winning edge!
© Tatiana Velitchkov
About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com, the FortunesEzineWeekly at www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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