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7 Quick Marketing Tips To Uplift Your Profits
1. Publish an ezine. Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers. Get more people to join your ezine by offering a bonus for subscribing...
Attracting Good Affiliates
Attracting Good Affiliates By Jerry Lunsford Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good...
Tactics for ezine Promotion
hi there Have you ever put together an informative and interesting newsletter. Then your current subscibers tell you that there are pleased to tell you how much their enjoyed it, then ask yourself why you are having so much trouble getting new...
Top 15 Ways to Promote Your Website
1. Get a high Page Rank in Search Engines. It is important to optimize your website for best results: Title Meta Tags should include your website's top keywords. For example, if you have a Hawaii travel site it should include the keywords: Hawaii...
Work Hard Wisely For Success
This past week, I had another ezine publisher contact me and ask if I would be willing to do an interview for an article he was writing. I am telling you this because one of the questions he asked got the light bulb blinking. The question "How did...
 
Powerful Lessons From A $20 Bill

Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned that there were no strings attached. You would have thought everyone would be raising their hands wanting the $20 bill.

That isn't what happened. Less than half the people raised their hand.

I gave the $20 bill away and stood in silence. It wasn't a long silence but a silence where everyone expects to be hearing you talk is long whether it's 10 seconds or several minutes. I was waiting until I saw a few audience members began fidgeting.

Then one women spoke up. “Darn, I could have used that $20 for gas today.” You guessed it, she was one of the hesitant ones.

My topic was on marketing. The exercise demonstrated that even when we market from the truth with no strings attached and even though we totally think of the customer first, many people perceive, assume, that there is going to be a catch to the offer.

This is a powerful lesson when you are expressing your offer, whether it's written or verbal, the majority of the people reading or hearing it are going to be thinking with an “it's too good to be true” mentality.

This means that whenever you are preparing any type of marketing material you need to see your offer from this perspective.

The following day I again spoke to another group. This time the audience was all women. I opened again with another $20. Only this time when I mentioned that there were no strings attached, I said it more


powerfully - meaning more vocal variety - repeated it as if it was written in bold print and stated there were absolutely no strings attached. The word “absolutely” was set off with a mild hand slap.

Every hand raised.

The lessons learned…

Whenever you make an offer you absolutely have to make sure you tell whomever you want to buy into whatever your offer is conveying what's involved on their part. I'm talking about what will they loose out on if they pass up this opportunity. It could be a tank of gas or even lunch with a friend. It doesn't always need to be something big and bold.

Another lesson learned was that in the first audience, the majority of the people raising their hands were women. This demonstrated that women are more likely to jump on an offer than a man. This also says to me that women are more willing to take a gamble than a man. Hmmm, that's fuel for thought the next time you make an offer, isn't it?

What else does this exercise tell you? How would you present your offers differently? Here's your assignment. Think on this for a few moments and look at one of your offers and then ask the questions that keep your audience's hands down and make sure you are addressing each one of them.

(c) Copyright 2005, Catherine Franz. All rights reserved.

About the Author

Catherine Franz, writer, speaker, marketing master,
specializes in infoproduct development. More at:
http://www.MarketingStrategiesToGo.com and
http://www.AbundanceCenter.com. Including articles
and ezines.

 

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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • is a home business right for you

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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