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Are Marketers Musicians?
© 2004, John Calder http://www.TheEzine.net Almost everyone has tried to play a musical instrument at some point. There were always a few around who seemed to have a natural talent, while the rest of us (and our families) had to struggle through...
Email is great! Or IS it??
Isn`t the power of email wonderful? It comes in all shapes and sizes, and it`s virtually instant. There`s plain text, there`s HTML, there`s even something called "rich media". Email can be used in many ways to market online. Frequent bursts of...
How to Find the Right Ezine, or Website, for your Ad
Great copywriting is one thing. But, what do you do with the ad after you've finished it? For a lot of us it's go to the first ad co-operative we can find and place our ad in several different ezines at once and hope for the best. But, is that a...
THE PROFIT IS IN YOUR FOLLOW-UP...
© 1998-2004 Thom Reece All Rights Reserved No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system . Notice that I used the word ...
Why No One Buys From Your Site!
Like most online entrepreneurs, the main reason you created your web site is so you can make some money online. And like most online entrepreneurs, you probably know how depressing it can be to have spent your life savings on your site or products...
 
"Prime the Pump"

Anyone who has a well, knows you have to "Prime the Pump" before
you get any water. In order to prime the pump, you have to give
it a little water so you can then pump out a lot. Well, the same
is true in business - any business, but especially so on the web.

Assuming you have a good product that is reasonably priced, how
do you market it to turn a profit. Some believe that if they
"throw up" a web page the world will beat a path to their door.
Others follow the no cost advertising route.

If you were walking down a dimly lit street, and someone you
never met, walked up, and offered to sell you a valuable watch
for $15. What would you do? If you're like me, you'd say,
"thanks, but no thanks". Why do some people think they can do it
on the web and it will work.

In order to succeed in business on the web, you must become
known, and you are competing with some "heavy hitters", who have
very deep pockets for advertising.

The web does one thing however for the small entrepreneur - it
creates a level playing field. There are plenty of niche markets
where you can advertise at a very low cost.

Let the "heavy hitters" spend their megabucks and forget it - you
are not going to compete in their arena. While they are spending
their advertising dollars on ads that reach hundreds of thousands
with a minimal return, you can target your market and maximize
yours.

How do you get known? First - throw away the free email account.
Second, get your


own domain. There are companies competing with
Network Solutions, and you can register your web site for as low
as $13.50 - and then get a "no frills" web site for about six
bucks a month with your own email accounts. Have we reached the
bottom of your pockets yet?

If so, you may wish to consider another line of work.

Next - find a few Ezines or Newsletters that have a decent
circulation in the market you wish to target. Remember 5,000
subscribers that are in your target market, are far better than
100,000 that are not.

Finally, place an ad in those that match your business. Forget
one time ads; they don't work. Get your ad in their face for at
least seven issues - the more the better - they will get to know
you.

If you can't afford a minimal advertising budget, you're not
really in business. That is called a hobby. Are there some free
ads that work? Sure, but you can bet your life they can't be
submitted "by the thousands", so forget the automatic submission
software - you're just wasting your money.

Have you "primed the pump"? If so, you can expect to get some
water. Like any good business, if you reinvest your earnings in
additional advertising, soon your cup will overfloweth.


About the Author

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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