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Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
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How to Start a Flood of Subscribers in Five Days
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Promoting Your Web Sites in the Dirt World

© 2004, John Calder
http://www.TheEzine.net

Internet entrepreneurs are familiar with all the ways you can promote your web sites and your business online. Writing articles, paid advertising, posting to forums, cross-promoting, JVs with others, etc. Are there good ways to promote those same businesses in the offline world?

Chances are that no offline promotion will have the same reach, for the money spent, as online promotions have. The Internet offers a medium to target specific audiences very easily, rivaled perhaps only by direct mail and specialty print advertising. When measuring your promotion efforts, it's all about the conversion rate. Generally, you want to convert a higher percentage of a narrow audience, rather than a small percentage of a 'blanket' audience. Unfortunately, most dirt world promotion opportunities, including radio and newspaper, tend to convey their message shotgun-style, covering a wide and diverse marketplace.

A lot of your offline success will be determined by the type of online business you operate. If you sell products and services to other marketers, for example, you stand very little chance of successful


offline promotion, except perhaps at a marketing seminar. However, if you run, for example, a computer parts business online, it may make sense for you to team up with and co-promote local computer user groups, electronics swap meets, auctioneers, and even some computer retailers that don't offer parts or service. That's a very natural blend of offerings, among non-competing entities.

If you are fortunate enough to find such events, your main concentration should be on building your own mailing list first, or failing that, creating a shared list between you and your offline partner. You can offer premiums, incentives, and giveaways if you'd like, but don't just hand them out. Get a name and email address in exchange. If you do this, be sure to comply with CAN-SPAM and other applicable laws.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
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OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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