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10 Incredible Ways To Keep Your Sales Soaring
1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. 2. Make your web site load much faster by cutting down on banner ads and start using more...
5 Powerful Ways To Reduce Your Learning Curve
It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process. Even the top marketers continually try to learn and or improve on their existing...
A Proven Link Building Strategy To Boost Your Site's Popularity
Step One: Create a content rich niche web site, narrow in scope with less than ten high potential keywords and with around twenty to thirty relevant secondary keywords. Step Two: Locate and make contact with other site owners who's site has the...
Marketing Your Articles and Newsletters!
In the last year I have learned more about marketing, than I did in 2 years of classes. I'm not sure if they have started yet, but our higher learning institutions should have specialized courses just for marketing on the internet, if not ezine...
Write an Ezine? But I Don't Know HOW!
Copyright © 2003 Priya Shah If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine. So are you publishing and ezine? If not, why? Is it...
 
Promoting Your Web Sites in the Dirt World

© 2004, John Calder
http://www.TheEzine.net

Internet entrepreneurs are familiar with all the ways you can promote your web sites and your business online. Writing articles, paid advertising, posting to forums, cross-promoting, JVs with others, etc. Are there good ways to promote those same businesses in the offline world?

Chances are that no offline promotion will have the same reach, for the money spent, as online promotions have. The Internet offers a medium to target specific audiences very easily, rivaled perhaps only by direct mail and specialty print advertising. When measuring your promotion efforts, it's all about the conversion rate. Generally, you want to convert a higher percentage of a narrow audience, rather than a small percentage of a 'blanket' audience. Unfortunately, most dirt world promotion opportunities, including radio and newspaper, tend to convey their message shotgun-style, covering a wide and diverse marketplace.

A lot of your offline success will be determined by the type of online business you operate. If you sell products and services to other marketers, for example, you stand very little chance of successful


offline promotion, except perhaps at a marketing seminar. However, if you run, for example, a computer parts business online, it may make sense for you to team up with and co-promote local computer user groups, electronics swap meets, auctioneers, and even some computer retailers that don't offer parts or service. That's a very natural blend of offerings, among non-competing entities.

If you are fortunate enough to find such events, your main concentration should be on building your own mailing list first, or failing that, creating a shared list between you and your offline partner. You can offer premiums, incentives, and giveaways if you'd like, but don't just hand them out. Get a name and email address in exchange. If you do this, be sure to comply with CAN-SPAM and other applicable laws.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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