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5 Ways To Lose Your Ezine Subscribers
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Web site promotion should start with search engines. Next comes your opt-in...
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The Complete Beginner's Guide to Writing Articles.
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Proof That First Impressions Really Do Count!
Want to hear something that will really blow you away?
When I heard this tale I literally jumped in the air and shouted, "YES!" because I had discovered the reason why so many people are DOOMED to failure... before they even start!
Hopefully after you've heard this short story, it will have the same impact on you. In the next 500 or so words, you'll discover why 95% of people fail in Internet Marketing and why YOU MUST follow this simple principle to succeed. Ready?
Ok, so let's begin....
Allow me to introduce you to Terry, a window sales man from England. If I take you back about 20 years, you'd know Terry as a complete newbie... a not-long-since teenager who was wet behind the ears in just about everything that he attempted.
The kind of person who couldn't sell false teeth to his own Granny, let alone compete with the other sales men in the industry. You know, the kind who could sell snow to Eskimos.
So to add a twist to the scenario, Terry's boss decides to send him out on a practical field trip on his first day. He throws him right in at the deep end by asking him to visit an interested prospect at the posh end of town... where the big money is in Windows/Double-glazing sales. So off he goes..
He's as nervous as hell. With his hands shaking and his knees nobbling, he approaches the front door and thuds the door knocker several times. An oldish woman approaches and after his first shaking introduction, she invites him in.
He stays there for over 3 hours.... after dozens of cups of tea and mounds of biscuits, the woman signs a contract and purchases over £7000 worth of windows (that's over $11,000!)
And Here's The REAL Kicker....
The woman had already spoken with 6 other dynamite
glazing salesmen that week... and ALL of them offered a cheaper quote! That's right - Terry's price was the MOST expensive. He was also the most inexperienced sales man there ever was.
So what happened in the background, and moreover, how can you replicate these powerful sales abilities to step up a notch on your own profit ladder? Here comes the secret....
The woman said, "She liked the young lad more than the others".
That's ALL there been to it. She didn't care about the extra expense. Even the other slick salesmen couldn't persuade her to pay LESS than this young chap was asking for.
The truth is, this lad's first impression shone brighter than any of the sales talk the others subjected the old woman to. First impressions count, and this young lad's courtesy attitude, politeness and likability are what closed the sale.
Not the sales hype. Not the low prices with the gigantic over-hyped benefits. But the actual 'personality' and 'impression' that the kid gave was all that was required.
If you market your own products and services on the Internet, consider what impression you're giving to your prospects. If you appeal to them, then you've already done half of the work. If this means redesigning your website, then so be it.
If this means going out of your way to be polite, helpful and give the best possible shopping experience, then so be it.
Is it really too much work to secure your own sales? I'll leave you to ponder on that thought.
About the Author
Gary Hanley is ready to amaze both you and your prospects right now. Your online sales will shoot through the roof! Curious? Be AMAZED by visiting our exciting new site at: http://www.int-resources.com/gfhstart.htm mailto:gary@ezine-traffic.com
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