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Publishing Your First E-Mail Newsletter
I've been an "e-publisher" for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way to market your Web site. But getting started takes planning, hard work and commitment.
First, you need to decide on the subject of your E-zine. The subject, ideally, should complement the subject of your Web site. Next, you need to establish a schedule for sending out your publication (e.g., weekly, monthly, quarterly), and then, more importantly, you need to meet your deadlines.
To ensure your E-zine gets read, it is crucial that you provide information that is original, informative and beneficial to your readers. You need to make your readers hungry for your content. Your content, however, is not your only consideration. You also have to consider the format you send your content in.
When I decided to publish my first E-zine in 1999, I copied ideas from the E-zines I liked and respected. There are thousands of E-zines on the Web, but the really good ones are rare gems, because they are formatted nicely, contain no spelling or grammar mistakes, are professionally written, provide original content that you won't find in ten other E-zines, and they are fun to read.
One of the first mistakes I made when I began contemplating the design of my E-zine's template was to use my word processor. Although the formatting stayed true in Outlook Express, when I viewed the newsletter in AOL, it was a mass of unformatted text that ran on forever with funky characters and was completely unreadable. I was aghast. With my "tail between my legs," I sent an apology to my subscribers and immediately scrapped my word processor for E-zine publishing.
For your E-zine to display correctly in e-mail, you cannot rely on word wrap. When I edit my e-mail newsletters, I manually insert line breaks at 65 characters. It's a pain, but it is the only way to ensure your e-mail is readable in all e-mail packages. Otherwise, your reader ends up getting a long, rambling e-mail message with no line breaks that makes no sense.
Although HTML newsletters are becoming more and more popular, I still opt for the good, old-fashioned text format. If you want
to offer HTML newsletters to your subscribers, that's cool. Give them the option. But if they're using an older e-mail client that doesn't support HTML, you might as well delete your message before you send it, because they won't be able to read it.
I recommend formatting your e-mail newsletter as a text file. Do not use word processing functions, such as bullets, bold face and italics, because the formatting is lost if your reader's e-mail software doesn't support rich text.
Instead of MS Word, I use a text editor called NoteTab Light to format my E-zine. It's a free download and works great because you can set your margins to 65 characters (or whatever you choose) and NoteTab Light does the line breaks for you with a few keystrokes.
To download NoteTab Light, visit http://www.zdnet.com/downloads/stories/info/0,10615,24530,00.html
NoteTab Light is highly customizable. To change your user settings, click on View > Options >. Take a look at all of the settings and configure to your liking. To configure the column wrap, go to Documents, check "Wrap to Column" and put 65 in the box. Then when you close out of there, click Document > Update Column Wrap, and, poof, your document will be correctly formatted at 65 character per line. (Note: You may need to make minor revisions to your layout, but it's easier than retyping.)
Once you have a format that meets your specifications, I recommend that you set up a template to use in NoteTab Light for future issues. It'll make your job much easier and quicker. I use templates for everything, including my e-mail newsletters.
For more information about e-publishing, visit the following resources on the Web:
Email Publishing Digest http://epdigest.com/
Ezine-Tips.com http://ezine-tips.com/
About the Author
Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at http://www.glasspoole.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
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www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
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emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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