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Radio Interviews - How to get them

Radio Interviews - How to Get Themby Ben Botes

By: Ben Botes, Copyright 2003 - 2004 www.My1stBusiness.com

The complete article together with preactical excersises and
Coaching tips can be found at www.my1stBusiness.com

Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.

The media is hungry for business stories. But sometimes it seems that the business community doesn't’t blow its trumpet often enough.

If you get the opportunity to talk about your business in the press or media, it’s important to get it right. Getting on the radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.

Do your homework

You need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answer the following questions:

Which radio show will be interested in me/my product/service?
Who are the audience that I want to speak to?
Why will the radio show host want me as a guest?
Are there any current news issues that I can align my interview with?
Do I have a special offer or piece of new news that I can offer?
Do I have any contacts that can assist me with gaining an interview?
Which interviews have I heard that was similar to mine?
Which other questions should I be asking myself here?
Nothing kills your chances better that approaching a talk show with an idea that doesn't’t resemble the style and content of the show. If you know what type of topics the program focuses on you can tailor your pitch, and raise the chances of an appearance.

Be news worthy

Getting yourself onto a radio program is like any other sales call; you don’t want to ring a potential prospect at their busiest time. It’s much better to find out when they normally take calls. If your subject relates to a topic that is


currently in the news your chances of getting on are clearly improved – so ride a news wave. If you can demonstrate past experience in speaking engagements, lecturing, etc., the producer is more likely to take a shot at your appearance. If there’s anyone who can provide a testimonial, your credibility will be enhanced.

Be prepared

Prepare yourself for the conversation with the producer of the show you want to target. Try your approach on someone you know. If you can’t get their interest, there is a good chance your idea will fall flat with a producer. Some experts recommend sending a pitch letter first and then following up a day or two later. This can work, but if you speak to the show’s producer directly, you will be able to sell the idea at that point, as well as demonstrate your ability to engage an audience. Remember that you’re selling, so the more excited you are about your project the more likely someone else will be sold on it.

Follow-up

Always follow up on interviews. Add a unique code or e-mail address if you are able to. This will help you in tracking the response from the specific interview.

Always keep in contact with the host or organiser of the show to ensure that he/she thinks of you in the future when opportunities present itself. You may be more likely to get an interview or article publishes in the future if the first one went well or if you have build a good relationship with this person.

Ben Botes is the head Coach at www.My1stBusiness.com
a web portal dedicated to 1st time business leaders and
entrepreneurs. Visit the site for hundreds of free Micro Modules,
Teleclases, Resources and Coaching designed for you to
succeed with your business.

You are free to reprint this article in your ezine or
ebook, or on your website, as long as the contents in the
article and the resource box are not changed.

About the Author

en Botes is the head Coach at www.My1stBusiness.com
a web portal dedicated to 1st time business leaders and
entrepreneurs. Visit the site for hundreds of free Micro Modules,
Teleclases, Resources and Coaching designed for you to
succeed with your business.

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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