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Informative Articles

Enough About Me. How About YOU?
One of the biggest marketing mistakes I observe constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU. I cringe with disgust as I notice how enthralled these companies are with themselves. For instance, a...
How To Build your own Highly Targeted Opt-in List
Follow-up and building good relationship with your targeted prospects is a key to success for every online business. Focusing on providing useful information that could really help your subscribers who are looking for answers to their problems,...
How to: Get more ezine subscribers
You have a website which offers a free ezine. Your visitors are interested in the products and services that you offer. So why doesn't everyone sign up to receive your free information? So far, internet professionals have been able to narrow...
Top Ten Reason to Publish an Ezine AND a Blog
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Why No One Buys From Your Site!
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Responsible Advertising

RESPONSIBLE ADVERTISING

Does that sound boring? If so, stick with me—it gets better!

Some years ago Bruce Barton shared this story:

"One day when I was young in advertising, I slipped a piece
of paper into my typewriter and wrote an advertisement for
a life insurance company. It was addressed to young husbands
and fathers. One of the coupons received in reply came from a
traveler in Rio de Janeiro, whose home was in New Jersey.
He was 38 years old, married, and the father of three children.
He wanted information on a policy that, in case of his death,
would guarantee his family an income of $3,000 a year."
(I told you this was written some years ago!)
"On the man's return to New Jersey, the policy was
written and the first payment made. A few days later
he went to his dentist to have a wisdom tooth extracted.
Somehow the cavity became infected, the infection
spread and he died.

"That incident made a deep impression on me. Many
times in the intervening years I have been reminded
that somewhere in New Jersey there are a mother and
three children, now grown up, who, without the slightest
suspicion of my existence, have had their whole lives
changed by the fact that one day I put together some
words that were printed in a magazine, and read in a
faraway country by their husband and father, who was
influenced to do what I suggested.

"It is a terrific power we wield, we men and women in
advertising; it needs to be handled carefully, truthfully,
sometimes even prayerfully. It is one of the most potent
of all the forces that, for better or worse, can influence
and change human lives."

Mr. Barton deserves kudos for his recognition of the kind
of power that advertisers and marketers possess. And while
we are recognizing that power for the tremendous force
that it is, we also need to be sure that each of us is wholly
aware of the awesome responsibility that accompanies this power.

First and foremost, advertising should be truthful and make
every attempt NOT to mislead the reader. Never ever lead a
reader into thinking they are to receive one thing, when—in
brutal


fact—they are to receive another, whether that refers
to quality, quantity, color, texture, appearance, brand, or any
other variable.

Honesty allows for clean, mutually beneficial transactions.
It benefits the seller by resulting in a core of satisfied customers,
who become repeat customers, because of the positive trust factor.
It results in fewer merchandise returns, and, consequently, bigger
profits. It benefits the buyer by giving him a merchandise source
that he can trust in all areas, with the ability to rely on the word of
the seller time after time, with no hassles and the safety of
completely guaranteed satisfaction with his purchases.

Next, realize that you have the power to change lives
with your words!

Words ARE powerful! (After all, God used them to create
the universe!) They are one of those powerful, invisible
forces in the world, along with electricity, love, etc. Do
NOT exaggerate in your ads. Tell the exact truth.

If you are recruiting people for a business opportunity,
don't tell them they're going to be making $10,000 a
month, when that is going to be solely dependent on
their own efforts. You may state that it is POSSIBLE,
but don't mislead them.

Avoid hype headers: "I'm Making $5,000 a month on
the Internet—You can, too!" is better than "Make a Mint
Online!"

Truth in advertising carries many other more subtle
benefits, which time and space do not allow to be pursued
at this time, but, rest assured, all those subtle benefits are
even more beneficial to both seller and buyer than the more
obvious ones mentioned above.

Along those lines, dear readers, if any of you respond to
any advertisement you see in ’elf Expressions Ezine and find
that advertisement to be less than truthful, please email this
publisher at once with the complete details, and if those
details check out, we'll no longer publish that ad.


About the Author

Feel free to reprint the above article with this info intact:
Article penned by Mary Wilkey, publisher of 'elf Expressions
Ezine: http://elfexpressionsezine.com
To subscribe, email subscribe@elfexpressionsezine.com

 

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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
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E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Asian American Movement Ezine
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • its up to you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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