|
|
8-Ideas for Adding Prosperity to a Small Business
Discover how to market and maneuver the profitability of your small business. Running a small business could be so much easier if prosperity was a matter of adding water. The formula would be concise. Aside from a drought, there would not be much...
How To Advertise Your New Business in Four Easy Steps
Are you starting a new business? Congratulations! Millions like you are putting up their signs and welcoming customers for the first time. With the economy swinging upward and even the smallest business empowered by the Internet, there has never...
How to Explode Your Internet Profits Like a Firecracker
Why is profiting on the Internet so hard for most people? If there is so much money to made, why do so many continue to struggle? There are secrets to profiting wildly online, and I assume you’re as deserving as the next person, so what rationale...
How to: Get more ezine subscribers
You have a website which offers a free ezine. Your visitors are interested in the products and services that you offer. So why doesn't everyone sign up to receive your free information? So far, internet professionals have been able to narrow...
Where Do YOU find Your Contacts?
This is a question I have been asked over and over again. It`s quite simple to answer, too. I chat! That is basically all I do in my pursuit for getting contacts. I find people via chats, be it chat downloads, yahoo, get paid chats, msn messenger,...
|
|
|
|
|
|
|
|
How To Get Local Media To Do Stories About Your Website
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?
I got one of those recently, so I took it to my friend Joe Gross. He appeals property tax assessments for a living.
"Man," he said. "I've never seen assessments explode like they have this year."
My "news antenna" shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him--'You've got to pitch this to the news media.'
I helped Joe put together a short release and then faxed it to local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.
Could it happen to you? You bet, if you remember a couple of basics.
*** Learn to spot opportunities. When you see, hear or read something in the media that relates to your field, call the reporter who did the story and offer 'another angle' or a 'follow- up.' Reporters are often judged on their ability to 'enterprise' their own stories and ideas, and if you help make THEIR job easier...guess what they're likely to do for YOU?
Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a 'follow-up.' Result: front page story, with color picture, several days later.
See Joan Stewart's Special Report #5: "How to Identify Story Ideas Within Your Company or
Organization" http://www.get-free-publicity.com/publicityhound.html
*** Don't be afraid to ask. Listening to a pitch is part of every reporter's job. But keep this in mind: they always work on deadline, so sometimes they don't have much time to talk. Therefore, if they seem to be in a hurry and they say "No," it doesn't necessarily mean your story is worthless. It may just mean "I don't have time to think about this right now." Call back another time.
See Joan Stewart's Special Report #25 "How to Pitch Reporters Over the Telephone and Make Every Second Count." http://www.get-free-publicity.com/publicityhound.html
***Talk high touch more than high tech. A high tech feature is great...but only if it results in a high touch benefit that makes life simpler, easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site, offer them as a possible interviewee.
Getting free publicity isn't nearly as hard as you probably think. It will cost you some time and energy, but it doesn't have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort. Just ask Joe Gross.
To see a a copy of the press release I used to spread the news about Joe's website, send a blank email to: mailto:george2-32369@sendtheinfo.com
About the Author
During his 31 year broadcasting career, George's TV Reports have appeared on ABC, NBC, CBS, ESPN and CNN. George offers a free 7-day mini course to anyone who subscribes to his free weekly ezine, Register at http://www.publicitygoldmine.com/ea
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|