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How To Get Thousands Of Dollars Worth Of Free Publicity  on Radio
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, "The media are like birds on a wire. When one flies, they all fly." Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in...
The 4 Active Marketing Ingredients That Could Make Or Break You
I don't know who to acknowledge for the following, but whoever it was sure said a mouthful. "There are only two ways to get to the top of a tree. One is to climb the tree. The other is to sit on an acorn and wait". Think about it for a minute and...
The Chaos Theory for the Webmaster and Internet Marketer
*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of...
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. #1. Articles: An example of using articles to promote your website is this article. At the bottom of it...
 
How To Get Local Media To Do Stories About Your Website

Have you ever gotten one of those letters from your
local property tax appraiser, informing you that your
tax bill is going up about 20 percent?

I got one of those recently, so I took it to my friend
Joe Gross. He appeals property tax assessments for a
living.

"Man," he said. "I've never seen assessments explode
like they have this year."

My "news antenna" shot up. Then when he showed me his
new web site, which gave property owners a chance to
look up appraisals of other homes in their
neighborhood, I told him--'You've got to pitch this to
the news media.'

I helped Joe put together a short release and then
faxed it to local radio and TV stations. A few nights
later, there was Joe, on the evening news, describing
his web site to tens of thousands of viewers.

Could it happen to you? You bet, if you remember a
couple of basics.

*** Learn to spot opportunities. When you see, hear or
read something in the media that relates to your field,
call the reporter who did the story and offer 'another
angle' or a 'follow- up.' Reporters are often judged on
their ability to 'enterprise' their own stories and
ideas, and if you help make THEIR job easier...guess
what they're likely to do for YOU?

Recently the San Antonio Express News ran a story about
some new software. Darrin Schroeder, VP of a San
Antonio company that had just rolled out a similar
product, called the reporter and offered a 'follow-up.'
Result: front page story, with color picture, several
days later.

See Joan Stewart's Special Report #5: "How to Identify
Story Ideas Within Your Company or


Organization"
http://www.get-free-publicity.com/publicityhound.html

*** Don't be afraid to ask. Listening to a pitch is
part of every reporter's job. But keep this in mind:
they always work on deadline, so sometimes they don't
have much time to talk. Therefore, if they seem to be
in a hurry and they say "No," it doesn't necessarily
mean your story is worthless. It may just mean "I don't
have time to think about this right now." Call back
another time.

See Joan Stewart's Special Report #25 "How to Pitch
Reporters Over the Telephone and Make Every Second
Count."
http://www.get-free-publicity.com/publicityhound.html

***Talk high touch more than high tech. A high tech
feature is great...but only if it results in a high
touch benefit that makes life simpler, easier, more
enjoyable, or more interesting. Pitch how it saves time
or money and cuts down aggravation. Humanize it as much
as possible, and if you know of someone who
legitimately loves and uses your site, offer them as a
possible interviewee.

Getting free publicity isn't nearly as hard as you
probably think. It will cost you some time and energy,
but it doesn't have to cost you cash. You WILL get
results if you keep trying, and the rewards will far
outweigh the effort. Just ask Joe Gross.

To see a a copy of the press release I used to spread
the news about Joe's website, send a blank email to:
mailto:george2-32369@sendtheinfo.com

About the Author

During his 31 year broadcasting career, George's
TV Reports have appeared on ABC, NBC, CBS, ESPN
and CNN. George offers a free 7-day mini course to
anyone who subscribes to his free weekly ezine,
Register at http://www.publicitygoldmine.com/ea

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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